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Curating a ‘Live-Work-Play’ Experience Through Flexible Design

Architectural Signage, Branding, Curated Content, Design/Build

Developers are facing a growing demand for one-bedroom and studio apartments. Average apartment square footage has shrunk 10%, and in larger cities like New York and San Francisco, the smallest units are only 220-square-feet. (Boston’s Back Bay area has a 216-square-foot condo that hit the market this summer!) Eighty-three percent of consumers will happily trade in square footage for communal spaces and custom amenities. 


There are many trends driving this multifunctional design, including shifting demands and a desire for affordable luxury living. Multipurpose spaces in high demand include rooftop decks and green space, lobby spaces and clubrooms, and pool decks and lounges. This article discusses the design strategies and best practices for creating successful multipurpose spaces.

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