ARCHIVE: Category Archive for: Others

Super Bowl Spots vs. Commercial Signs: The Winner is…

Quick, what was your favorite 2013 Super Bowl commercial? We’re asking because a 30-second spot in Super Bowl XLVII cost between $3.7– 4.0 million. So, one month after the Ravens shocked the 49ers, what comes to mind when you recall those much-ballyhooed commercials? We’ve talked about ROI– return on investment – before. If Super Bowl advertisers got their money’s worth, those commercials would have to be indelibly etched into your memory. Just remembering a commercial isn’t the point of advertising, though. So the next question is, did you buy something because of one of those commercials? A good sign, of course, makes a lasting impression for far less than a Super Bowl spot. When you consider the number of exposures

Signs and Advertising ROI

Signs can serve many purposes. Some give direction, others warn of potential dangers, but most let the world know you’re in business.  In other words, they’re advertising, and I’m always surprised when our clients don’t consider them as such. Typically, a sign will be up for 5-10 years before the business owner wants to update it. (Of course I have to point out that our signs are built to last much longer!) Their longevity alone makes signs a unique form of advertising – one with excellent return on investment (ROI). Whether it’s illuminated or not, an exterior sign’s cost-per-impression compares very favorably to other forms of advertising. Think about newspaper, TV, radio, Yellow Pages, and online advertising. How many people

Customer Spotlight: Motel 6 Partner Program in Action

Last winter the old Motel 6 / IHOP Tewksbury pylon sign came down in a bad storm. The damage was severe, and the sign needed to be replaced. The corporate office contacted Metro for a quick response to remove the massive wreckage and replace the sign. Meeting Permitting and Installation Challenges. The project presented several challenges beyond the need for quick action. The corporate office felt it was critical to replace the sign with a new one of the same size, given the visibility of the site to Interstate 495, yet the sign was old and did not conform to current zoning regulations. During the permitting process, Metro’s engineer reviewed the shop drawings and the site’s soil conditions and provided

Sustainable Signs and Their Broad Benefits: Green Signage Tips to Wow Your Clients, Part IV

One of the important things about business is calculating your return of investment (ROI) and when one thinks of ROI, sustainability often plays an important role. In June, we introduced our free white paper , 9 Green Signage Tips You Can Use to Wow your Clients, which highlights environmentally friendly practices you can consider when investing in a new sign and tips to help you use these practices to your business’ advantage.. You can download the version appropriate for you: Architects, General Contractors, Property Managers, and Everyone else. Now when you’re talking about signs, the environmental impact of a sign, manufacturing, maintenance and life cycle issues are as important as energy consumption. Some questions to keep in mind would include: How often will light bulbs be replaced? Will

Free White Paper: 9 Green Signage Tips to Wow your Clients

In the sign business we’ve found that environmentally-friendly business practices can benefit not only the environment but also the bottom line. Given the interest in this subject among our partners—architects, general contractors, property managers, and other resellers—we recently completed a free white paper, 9 Green Signage Tips You Can Use To Wow your Clients. In it you will discover how expertise in environmentally friendly signs and awnings can impress your clients and help your business grow. As an example of what you find in the free white paper, here is Tip #1 1. Signage can help with LEED certification A growing number of interior wall coverings can help buildings accumulate credit toward the US Green Building Council’s Leadership in Energy and Environmental

Importance of Way Finding Signage

At Metro Sign and Awning, we recently upgraded our equipment in an effort to offer to our customers advanced ADA and Way Finding Signage. Many clients aren’t aware of various options available and that we can help them create a design to compliment their application as well as their budget if brought in during the development stages. We work with architects and developers related to various industries (Health Care, Hotel, Professional, Residential) while offering consultation on color, design, technique, application and budget of a complete sign package that includes both interior as well as exterior signage. Check out this useful post about the importance of wayfinding planning committees for hospitals by clicking here.

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