ARCHIVE: Category Archive for: Sign Types

5 Types of Signage No Retailer Can Afford to Ignore

Quality signage is an easy and effective way to drive foot traffic and communicate with your customers when designing your store. However, if done incorrectly, signage can cause overstimulation and even confusion. Signage at your place of business is just as important as your website design and shouldn’t be an afterthought.

Revitalizing Historic Hudson Mills

A multi-million dollar renovation is underway in Hudson, Massachusetts. Developers are revitalizing the iconic Landing at Hudson Mills for contemporary use. When Mark Development and Manzo-Freeman Development began upgrading the treasured landmark with modern systems, utilities, and finishes, they knew they had to include signage to attract tenants. They called on Metro to build a welcoming focal point for clients and employees visiting the transformed space.  A Sign of the Times  We were excited to work with The Landing at Hudson Mills because the project was two-fold. They needed us to design and build an upscale and illuminated sign that had some historical elements. Our team worked closely with the owners to create a piece that could sit on their

3 Ways Digital Signage Can Improve Lines 

Digital signage can help reduce the pain of standing in lines in multiple ways, whether it is by reducing the line’s size in general or finding ways to keep audiences engaged while they wait.

Important Tips For Restaurant Signage

Almost every brick-and-mortar business needs good signage. For many companies in a variety of industries, the design above the door plays a major role in encouraging potential customers to step inside.

Intuitive Wayfinding Design Unveiled at Children’s Hospital

Browning says one of the most compelling aspects of the project was recognizing that the previous concourse was adding stress to users’ experiences. “We definitely improved the intuitiveness and added a calming sense,” he says. Furthermore, he says the project’s architectural language will be used when the main concourse is extended to connect to the new critical care building. In fact, designers have already started developing the addition’s wayfinding cues, starting with its animal character: a giraffe.

5 Business Benefits of Custom Interior Signs

When opening and running a business, one of the biggest mistakes people make is neglecting their interior signs. Avoid doing yourself this disservice: learn exactly how big a difference interior signs can make for your customers, visitors—and your bottom line. Why Interior Signs? You’ve realized already that most of your customers need some kind of outdoor sign to find your business. But, once customers or visitors have walked through your doors, interior signs take over. Serving as a kind of silent salesperson, guide, and reputation booster, the interior signs help you lead your visitors once they have gathered inside your store or business. Interior signs do this by performing one or more of five distinct functions. 1. Wayfinding Wayfinding signs

Say No to these 4 Digital Signage Myths

Digital signage is not technology of the future, but is very much the technology of today. However, many people still believe myths about the technology. It’s time to debunk these tall tales.

Cakes and PVC: What do they have in common?

ote>Vinyl is a standard sign and graphics material, with great results for a whole range of applications. But there is more than one type, and it’s important to choose the correct media for your project.

 

See You on the Waterfront

If you ask any member of our team about the most exciting part of our work, you’ll likely get the same answer: Every project is unique. There’s never a cookie-cutter solution—and that’s where we get our inspiration. Recently, the design team at the real estate development company Related Beal approached us with one such challenge. In this case, the city of Boston had asked the luxury rental company to place wayfinding signs in strategic locations on Boston’s waterfront. The signs needed to help pedestrians navigate the bustling waterfront where the company’s Lovejoy Wharf property is located while complying with city, district, and environmental codes. Mapping Walking Traffic The first challenge was to identify the most elegant positioning for the signs

Soaring With the Eagles

The Boston College Eagles soared to new heights this year as the 156-year-old research university unveiled its new state-of-the-art recreation center. The 244,000-square-foot Margaret Connell Center is complete with something for everyone, from an elevated indoor track to a rock climbing wall and even a golf simulation room. We were honored and excited to collaborate on this facility with Skanska, the world’s fifth-largest construction company, as well as the project architect firm Cannon Design. Making a Lasting Impact We’re not too shy to say that our whole team was brimming with pride at the grand opening. It was spectacular to see the beautiful new amenities that Boston College’s student body would now enjoy. Metro Sign & Awning had done its

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