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ARCHIVE: Category Archive for: Metro Sign

How Much Does a Sign Cost? Return on Sign Investment Calculator Has the Answer

That big sign outside your door – it’s more than just a nameplate for your business. It’s even more than a landmark for local citizens giving directions, or an iconic image of your business. It’s an investment – pure and simple. And like all investments, it produces a return … a return that smart business owners and managers naturally want to be able to quantify. Until now, however, calculating the return on signage investments was rarely attempted, and difficult to complete. That’s no longer true. As of right now, calculating the return on your signage investment has become a piece of cake. That’s because we’ve built and made publicly available our proprietary Return on Signage Investment Calculator at To

Signage Scam Stresses Small Business Owner

Signage Scam Stresses Small Business Owner If you can’t trust your sign-maker, who can you trust? That’s what Shay Kindle, owner of a do-it-yourself workshop in Lubbock, TX, is wondering after a run-in with a sales rep who scammed her, big time, on what should have been a simple, affordable, and effective signage project. In May, 2013, Shay found herself targeted by local representatives of Signtronix, a national company. The smooth-talking sales rep proposed to fabricate and install an electronic sign to promote her business, Pinspired, which is conveniently located on a high-traffic corner lot. Intrigued, Ms. Kindle listened carefully while the shady operator waxed poetic about how Signtronix wanted her business so bad it would discount the cost of

That’s a Refreshing Sign! New Balance Leaves Footprint on Parks

That’s a Refreshing Sign! New Balance Leaves Footprint on Parks Now we can say we left our footprint along the Charles River! Well, not our footprint, exactly – it’s actually the mark of Brighton’s favorite shoe manufacturer. We were absolutely tickled when New Balance asked us to create a few “footprints” for some of the water fountains they’ve provided to various Massachusetts Department of Conservation and Recreation park sites. While New Balance wasn’t angling for extra outdoor advertising when the company donated the fountains, it was important that the signs look good and hold up extremely well in the environment. Even though the footprints weren’t designed to advertise the company, they had to represent the company and its brand in the

Forum Restaurant Reopens with a New Sign, New Look, New Menu

Yay! Today’s the day Forum Restaurant reopens! The popular bar and restaurant at 755 Boylston Street in downtown Boston celebrates with a new new menu and a new look. Remodeling and restoration over the summer gave all of Boston a visual reminder that “we are still here, still strong, and still standing.” Now, it’s time to celebrate  – the restaurant’s reopening is a point of pride for everyone in Boston. We were delighted to work on the restaurant’s new sign this summer. Two of our installers enjoyed a little “brush with fame” when a local news crew caught them in the act. Look quick! Brad Quinlan and Mark DeFelice appear about 40 seconds into the video. In addition to a

Summer: A Great Time to Maximize Your Outdoor Advertising Investments

Wow, summer is flying by. We’re gearing up for some fun school projects (more on that later), just wrapped up a couple of wayfinding projects, and are doing more conceptual design work for some of our valued partners. We know you’re busy too, but we remind you that summer and fall are the best times to schedule routine maintenance or to have us out to inspect your exterior signage and discuss any updates you might want to make before the back-to-school and holiday seasons arrive. (Did you have storm damage that should be addressed?) Call us at 978-401-9270 to maximize your sign investment and ensure your signage is safe, secure, and in good working order. >Beep beep< Oh, and our

Signs That It’s a Great Country: Happy Independence Day!

While Metro Sign & Awning is happy to call Boston home, we get excited when we’re fabricating signage for a West Coast architectural firm or designing custom signs for businesses based in Texas, or Tennessee. We’re just as proud to say we’re installing pylon signs in South Carolina as we are showing off photos of a giant banner in Chicago (or even a local sports team). What’s our point? As the Fourth of July approaches, we remember that no matter where we go in this land, there are always signs reminding us that we’re ever so grateful to be here. Happy Birthday, U.S.A.!

53 State Street, Part 2: Sign Up! (Installation)

Metro Sign & Awning was pleased to partner with Lincoln Property Company, Shawmut Construction, and CBT Architects on the stately revitalization project at 53 State Street in Boston. The first part of the story can be found in a previous post.    The Right Signs, Right on Time – 53 State Street, Part 2 The exterior signage installation at 53 State Street was involved, as the wiring of each letter had to be inserted through the panels, and our installers couldn’t be sure what was behind the panels until they started the job. Section details of drawings provided don’t always match “in field” conditions. (Otherwise known as life in the real world!) Our partners know they can rely on us, whatever

53 State Street, Part 1: Design & Fabrication

The Right Sign, Right on Time  Built in 1985, the towering 53 State Street building is tied with neighboring 60 State Street as Boston’s 12th tallest building. With tenants on all 40 floors, it’s a busy place. And since it’s in the heart of Boston’s financial district, there’s traffic all around. Our challenge: to make the signs pop for drivers and pedestrians, in spite of all the hubbub surrounding the iconic skyscraper; to make sure the interior signage was brilliant enough to match the exterior image; and to ensure the sign installation not only complied with all city codes and safety standards, but that it didn’t create a snag for the considerable weekday traffic. Oh, and the installation had to

Variety, Experience Give Metro an Edge (3 downloads)

At Metro, we consider ourselves lucky to work on a wide variety of different projects. We take pride in selecting the right materials to craft the signs our clients want, need, and have envisioned. Whether the client is a design/build firm, a general contractor, or an individual business owner, whether it’s interior or exterior signage, whether the job site is around the corner or three states away, we truly enjoy the variety we have in our work. While reviewing some of our products and looking through our portfolio offers an overview of what Metro Sign & Awning does, these three downloads provide a little more insight into some of the work that goes on here. Residential Building Signs: Exterior &

Grateful to the People of Boston

Here at Metro Sign, as at all Boston-area businesses, it’s hardly business as usual this week. Monday morning’s patriotic displays started the day in a proud and upbeat way. The office staff was a little light as many of our co-workers, clients, vendors, and partners had taken the day off to see the Sox and cheer on the runners. The shock and horror of the afternoon sent us all in different directions, reaching out for the assurance of a loved one’s voice. Like you – like everyone in Boston – we’ve started to pick up the pieces. We’re still in disbelief, we’re deeply saddened, but we’re not sitting still. It’s time to get back in the race, and there’s no

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