ARCHIVE: Category Archive for: Customers

Developing wayfinding systems in museums

Good museum wayfinding is essential for thepublic to get the most out of a visit to your museum. in this article we look at best practice for museum wayfinding, from signage to

The Importance of Signage in Branding Multi-Family Buildings

Believe it or not, when it comes to choosing where to live, attractive branding can make the difference between signing a tenant and having vacancies. Think about other brands with logos that trigger instant recognition: Coca~Cola’s white lettering on a red can; the Nike swoosh; Adidas’ black and white trefoil. Looking to fill a brand new apartment building? Start by establishing brand recognition within the community. Want to keep residents from leaving? Associate that brand with trust, reliability, and value. Still not sure if an apartment community really needs its own brand identity? Check out these statistics: 66% of consumers indicate that shared values influence the brands they choose 75+% of consumers make purchases based on brand/company name 90% of

Signage plays a pretty important role in Museums. Bright bold colors, interesting graphics, and eye-catching fonts help command visitor attention. But museums offer additional challenges with architectural signage, which must align with their high aesthetics and design standards. Strong, effective signs should reinforce the buildings’ styles and standards, too, while also conveying easily-read messages. Since cultural attractions like museums, science centers, and aquariums exist to entertain and inform, every part of their planning—including signage—factors in how they can enhance visitor experiences. Details Make the Design While function remains the first goal of creating museum signage, exceptional designers think about the “fun” in function, too. Signage that reflects an exhibit’s theme brings the museum brand personality to life. Whether it’s a

How retail brands like Lenovo and Soletrader are doing digital signage screens throughout stores, in-store promotions, pop-up events and virtual showrooms.

A Year in Review: Some of Our Favorite 2020 Projects

Now that it’s behind us, we can look back on 2020 and say, with no irony, that it was certainly a different kind of year. The COVID-19 pandemic brought much of the country to a screeching halt for a time, and many companies had to pause, reset, and rethink their processes. Like many businesses, the pandemic affected our work, too. But clients still needed signs. Companies continued to rebrand. And through it all, we continued to reach out, build relationships with new clients, and create and install signage that we — and our customers — take great pride in. Here are a few of our favorite projects. Cadence Design Systems of Burlington We collaborated with Haynes Group to design several

Whenever a client requests a sign that’s a little different from the norm, the Metro Sign team gets excited. We love a good challenge! Workers Credit Union, in Littleton, MA, needed interior and exterior signs for its new headquarters and office. We partnered with general contractor Nauset Construction Corporation to create the signage package, which included a unique canopy sign. The first challenge: The canopy sign had to sit on top of a custom steel and glass canopy, which certainly limited how we could safely attach it. The second challenge: It had to look great not just from the front, but from the back, too, because it was clearly visible from a second floor conference room whose windows overlooked the

Lights! Camera! Action! In 2019, the family-owned and operated Majestic Cinemas began a major build-out at the Arsenal Yards shopping center. It included an exciting signage package to draw the attention of prospective visitors to the new movie theater. The signs complement this eclectic collection of retail, restaurant, and entertainment spaces in Watertown, MA’s historic Arsenal Yards. Metro incorporated color-changing LEDs into the canopy and blade signs. This approach allows the theater to adjust the colors to highlight seasons, events, holidays, and featured new releases. Edits on the Cutting Room Floor The space that houses the theater was once an old tank armory and factory. Boylston Properties and The Wilder Companies collaborated to convert this old brick building into an upscale

Video displays can make financial institutions more attractive and approachable.

Partnering with a Design-Build Signage Company Protects Budgets and Timelines

When you’re faced with a mammoth project that spans three years and involves many stakeholders, collaboration and communication are critical keys to a successful outcome. Equally as complex as the UMass Boston signage project, Massachusetts Institute of Technology’s (MIT) Kendall Square project has required a massive amount of coordination among the stakeholders. As a designer-builder, Metro Sign knows that when they’re involved early in the planning process, they can help to control the budget. Elena Berry, Director of Business Development at Metro says, “Developers don’t always think about bringing in fabricators — like signage manufacturers — during the early planning stages of a project. Metro has the experience to proactively identify potential issues earlier in the planning process. Then when it

The most effective outdoor signage does more than point out the entrance to your business’s parking lot. Well-designed outdoor signs communicate your company’s brand and image. Monument signs, like the one created for J. Borstell Realty, can also help to cement a business’s presence in the area. When Jeffrey and Kelsey Borstell assumed leadership of the family-owned and operated real estate company, they wanted to update the business image. Established in 1981, the Borstells were ready to evolve and rebrand the business to take it to the next level. They partnered with Metro Sign for the project. The Metro team’s designer, Jamie Potvin, collaborated with designer and brand strategist Jaime Chemaly, of FoxShop, to bring the new design to life.