How A Logo’s Color Shapes Consumers’ Opinion Of A Brand

Metro Sign and Awning’s insight:

The color of a logo may mean more than you realize to consumers. For example, this study found that although the term “green” refers to a company’s eco-friendliness, the color blue may actually be a wiser color to choose when advertising to consumers.

At Metro Sign & Awning, we know how important your logo is to your business. To learn more about logo design, read our blog post 7 Things You Probably Don’t Know About Logo Design.

Metro Sign & Awning's Insight
A new study on the ethical implications of logo colors suggests that the blue might be "greener" than green when it comes to branding.