Vehicle Wraps: Taking Your Message to the Road Your business vehicles are on the road all day – service and installation calls, business meetings, deliveries. Why not have those vehicles do double duty? Vehicle “wraps,” which display you ad messages on the sides of trucks, vans and even personal automobiles, allow your business to use high-visibility and highly mobile vehicles as a way to reach new prospects and customers effectively and economically. One vehicle can generate thousands of impressions per year. With an average life of five years and available at relatively low cost, a vehicle wrap can produce a favorable impression for just pennies. In fact, compared to more traditional forms of advertising – outdoor signs, television, print and
We’re all used to seeing cars and trucks – not just on the road, but in magazine and newspaper advertising and on TV commercials – with their plain-wrap “native”paint jobs. So it’s no surprise when any vehicle wrapped with vivid graphics and text advertising stands out and gets attention. The American Trucking Association, for example, claims that 90% of the people it has surveyed actively notice advertising wraps on vehicles they see, and 80% of them remember the products advertised on those vehicle wraps. That’s one of the big reasons wrapping your business vehicle(s) can produce very gratifying returns on your investment (ROI). Another reason is that advertising-wrapped vehicles regularly collect 600 to 1,000 impressions for each mile they travel.
Wow, summer is flying by. We’re gearing up for some fun school projects (more on that later), just wrapped up a couple of wayfinding projects, and are doing more conceptual design work for some of our valued partners. We know you’re busy too, but we remind you that summer and fall are the best times to schedule routine maintenance or to have us out to inspect your exterior signage and discuss any updates you might want to make before the back-to-school and holiday seasons arrive. (Did you have storm damage that should be addressed?) Call us at 978-401-9270 to maximize your sign investment and ensure your signage is safe, secure, and in good working order. >Beep beep< Oh, and our
At Metro, we consider ourselves lucky to work on a wide variety of different projects. We take pride in selecting the right materials to craft the signs our clients want, need, and have envisioned. Whether the client is a design/build firm, a general contractor, or an individual business owner, whether it’s interior or exterior signage, whether the job site is around the corner or three states away, we truly enjoy the variety we have in our work. While reviewing some of our products and looking through our portfolio offers an overview of what Metro Sign & Awning does, these three downloads provide a little more insight into some of the work that goes on here. Residential Building Signs: Exterior &
You’ve seen vehicle wraps on the street, in your parking lot, and all over. They’re hot, and they’re busy, appearing everywhere, generating new business as they go. But what do you know about vehicle wraps? We cornered one to see what it could tell us. Q&A with a Vehicle Wrap Metro Sign & Awning: So, what do you do all day? Vehicle Wrap: You’re kidding, right? I hang out where you hang out. I can be seen anywhere, and everywhere, I go. I’m outdoor advertising in motion! [looks left, then right] Between you and me, billboards are extremely jealous. MSA: What are you made of? VW: Sugar and spice and everything nice. The Right Stuff. [laughs] Seriously, you don’t want