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Category Archive for: Others

Summer in the City: Awnings and Enclosures Can Heat Up Sales

So it’s summer, and your customers want to sit in the shade. Remember January? We were excited to install a vestibule at the South Boston (Berkely Street) Area4 restaurant. The smart and energy-efficient enclosure was welcome, as it protected patrons from the Arctic blast that blew in each time the main door was open. Awnings and enclosures may not be top-of-mind when you think about exterior signage, but few investments in your business have such an obvious pay-back period. Particularly in the New England climate, exterior structures can pay off quickly, thanks to extending your hours into the evening, adding additional seating, and keeping your customers happy and comfortable, protected from the elements. Custom-designed, high-quality awnings provide additional patio seating for restaurants and encourage

Boston YOTEL Opens with Smart Spaces in Seaport District

We’re very excited about YOTEL Boston’s Grand Opening! The forward-thinking micro hotel offers a “smart, flexible space that suites individual needs.” It’s a business model we love: providing smart and flexible designs that are tailored to meet individual needs is what we strive to do every day. Signage must meet the needs of a business, while being flexible and innovative in order to shine and celebrate the uniqueness of each commercial enterprise. Members of the Metro Sign & Awning team have been working closely with the city of Boston and YOTEL developer Boston Global Investors (BGI) for more than a year to make sure the signage – inside and out – would be as smart, bold, and bright as the

How Effective is Your Signage – Survey

Boston Metro Sign & Awning

You don’t want ANYONE to overlook your business signage. But it may be so familiar to you that you barely notice it – and you could be losing business because of that. It’s time to take a fresh look and pay attention to what your sign says about your business. Attractive signs get customers to come in and spend There are two ways to consider your signage with fresh eyes. First, from a “what you see” standpoint. Is it as big, bright, and bold as it needs to be? If other businesses have grown up around yours, your sign may have gotten lost in the mix. For example, if you’re the restaurant everyone refers to as “by the hardware store,”

The Infinite Possibilities of Vinyl Graphics

New owner of full-service salon sees vibrant results with new logo, new sign When Infinity Hair, a full-service salon and barbershop, was purchased, the new owner needed a new logo and sign. Metro Sign and Awning helped create a bold new look for the business. The owner had several ideas. Metro’s Keene designer took those ideas and developed several concepts as a guide to steer the general direction of the sign. “Once we had picked a basic concept, (designer Kris Arnold) dove in deeper and created a more detailed rendition,” explained Patrick Grizzard, Sales Manager. ‘The result was a stunning vinyl sign using the colors of the rainbow in an intertwined infinity sign.” The Advantages of Vinyl Graphics Grizzard is

Signs of Summer in Boston

We’ll be closed on Monday so our employees can gather with family and loved ones to celebrate and commemorate throughout this Memorial Day Weekend, and we hope that you are looking forward to a relaxing holiday, too. When we return to the office on Tuesday, we’ll have practically closed the books on the first half of 2017. Summer really is on its way! Where will you celebrate Memorial Day in Boston?  Summer Signage Upgrades Coming to a Business Near You Our crew has worked on many exciting projects lately – some not yet ready to be announced – and we’re looking forward to a great summer. What does the rest of the year hold for you and your business? A new location? An

Overcoming Signage Restrictions with Creativity and Style

Glass House in Cambridge was working with a visibility issue with respect to its new Kendall Square location. Since the business is set back from the main road, it is not easily seen by prospective diners. The restaurant’s owner and design firm (Hacin + Associates) had some great ideas for encouraging traffic, and they weren’t about to put mediocre signage on the menu. Shortly after calling Metro Sign & Awning, our creative designers and fabricators were able to turn those great sign ideas into reality. The result: compliant signage that’s attractive, highly effective, and – as a bonus – is also mobile.    When Signage Restrictions Are Tough, the Tough Get Creative After investigating several options for internal illumination, it was clear the

Large and Oversized Signs Go Big for Your Brand When Design is Right

When it comes to business signage, size matters. While it’s not always accurate to say, “the bigger the better,” well, sometimes, it is. When your building project needs bold thinking, big ideas, and even bigger signs, you need to work with a professional signage company that has the training and experience to ensure your best signage visions become reality.  Large and Oversized Exterior Signs = More Attention for Your Brand When you’ve got the permits and the plan to “go big,” we say, GO BIG! Experienced sign designers can take a concept from inception to installation-ready, making sure your brand gets the attention it deserves. Below, we shine the spotlight on some of the larger signs that we’ve designed and installed in

Is Your Corporate Signage Environmentally Sound?

Each year in April, Earth Day gets a lot of attention. But when the activities are over, it’s easy to forget about our intentions to reduce our businesses’ impact on our environment. For years, Metro Sign & Awning has worked with its clients to create high-impact signage while minimizing its impact on the earth and maximizing our customers’ return on investment. (In fact, we wrote a whole white paper about it; take a look – it’s free!) Below, we share three of the guiding principles we follow, on Earth Day and every day. 1. Materials Matter Plastic is the new wood! It’s something we’ve been telling our clients for a long time. We’ve gone to historical committee and zoning board meetings on behalf of our clients to explain – and

Making Signs Stand Out, Blend in with Beautiful Campgrounds

From Concept to Design to Fabrication – GSEM Signage Enhances Organization’s Brand Girl Scouts of Eastern Massachusetts (GSEM) came to Metro Sign & Awning with a challenge. GSEM’s five camps, with locations in Andover, Brewster, Plymouth, Waltham, and Pelham, NH, needed signage that would be highly visible, beautiful, and durable. The signs needed to reflect the organization’s mission as well as its brand, stand out night and day, and complement the camps’ beautiful natural settings. As a non-profit organization, the budget was non-negotiable. And then there was the timeframe: concepts for exterior signage that needed to be designed and fabricated into reality – and installed – before the upcoming camp season and a popular annual event. Challenge accepted. Sign Concept

Would Your Sign Win An Academy Award?

Metro Sign and Awning graphic designers and fabricators love bringing signs to life. But would our jobs make a good movie? Well, probably not. Carefully fabricating any sign requires extensive knowledge and experience with a host of tools, techniques and materials. And painting the finished sign is another highly specialized part of the process. While we know that watching paint dry isn’t exactly the stuff that wins Oscars or Academy Awards, we had to share this video of one of our great painters at work. (Thanks, Pete!)    The video offers a quick overview of our sign painting techniques and various stages, including: Pre-treat and base layer Full second and third pass Masking/border mask, stencil mask Potter cut vinyl Light first pass Full

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