Why Effective Communication is Highly Important During a Crisis

Your every correspondence from the top is an opportunity to nurture a relationship.

Source: www.fastcompany.com

In times of crisis, the written word becomes very effective, providing not only critical information, but connecting people within an organization, and fostering community. Messages form building blocks of trust — and the most effective messages contain “need to know” information that’s presented concisely and with the right tone.