ARCHIVE: Category Archive for: Signage 101

How Signs Stay True to Brand and Meet Design Requirements

Can you see me now? Verizon Wireless, and many of its authorized dealers, depend on Metro Sign & Awning to see that their signage represents the company well on many sites. For some time now, Metro Sign & Awning has been an Authorized sign manufacturer for Verizon Wireless. And while the company has a comprehensive, 200-plus-page book of branding standards, there’s a surprisingly large “gray area” and much needed flexibility built into the process of design review. Accurate Information is Key to Best Signage Design, Installation Because every business location is unique, regardless of how many branding guidelines there are, there must be some room for interpretation. When a Verizon authorized dealer contacts us about updating or installing new signage,

Fresh Campus Signs Welcome Students Back to School

Campus “Freshened Up” with New Wayfinding and Identification Signs Color matching is important, and trickier than it sounds. (Ask any parent of a fashion-conscious student who has recently been back-to-school shopping.) At Metro Sign and Awning, our back-to-school preparations were not about fashion, but about helping students find their way around campus. A shade off here or there may not matter to some, but when it comes to the consistency for an established brand it is critical. As at most universities in New England (and everywhere else!), the facilities, operations, and grounds crews at Fitchburg State University have been busy all summer. As a result the FSU facilities department has needed a number of new signs around campus for new and

Small Details Key to Big Brand Signage Surveys, Installs

Metro’s Keene, NH crew has been busy with installations for national brands this summer. Find out what it takes to handle the big names in signs.       Big brands often require big, high visibility signage – and Metro Sign & Awning has the experience and equipment to handle the job. But even before the installation can begin, detailed survey work needs to be done – and the permitting process can be lengthy.   Here are four keys to Metro’s reliable handling of the big signage jobs:   1. Metro is UL listed – a prerequisite for most larger sign installations 2. Metro has the large equipment necessary for the larger jobs – and the experienced operators and installers

ROI Calculator

As strategic planning for 2018 is underway, we are developing concepts and specifying projects for several branding (and rebranding) projects. Signage materials, designs, and fabrication techniques vary so much that our clients are often surprised to find out how much sign they can get within their budget – and how attractive and effective their new signage can be. If you’re considering a rebranding projects, start here to begin to estimate your signage investment.

How Much Does a Sign Cost Calculator

What does a sign cost? Compared to what? A Superbowl commercial spot? Promotional giveaways? Couponing? A sign works for you and your business 24/7. The impression your sign makes is a strong and lasting one. And signage can benefit your business in surprising ways. Familiar Signs Are Good, Overlooked Signs Are Not Individual drivers and pedestrians may encounter your sign 10-20 times a week. Seeing a sign regularly makes people become comfortable with your sign (and your business). They may even think of it as a neighbor. Signs can generate word of mouth and referral business simply because people feel comfortable with what is familiar to them. On the other hand, you don’t want your sign to become “part of the

Boston YOTEL Opens with Smart Spaces in Seaport District

We’re very excited about YOTEL Boston’s Grand Opening! The forward-thinking micro hotel offers a “smart, flexible space that suites individual needs.” It’s a business model we love: providing smart and flexible designs that are tailored to meet individual needs is what we strive to do every day. Signage must meet the needs of a business, while being flexible and innovative in order to shine and celebrate the uniqueness of each commercial enterprise. Members of the Metro Sign & Awning team have been working closely with the city of Boston and YOTEL developer Boston Global Investors (BGI) for more than a year to make sure the signage – inside and out – would be as smart, bold, and bright as the

How Effective is Your Signage – Survey

You don’t want ANYONE to overlook your business signage. But it may be so familiar to you that you barely notice it – and you could be losing business because of that. It’s time to take a fresh look and pay attention to what your sign says about your business. Attractive signs get customers to come in and spend There are two ways to consider your signage with fresh eyes. First, from a “what you see” standpoint. Is it as big, bright, and bold as it needs to be? If other businesses have grown up around yours, your sign may have gotten lost in the mix. For example, if you’re the restaurant everyone refers to as “by the hardware store,”

The Infinite Possibilities of Vinyl Graphics

New owner of full-service salon sees vibrant results with new logo, new sign When Infinity Hair, a full-service salon and barbershop, was purchased, the new owner needed a new logo and sign. Metro Sign and Awning helped create a bold new look for the business. The owner had several ideas. Metro’s Keene designer took those ideas and developed several concepts as a guide to steer the general direction of the sign. “Once we had picked a basic concept, (designer Kris Arnold) dove in deeper and created a more detailed rendition,” explained Patrick Grizzard, Sales Manager. ‘The result was a stunning vinyl sign using the colors of the rainbow in an intertwined infinity sign.” The Advantages of Vinyl Graphics Grizzard is

12 Funny Warning Signs

Indeed some important signs. Which one is your favorite? 🙂

Overcoming Signage Restrictions with Creativity and Style

Glass House in Cambridge was working with a visibility issue with respect to its new Kendall Square location. Since the business is set back from the main road, it is not easily seen by prospective diners. The restaurant’s owner and design firm (Hacin + Associates) had some great ideas for encouraging traffic, and they weren’t about to put mediocre signage on the menu. Shortly after calling Metro Sign & Awning, our creative designers and fabricators were able to turn those great sign ideas into reality. The result: compliant signage that’s attractive, highly effective, and – as a bonus – is also mobile.    When Signage Restrictions Are Tough, the Tough Get Creative After investigating several options for internal illumination, it was clear the

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