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Here’s a great article from the International Sign Association discussing the benefits of signage in terms of profit. As shown in the first chart, when polling a number of customers, the vast majority stated that they heard about various businesses through on-premise signage, rather than word of mouth, newspaper ads, or other forms of media. The article then goes on to discuss increasing profits, and ends with cutting costs.

Click to read the full report from Signs.org.

Metro Sign & Awning's Insight
Sign industry resources for sign companies, sign manufacturers, sign suppliers, sign buyers.
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