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If You’re Reading This Sign, Customer Experience Is Happening

Simple everyday signage communicates your brand to customers as much as any formal signage does. It’s important to keep in mind how a little friendliness and candor can go a long way to helping a business stand out. And these memorable interactions don’t have to be limited to printed signs. Boost your customer engagement with memorable messaging across platforms through friendlier and warmer language or approach.

How to Navigate a Wayfinding Redesign

Wayfinding redesign projects benefit from designated leaders, established standards, and experience-based user feedback on proposed solutions. A building’s redesign can be a cornerstone of wayfinding. Design elements that facilitate wayfinding can include lighting, color, functional pathways, and even acoustics. By considering the building and its users together, a wayfinding redesign can be intuitive and effective.

The Benefits of ACRYLITE® for Outdoor Signage

ACRYLITE® LED Signs Light Up Your Business Success ACRYLITE® acrylic by Evonik Industries is a truly innovative improvement on the traditional polycarbonate, aka acrylic, structural material. It’s the preferred modern choice of architects, designers, engineers and fabricators of indoor and outdoor signage. The lightweight, rigid yet malleable material performs equally well with LED, fluorescent, incandescent and neon light sources. ACRYLITE® acrylic has many superior characteristics: Outstanding weather endurance Flexible and easy to form Colorfast for no fading Easy installation High optical quality Extended life Lower operating cost Recyclable Impact resistance and stability Energy efficiency Here’s a brief introduction to some of the most popular products: ACRYLITE® LED Color Changing Backlit Since shop signs often glow around the clock, energy-saving

Face the former Waltham Music Hall, stare up at the facade and you can almost hear the plinking of a piano, the tapping of shoes and the rustling of costumes. The roaring twenties brought the raucous acts of vaudeville right here in Waltham on Elm Street long, long ago. Built in 1879, the grand hall is on the National Register of Historic Places in New England. Literary greats like Mark Twain, Oliver Wendell Holmes and Henry Ward Beecher all lectured here. The Boston Symphony and the New York Philharmonic filled the 1,000 seat theatre with booming concert music. A great dance floor welcomed revelers from surrounding towns. Jim McElroy had been an admirer for 45 years, so finally he bought

There is a lot more that goes into signage than most people realize. Before hiring a sign partner, there are imperative questions to ask. You will want to know what types of signage are available for your particular needs and what services are offered. Time frame, recommendations, experience and maintenance are also important to know.

Digital Signage Is The Perfect Medium For Employee Engagement: Here’s Why

Many businesses overlook the importance of employee engagement and as a result end up losing money from high turnover rates. Digital signage improves employee engagement through understanding and connecting to the company’s brand. It also enhances empowerment, identity and a sense of belonging.

Palmer Signs, Baltimore Graphics wrap island-themed vehicle graphics

In the gray and cold winter, we often long for the warm breezes and bright sunshine of the coming summer months. With a punch of color and a tropical theme, 808 Island grill is making a splash around town. Effective vehicle wraps are a great way to grab the attention of potential customers. With a great wrap design team on your side, your business could stand out as much as a tropical truck in the winter.

Storefront Signs – How to Choose the Right Sign for Your Business

First impressions can make a big difference in any aspect of life, and especially when it comes to the sign outside your business. Your business sign is the first thing a potential customer sees, so it’s worth the time and effort to design the perfect one that reflects your products, services and overall brand. You may not realize how many different types of signs there are until you start looking; however, once you’ve selected the perfect combination of features, you will have a sign that accurately reflects your brand and drives customer traffic for years to come.

Deerfield Academy Athletics Complex Sports A New Look

The competition was stiff, but Metro Sign & Awning won the job. The challenge was to design and engineer a very high-end architectural sign package for the new $68 million, state-of-the-art athletics complex at Deerfield Academy in northwestern Massachusetts. Partnering with project development giant Skanska USA-New England, our team embarked on a major upgrade to the existing facility situated on the bucolic campus. A new, three-story facility was to be added to an existing building to provide 130,000 square feet of additional space. The centerpiece of the plan was a new 20,000-square-foot structure where every sport could be played including football, field hockey, soccer, lacrosse, volleyball, baseball and softball. The building would also have a jogging track, batting cages, exercise/yoga

An environmental graphic design throughout an office building can transform the entire work space. Modern buildings today have to provide much more than simply a desk, computer and a cup of coffee. Incorporating environmental designs provides employees with inspiration, motivation, purpose and a way to relate to the company brand. Plus, attracting top new talent is much easier with a modern office design rather than being stuck in the past with no true image. When employees and job candidates are impressed and inspired by the graphic designs throughout their work space, they are more likely to remain motivated and appreciate the brand they work for.