We’ve enjoyed working with Fitchburg State University (FSU) for several years, and we sincerely appreciate the ongoing relationship we have with university officials and staff. From a clean, easy-to-read design to ensuring the perfect color match for that famous Fitchburg green to producing signs and finishes that are as durable as can be for the many outdoor wayfinding signs, virtually every member of our team has played a part in improving campus signage. Multi-tasking Wayfinding Signage Like all signage projects, wayfinding is advertising – but more than that, it must satisfy many different criteria. In addition to being visually appealing and brand-enhancing, wayfinding signage in particular must be functional – for someone unfamiliar with the area, clear directional signage can
Wayfinding signage should both stand out and blend in. So how do you find the right balance then, between ensuring that they fit with your décor and look good, while also showing your customers the way? Here are three tips.
All of us here at Metro Sign & Awning send a hearty “Congratulations!” to the team at Dellbrook and everyone involved in the West of Chestnut development in Quincy. We were excited and honored to be involved very early (probably before the earliest point in this time-lapse video!) interior signage evacuation map Metro design Boston While the video shows the dramatic transformation, you don’t see all the behind-the-scenes planning and design decisions that go into creating interior signage that complements a beautiful interior while serving an important (possibly life-saving) purpose for residents and visitors. More on that later. For now, here’s a glimpse at some of the preliminary sketches, hinting at how professional sign designers work to ensure interior signage meets codes, is ADA compliant, and is created and installed to be
Effective wayfinding signage goes beyond branding, and it provides far more than directional signage. Think about signage on college campuses. As an article in College Planning and Management put it, it’s “more than part of the landscape.” Campus Signage Projects: Wayfinding, Branding, and Better Design Standard university signage identifies buildings, provides guidance to visitors, complies with regulatory mandates (like ADA standards) and whether it’s placed on the interior or exterior, signage must perform 24/7. Metro Sign & Awning works with public and private schools, colleges and universities to create effective, beautiful, and cost-efficient signage for students, parents and visitors. Our talented designers and fabricators and experienced installers get it right the first time, reducing change orders, headaches, and budget and
Improving Logan Airport Customer Service One key to keep airport travelers informed and moving efficiently is to provide them with real time information. That’s part of what’s happening now at Boston Logan International Airport, where new airport wayfinding, maps, and other signage will be displayed on digital signs in Terminal B and Terminal C arrival areas, as well as in the airport’s new Rental Car Center. The system will be supported by 27 curbside “countdown” signs that detail when ground transportation will next arrive. Digital signage has been or soon will be installed in the new Terminal B connector, as well as in Terminal E on the arrivals and departure level, baggage claim areas, and elsewhere. Some of the digital
We’ve written in this space about wayfinding signs more than once, but we’re still getting questions about them from business owners, architects, developers and construction industry people. To satisfy their curiosity and give everyone a place to start finding answers on their own, we’ve now compiled a brand new e-book on Wayfinding Signage. It covers such important topics as: What makes wayfinding signage so difficult to do well? Why bother struggling to get wayfinding signage just right? How to take the big first step on any wayfinding signage project. and much more. As experts in wayfinding (and other) signage, we actively enjoy sharing what we know with others. So it was fun for us to compile this easy-to-read e-book, which
“Wayfinding” is a fascinating word that conveys its own meaning very clearly – which is precisely what you expect from “wayfinding signs” themselves. But it’s far from easy to create a series of signs that are unified, logical, and authoritative in design, yet variable enough to convey highly specific information clearly and unambiguously to people who are quite often in a hurry, stressed, confused, and possibly lacking in local language skills. So it’s no surprise that, to many designers, wayfinding signage projects are among the most challenging tasks in all of signmaking, and – when satisfactorily accomplished – among the most rewarding. Here are some interesting facts you probably don’t know about wayfinding signage: Wayfinding Signage Should Go Beyond
Wayfinding signage projects are fun because they are unique – the wayfinding signs we create are not necessarily outdoor advertising, and not necessarily outdoors at all. Interior wayfinding projects really deserve their own space, though. We’ll write about those another time; for now, we’ll focus on outdoor wayfinding projects. Like other types of signage, wayfinding signs can be illuminated or not, feature dimensional letters, and a wide vdesariety of colors, styles, and materials. What’s most unusual about wayfinding signage is its purpose: its goal of wayfinding is to provide information – directions, really – more so than than advertising. Of course, every wayfinding sign represents a chance – and a couple of square feet of space, at least – that
At Metro Sign and Awning, we recently upgraded our equipment in an effort to offer to our customers advanced ADA and Way Finding Signage. Many clients aren’t aware of various options available and that we can help them create a design to compliment their application as well as their budget if brought in during the development stages. We work with architects and developers related to various industries (Health Care, Hotel, Professional, Residential) while offering consultation on color, design, technique, application and budget of a complete sign package that includes both interior as well as exterior signage. Check out this useful post about the importance of wayfinding planning committees for hospitals by clicking here.