FedEx is an extremely successful company, having changed the way people do business and created opportunities that didn’t exist until FedEx made them possible. So it’s fair to wonder: Did the hidden message shown here have anything to do with the company’s success? Hard to say. But it’s neat that they tucked a strong but hidden “arrow” shape into the space between the “E” and the “x”.
Here’s the logo of the Milwaukee Brewers. At first glance, it’s a simple baseball mitt. But look again and you notice the letter “m” and the letter “b” actually forming the overall graphic. What’s the hidden message here? I’m not sure, but with all parts of the logo working together you can discern both the team’s name and its sport at a single glance. At a minimum, that’s great efficiency.
I always wondered why so many people called these stores “31 Flavors,” until a friend pointed out to me the hidden message. Now it’s so obvious that I can actually admire the company having two names and finding a way to work them both into its logo.