ARCHIVE: Category Archive for: Signage 101

Signs That Define a Building, and Sometimes a City – The New York Times

Building signs have grown into a $37.5 billion industry. Some have become so iconic they are permanent parts of the landscape, often standing in for their hometowns.

A Signage Transformation: From Average to Elegant

The most effective outdoor signage does more than point out the entrance to your business’s parking lot. Well-designed outdoor signs communicate your company’s brand and image. Monument signs, like the one created for J. Borstell Realty, can also help to cement a business’s presence in the area. When Jeffrey and Kelsey Borstell assumed leadership of the family-owned and operated real estate company, they wanted to update the business image. Established in 1981, the Borstells were ready to evolve and rebrand the business to take it to the next level. They partnered with Metro Sign for the project. The Metro team’s designer, Jamie Potvin, collaborated with designer and brand strategist Jaime Chemaly, of FoxShop, to bring the new design to life. 

A Guide to Freestanding Signs for Your Business

Freestanding signs are a great way to inform your customers and promote your business. But with all the different types of signs available, it can be hard to find the right sign for your needs. We are here to help. Read on to learn more about the different types as well as all the benefits freestanding signs have to offer. Visit Our Portfolio to see examples of the various types of freestanding signs. Pylon Signs Pylon signs are freestanding outdoor signs mounted on a single or double pole. Due to their height that can be seen from greater distances than other freestanding signs. Depending on their placement, single or double-sided signs are available, along with extra features such as illumination.

The Massport Sign at the Braintree Split: Delivered with Speedy Professionalism

Three major highways — Interstate 93, U.S. Route 1, and Route 3 — converge at the Braintree Split. Just 10 miles south of Boston’s Logan International Airport, it’s also home to Massport’s Logan Express, a shuttle bus with a commuter parking lot: The Logan Express Park & Fly. Until recently, however, the sign that advertised this commuter lot badly needed replacing. Rusted and broken, with burnt-out bulbs, the old sign did nothing to call attention to this critical business.  The refurbishment of this high profile sign was a key objective of Massport’s CEO, Lisa Wieland. The Project Management team from Edward Paige Corp reached out to Metro Sign in early March with a request for proposal (RFP). Within a week, Metro’s

9 Common Signage Mistakes to Avoid

You have have a lot to think about when starting a business: business name, domain name, logo design, website design, business cards and more. Around 2 months ago I began looking for an office. I found the perfect location. One thing that I’ve never dealt with is a business sign. I […]

Why Effective Communication is Highly Important During a Crisis

Your every correspondence from the top is an opportunity to nurture a relationship.

Critical Role of Signage During the COVID-19 Pandemic

While COVID-19 has presented incredible challenges across nearly all industries, it also highlights the critical role being played by the signage industry.  Much of the pandemic has focused on the visual — visualizing six feet of space between people, glove and mask wearing to protect each other, flattening the curve, graphics and videos of proper handwashing techniques — and creating effective visuals is the hallmark of an exceptional sign company, like Metro Sign and Awning. The Metro team has leveraged industry best practices in developing clear, visual communications that project calm authority while also offering guidance, instruction, and direction, because we recognize the critical need of our clients to communicate during this challenging time. Spreading the Message Whether digital or

Building Relationships at Salem State University – Higher Education Series Post 4

Some partnerships are made to last — and such is the case with the relationship between Metro and Salem State University, a client since 2003. Over the years, we’ve updated or added just about all the college’s campus and Americans with Disabilities Act (ADA) signage. From monument signs and flag banners to wayfinding signs, building identification, directory signs, and pretty much everything in between, we’ve made sure that everything we create fits Salem’s brand. Working in tandem with Salem’s marketing and facilities people on a series of projects over the past 17 years has allowed us to develop the partnership. It’s Metro Sign’s responsiveness and the quality of signs we make that make us the go-to choice for the university.

What Effective Coronavirus Signs Look Like

A good sign gets people to change their behavior—and it’s not always pretty.

How Much Does a Business Sign Cost? Calculating the Return on a Sign Investment

When it comes to your business, branding is a big deal. After all, that’s the primary way that your business gets its name and ideas out to the public, and as such you need to make it one of your company’s highest priorities. As the owner, you may have used some modern branding, such as using social media sites or building your own company website or may have used online advertising. However, it’s also a very good idea to use real-world means to build your business, and one of the best ways to do that is via business signage. Business signs continue to be used to this day because they’re a very cost-effective way of getting the job done, and

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