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Why Effective Communication is Highly Important During a Crisis

Community, COVID-19, Curated Content, Functional Signage

Your every correspondence from the top is an opportunity to nurture a relationship.


In times of crisis, the written word becomes very effective, providing not only critical information, but connecting people within an organization, and fostering community. Messages form building blocks of trust — and the most effective messages contain “need to know” information that’s presented concisely and with the right tone.

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