ARCHIVE: Category Archive for: Others

Don’t Gamble, Just Win with Your Signage

Several Metro employees were at Twin River Casino in Rhode Island last week, but they weren’t rolling dice or playing slots (at least, that’s not why they went). They attended the New England Sign Expo as Metro representatives, sharing experiences, tips, and trends with hundreds of other signage professionals. Signage Professionals: Sharing Knowledge, Signage Expertise Our employees returned with quite a haul of new knowledge, which they’re sharing with everyone here. Hosted annually by the Northeast States Sign Association (NSSA), the Sign Expo offers educational demonstrations and seminars (in addition to some fun social activities!) and this year, much of the focus was on LED and digital signage. Green Signage Scores (Another) One for the Planet Of course, we’ve worked

53 State Street, Part 2: Sign Up! (Installation)

Metro Sign & Awning was pleased to partner with Lincoln Property Company, Shawmut Construction, and CBT Architects on the stately revitalization project at 53 State Street in Boston. The first part of the story can be found in a previous post.    The Right Signs, Right on Time – 53 State Street, Part 2 The exterior signage installation at 53 State Street was involved, as the wiring of each letter had to be inserted through the panels, and our installers couldn’t be sure what was behind the panels until they started the job. Section details of drawings provided don’t always match “in field” conditions. (Otherwise known as life in the real world!) Our partners know they can rely on us, whatever

53 State Street, Part 1: Design & Fabrication

The Right Sign, Right on Time  Built in 1985, the towering 53 State Street building is tied with neighboring 60 State Street as Boston’s 12th tallest building. With tenants on all 40 floors, it’s a busy place. And since it’s in the heart of Boston’s financial district, there’s traffic all around. Our challenge: to make the signs pop for drivers and pedestrians, in spite of all the hubbub surrounding the iconic skyscraper; to make sure the interior signage was brilliant enough to match the exterior image; and to ensure the sign installation not only complied with all city codes and safety standards, but that it didn’t create a snag for the considerable weekday traffic. Oh, and the installation had to

Variety, Experience Give Metro an Edge (3 downloads)

At Metro, we consider ourselves lucky to work on a wide variety of different projects. We take pride in selecting the right materials to craft the signs our clients want, need, and have envisioned. Whether the client is a design/build firm, a general contractor, or an individual business owner, whether it’s interior or exterior signage, whether the job site is around the corner or three states away, we truly enjoy the variety we have in our work. While reviewing some of our products and looking through our portfolio offers an overview of what Metro Sign & Awning does, these three downloads provide a little more insight into some of the work that goes on here. Residential Building Signs: Exterior &

Interview with a Vehicle Wrap

You’ve seen vehicle wraps on the street, in your parking lot, and all over. They’re hot, and they’re busy, appearing everywhere, generating new business as they go. But what do you know about vehicle wraps? We cornered one to see what it could tell us. Q&A with a Vehicle Wrap Metro Sign & Awning: So, what do you do all day? Vehicle Wrap: You’re kidding, right? I hang out where you hang out. I can be seen anywhere, and everywhere, I go. I’m outdoor advertising in motion! [looks left, then right] Between you and me, billboards are extremely jealous. MSA: What are you made of? VW: Sugar and spice and everything nice. The Right Stuff. [laughs] Seriously, you don’t want

Boston says it with (our) Signs!

If you’re in Boston, you’re probably familiar with many of our exterior signs – including those at The Boston Harbor Hotel, The Meritage, and Sea Grille. Now, thanks to Sign Builder Illustrated, the rest of the world can see them too. Thanks to everyone at Sign Builder for highlighting our work in the March issue! While we’re handing out the kudos, our staff deserves a few. Everyone at Metro Sign & Awning had a part in the success of the signs and awnings featured in the article, and quite a few Metro folks helped SBI get the information necessary to complete the article. (Thank you.)

Super Bowl Spots vs. Commercial Signs: The Winner is…

Quick, what was your favorite 2013 Super Bowl commercial? We’re asking because a 30-second spot in Super Bowl XLVII cost between $3.7– 4.0 million. So, one month after the Ravens shocked the 49ers, what comes to mind when you recall those much-ballyhooed commercials? We’ve talked about ROI– return on investment – before. If Super Bowl advertisers got their money’s worth, those commercials would have to be indelibly etched into your memory. Just remembering a commercial isn’t the point of advertising, though. So the next question is, did you buy something because of one of those commercials? A good sign, of course, makes a lasting impression for far less than a Super Bowl spot. When you consider the number of exposures

Signs and Advertising ROI

Signs can serve many purposes. Some give direction, others warn of potential dangers, but most let the world know you’re in business.  In other words, they’re advertising, and I’m always surprised when our clients don’t consider them as such. Typically, a sign will be up for 5-10 years before the business owner wants to update it. (Of course I have to point out that our signs are built to last much longer!) Their longevity alone makes signs a unique form of advertising – one with excellent return on investment (ROI). Whether it’s illuminated or not, an exterior sign’s cost-per-impression compares very favorably to other forms of advertising. Think about newspaper, TV, radio, Yellow Pages, and online advertising. How many people

Customer Spotlight: Motel 6 Partner Program in Action

Last winter the old Motel 6 / IHOP Tewksbury pylon sign came down in a bad storm. The damage was severe, and the sign needed to be replaced. The corporate office contacted Metro for a quick response to remove the massive wreckage and replace the sign. Meeting Permitting and Installation Challenges. The project presented several challenges beyond the need for quick action. The corporate office felt it was critical to replace the sign with a new one of the same size, given the visibility of the site to Interstate 495, yet the sign was old and did not conform to current zoning regulations. During the permitting process, Metro’s engineer reviewed the shop drawings and the site’s soil conditions and provided

Sustainable Signs and Their Broad Benefits: Green Signage Tips to Wow Your Clients, Part IV

One of the important things about business is calculating your return of investment (ROI) and when one thinks of ROI, sustainability often plays an important role. In June, we introduced our free white paper , 9 Green Signage Tips You Can Use to Wow your Clients, which highlights environmentally friendly practices you can consider when investing in a new sign and tips to help you use these practices to your business’ advantage.. You can download the version appropriate for you: Architects, General Contractors, Property Managers, and Everyone else. Now when you’re talking about signs, the environmental impact of a sign, manufacturing, maintenance and life cycle issues are as important as energy consumption. Some questions to keep in mind would include: How often will light bulbs be replaced? Will

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