
Browning says one of the most compelling aspects of the project was recognizing that the previous concourse was adding stress to users’ experiences. “We definitely improved the intuitiveness and added a calming sense,” he says. Furthermore, he says the project’s architectural language will be used when the main concourse is extended to connect to the new critical care building. In fact, designers have already started developing the addition’s wayfinding cues, starting with its animal character: a giraffe.

When opening and running a business, one of the biggest mistakes people make is neglecting their interior signs. Avoid doing yourself this disservice: learn exactly how big a difference interior signs can make for your customers, visitors—and your bottom line. Why Interior Signs? You’ve realized already that most of your customers need some kind of outdoor sign to find your business. But, once customers or visitors have walked through your doors, interior signs take over. Serving as a kind of silent salesperson, guide, and reputation booster, the interior signs help you lead your visitors once they have gathered inside your store or business. Interior signs do this by performing one or more of five distinct functions. 1. Wayfinding Wayfinding signs

Digital signage is not technology of the future, but is very much the technology of today. However, many people still believe myths about the technology. It’s time to debunk these tall tales.

ote>Vinyl is a standard sign and graphics material, with great results for a whole range of applications. But there is more than one type, and it’s important to choose the correct media for your project.

If you ask any member of our team about the most exciting part of our work, you’ll likely get the same answer: Every project is unique. There’s never a cookie-cutter solution—and that’s where we get our inspiration. Recently, the design team at the real estate development company Related Beal approached us with one such challenge. In this case, the city of Boston had asked the luxury rental company to place wayfinding signs in strategic locations on Boston’s waterfront. The signs needed to help pedestrians navigate the bustling waterfront where the company’s Lovejoy Wharf property is located while complying with city, district, and environmental codes. Mapping Walking Traffic The first challenge was to identify the most elegant positioning for the signs

The Boston College Eagles soared to new heights this year as the 156-year-old research university unveiled its new state-of-the-art recreation center. The 244,000-square-foot Margaret Connell Center is complete with something for everyone, from an elevated indoor track to a rock climbing wall and even a golf simulation room. We were honored and excited to collaborate on this facility with Skanska, the world’s fifth-largest construction company, as well as the project architect firm Cannon Design. Making a Lasting Impact We’re not too shy to say that our whole team was brimming with pride at the grand opening. It was spectacular to see the beautiful new amenities that Boston College’s student body would now enjoy. Metro Sign & Awning had done its

ote>Wayfinding design is often taken for granted. Yet, by creating innovative signage, today’s brands can do more than help visitors navigate environments.

“I passed a new place and it looks pretty cool. We should try it.” How many times has a friend said this? You can’t judge a book by its cover, but you can gather a really favorable first impression from the outside of an eatery. Is it fun or fancy? Healthy or heart attack? Exterior design can be the first draw, even before the menu is posted. That was the case with a recent Metro Sign & Awning project. Prior to Grainmaker opening a second location at 248 Elm Street in Somerville (the first one was at 91 Summer Street in Boston), owner Chris Freeman contacted us. Things were taking off for the young entrepreneur and he wanted to maintain

In May we were helping brand the National Education for Assistance Dog Services (NEADS) non-profit canine center just in time for their grand opening. And speaking of furry, four-legged friends, most of the signs you see around a lion’s living quarters say “Beware” or “Danger.” Our client, The Ecotarium Museum of Science and Nature, wanted just the opposite: a warm, inviting archway to welcome visitors to their new wildcat exhibit. We did not disappoint! A Pet Project The NEADS non-profit canine center in Princeton, Massachusetts, provides dogs for the deaf, disabled, veterans, children with autism, classrooms, hospitals, courthouses, mental health practices, ministries and prisons. Their puppies are provided by breeders and animal shelter rescues around the country. When they came

The Briar Group, one of our long-term customers, was looking to open a new restaurant and bar featuring live music at Patriot’s Place in Foxborough, Massachusetts. We were thrilled to be called on for this challenging new venture, Six String Grill & Stage. They requested production, design and installation services from us based on conceptual layouts. One wrinkle was that the original as-built building drawings were no longer available. However, we were able to collaborate with several of the original stakeholders to fully grasp the desired look and design specs. With a few engineering challenges and a short lead time, this ended up being an exciting project we won’t soon forget. Creating the “Wow” Factor The Briar Group’s design firm,
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