Many companies and brands rely on signage with channel letters to catch the attention of customers. This failsafe marketing method’s been used to display brand names or logos on building sides, in shopping malls, at trade shows, and more. But with the average American exposed to an estimated 4,000 to 10,000 advertisements daily, companies are looking at how to maximize their marketing against a whole lot of increased noise. Large format 3D printing technology has added flexibility and freedom for design. Now signage manufacturers can produce cursive words, a complete logo — or just its graphic elements, and more. This technique is also faster than traditional methods, and because it reduces manual elements of the production process, production errors also
Laser cutting can have a tremendous impact on brand awareness. Reimagine your brand with these materials for laser cut logos.
Creating ADA compliant signs involves understanding the ADA’s rules plus following best practices for signage based on the needs of people with disabilities.
Shopping malls are one of the most ubiquitous spaces of modern capitalist cities. It is calculated that in the United States alone, more than 2,000 shopping malls exist, accounting for nearly 75% of all non-automotive sales in this country. You’d think that navigating a parking lot doesn’t require an advanced degree, right? And yet many parking areas — whether lots, decks, or garages — lack clearly legible signs, have few entrances to help people orient, and generally complicate a driver’s ability to navigate. A study of a parking lot owned by one of the latest shopping malls in Santiago, Chile, mapped and analyzed the trajectories of about 500 people. The study concluded that despite their apparent simplicity, parking lots aren’t
A design-build contract is defined by a single point of contact and can offer time savings and other efficiencies, but it comes with potential drawbacks.
Video displays can make financial institutions more attractive and approachable.
Facing a signage project that requires designing a sign package for an existing historic building presents its own unique challenges. You can fit sign programs to the building while still maintaining the business owner’s aesthetic.
Commercial solar LED sign lighting systems manufactured in the USA by SEPCO providing a great solution for businesses, cities, communities, HOA signs.
Building signs have grown into a $37.5 billion industry. Some have become so iconic they are permanent parts of the landscape, often standing in for their hometowns.
Depending on who you ask (factor in how long they have been around), digital signage as we know it came on the scene just after the turn of the century. For some of us, that seems like last week… but I digress. It began as an advertising medium, and this focus is easily demonstrated by the first iteration of the digital signage trade show, the Digital Retail Expo. A new vision of advertising opportunities was coincident with the development of flat panel displays and compact video projection. From the beginning, it just made sense to change out the time-honored static