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Here’s a great article from the International Sign Association discussing the benefits of signage in terms of profit. As shown in the first chart, when polling a number of customers, the vast majority stated that they heard about various businesses through on-premise signage, rather than word of mouth, newspaper ads, or other forms of media. The article then goes on to discuss increasing profits, and ends with cutting costs.

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Metro Sign & Awning's Insight
Sign industry resources for sign companies, sign manufacturers, sign suppliers, sign buyers.
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