From Concept to Design to Fabrication – GSEM Signage Enhances Organization’s Brand Girl Scouts of Eastern Massachusetts (GSEM) came to Metro Sign & Awning with a challenge. GSEM’s five camps, with locations in Andover, Brewster, Plymouth, Waltham, and Pelham, NH, needed signage that would be highly visible, beautiful, and durable. The signs needed to reflect the organization’s mission as well as its brand, stand out night and day, and complement the camps’ beautiful natural settings. As a non-profit organization, the budget was non-negotiable. And then there was the timeframe: concepts for exterior signage that needed to be designed and fabricated into reality – and installed – before the upcoming camp season and a popular annual event. Challenge accepted. Sign Concept
Arches punctuate the distinctive architecture of St. Mark’s School in Southborough, MA. The 150-year old institution has a dedicated faculty, alumni, and more than 350 students, many of whom live on St. Mark’s campus. When it was time to update interior signage, it had to be carefully designed to add to, rather than distract from, the historic private school. Metro Sign & Awning had created other signs for the school, including a hand-carved donor sign. The sign was created by our in-house Design Department to echo the school’s distinctive arches and hand-crafted by our Fabrication Department. For this most recent project, the administration contacted Metro Sign & Awning’s Keene, NH location for conceptual designs for the new interior signage. Strong,
Effective wayfinding signage goes beyond branding, and it provides far more than directional signage. Think about signage on college campuses. As an article in College Planning and Management put it, it’s “more than part of the landscape.” Campus Signage Projects: Wayfinding, Branding, and Better Design Standard university signage identifies buildings, provides guidance to visitors, complies with regulatory mandates (like ADA standards) and whether it’s placed on the interior or exterior, signage must perform 24/7. Metro Sign & Awning works with public and private schools, colleges and universities to create effective, beautiful, and cost-efficient signage for students, parents and visitors. Our talented designers and fabricators and experienced installers get it right the first time, reducing change orders, headaches, and budget and
National Amusements’ Showcase Cinema XPlus theaters are large format auditoriums featuring Dolby Atmos™ sound and today’s most advanced digital projection and screen technology. All the advanced technology deserved a new look, and Metro Sign and Awning created the interior signage to ensure the brand portrayed the just-right image. Just in time for the Thanksgiving weekend, we completed installations in Farmingdale, NY, Island 16, Holtsville, NY (with our New York partner, Vallesigns), and Lowell, MA theaters. Some of our work included new lobby illuminated identification signage, projecting illuminated restroom signs and the new stainless back lit/blue LED illuminated XPLUS signage. If you haven’t had a chance to experience the newly renovated Showcase Cinemas theaters, we suggest checking them out. Back lit channel letter mounted to a
You’ve seen our vehicles and team members at various schools, colleges, municipalities and libraries over the past years. North Reading High School, East Boston Public Library, Suffolk University, City of Holyoke Park Program, Museum of Fine Arts, City of Lowell Façade Revitalization Program…. just to name a few. We work with fabulous architects and designers including Arrowstreet and Roll Barresi, and some of our fabrication designs are created by our own Metro Sign and Awning design team. We’re thrilled to announce that Metro Sign and Awning is now an approved member and provider of the Massachusetts Higher Education Consortium (MHEC). This means that as an MHEC member, is that your organization can now benefit from our expertise in signage design and installation,
Adams Plaza, Quincy, MA Kimco Realty views Black Friday as an opportunity to refresh the aging pylon sign at Adams Plaza in Quincy, to improve visibility for their tenants, as well as to draw in extra curiosity and traffic! Here, on the right, is the “before” photo. Compare it to the new and improved “after” version, shown here on the left. A more modern look, more substantial-looking pylons, and improved interior elements give the Adams Plaza pylon sign — and the tenants it advertises — a whole new lease on life. Project completed on time, to specifications, on budget. Thanks for the opportunity to serve. Hadley Corner, Hadley, MA Tenants are now moving in at Hadley Corner! Metro
“Neither snow nor rain nor heat nor gloom of night….” That’s the legendary inscription on the James Farley Post Office in New York City. But lately we’ve been thinking of carving those same words into the wall of our own fabrication facility, because our guys have been warriors when it comes to installing signage under difficult or even adverse conditions for our customers. For example, the photo accompanying this post shows Glenn Stetzler up in the cherry picker in the middle of some exterior installation work at Crossings. It’s a shopping plaza managed by KeyPoint Partners, who asked us to do extensive work, including building signage, main entrance identity signage, and exterior way-finding signage. We have faced a lot of
New “Blade” Sign at Charles Playhouse “Hysterically funny.” “Visually stunning.” “Wildly inventive.” Those are some of the salutatory words used to describe the Blue Man Group‘s show, Tubes/Rewired/NowMoreWow, currently in residence at Boston’s historic Charles Playhouse, 74 Warrenton Street. Since the Blue Man Group began performing at the Charles Playhouse, back in 1995, its three members have felt extremely comfortable there in the heart of Boston’s theater district. The venue, which first opened its doors in 1958 in a building that dates from 1839, easily lent itself to the group’s “multi-sensory” show, which combines elements of theater, percussion, and visual arts, in an unlikely mix with both science and vaudeville. Audiences have responded enthusiastically, making the Blue Man Group‘s show
“Wayfinding” is a fascinating word that conveys its own meaning very clearly – which is precisely what you expect from “wayfinding signs” themselves. But it’s far from easy to create a series of signs that are unified, logical, and authoritative in design, yet variable enough to convey highly specific information clearly and unambiguously to people who are quite often in a hurry, stressed, confused, and possibly lacking in local language skills. So it’s no surprise that, to many designers, wayfinding signage projects are among the most challenging tasks in all of signmaking, and – when satisfactorily accomplished – among the most rewarding. Here are some interesting facts you probably don’t know about wayfinding signage: Wayfinding Signage Should Go Beyond
As Shakespeare wrote (Act II, Scene 2, “Romeo and Juliet”): “What’s in a name? That which we call a rose by any other name would smell as sweet.” But Shakespeare never met a modern consumer, beset on all sides by a wide variety of choices and aggressively courted by all manner of tempting offers. In today’s economy, the right name can make all the difference between one type of flower that sits unappreciated on a shelf somewhere and another, very similar, type of flower that shows up in every suitor’s hand as he nervously rings the doorbell of his beloved. While Shakespeare had some reason to believe in those simpler times that names didn’t really matter much, the Bard of
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