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Customer Spotlight: Motel 6 Partner Program in Action

Community, Customer Spotlight, Metro Sign & Awning, Others, Signage Tips

Last winter the old Motel 6 / IHOP Tewksbury pylon sign came down in a bad storm. The damage was severe, and the sign needed to be replaced. The corporate office contacted Metro for a quick response to remove the massive wreckage and replace the sign.

Meeting Permitting and Installation Challenges.

The project presented several challenges beyond the need for quick action. The corporate office felt it was critical to replace the sign with a new one of the same size, given the visibility of the site to Interstate 495, yet the sign was old and did not conform to current zoning regulations. During the permitting process, Metro’s engineer reviewed the shop drawings and the site’s soil conditions and provided stamped plans for fabrication and installation to the town’s building inspector, satisfying the town and paving the way for installation of the new sign.

Installing the sign back in the same site raised a different challenge. Removal of the old spread footing (an enormous, concrete block) that extended into the parking lot was required to ensure the sign was structurally sound, and Metro needed to bring in very heavy equipment to take it out the  before installing the new pylon.

The end result? Drawing on its signage, governmental and business expertise, Metro was able to satisfy both its corporate partner and local regulators and installed the new sign in the same site, at the same size as the former sign. This pylon is once again drawing the attention of thousands of potential new customers driving along Route 38 and I-495 every day.

Does your business have a sign or awning that needs replacing? Take a look at our customer portfolio or contact us or call (978-851-2424) to learn how we can help you upgrade your image.

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