ARCHIVE: Category Archive for: Signage 101

The Power and Cost-Effectiveness of Exterior Signs

Signage offers a visual and branding advertising strategy with tremendous power. Essential for building brand visibility and increasing awareness, well-designed and thoughtfully placed signage can last decades and will attract thousands of customers to a brand over time. Exterior signs stay evergreen, delivering continuous, repeated impressions to help reach business goals by: Attracting prospective customers—76% of consumers enter businesses because of the signs. Creating brand value—68% of consumers believe a business’s signs reflect the quality of its service and products. Driving impulse sales. Establishing a brand—a sign can attract up to 50% of a new business’s initial customers. Giving customers a first, and lasting, impression of a business—75% of consumers told others about businesses they noticed because of the signage.

Funny Signs Had Us Do a Double-Take

Every now and then, you come across a sign that makes you stop, stare, and think, “Hmmmm.” Sometimes it is the result of a clever joke, and other times it is a typo or design choice that was probably not meant to be funny at all. Either way, these unexpected signs have a way of grabbing our attention and giving us a good laugh. Over the years, we have collected and saved some of our favorite sign images that made us chuckle, and we are excited to share a few of them here.     Winners of the “Stating the Obvious” Award Some signs do exactly what they are supposed to do: state the message clearly and leave no room

A Peek Ahead to 2022

While we don’t have a handy Magic 8 ball able to reliably predict the future, it hasn’t stopped us from making some educated guesses about next year’s signage industry trends. They include: Minimalism in design. We’ll continue to see signs focused on clean, crisp images that evoke elegance. Improved sustainability. As more companies embrace ESG (environmental, social, and governance) policies, they’re incorporating eco-friendly initiatives into their buildings, including signage construction, materials, and power. One of Metro’s recent clients, TÜV SÜD—a Germany-based company offering safety, security, and sustainability solutions—opted to use an innovative wall sign for its U.S. headquarters, for example. Metro’s partner, CityScapes, recommended the preserved moss material featured in the sign. Initially, the clients asked to use real wood

Economic Improvement Heading into 2022

A TOUGH QUARTER, THEN IMPROVEMENT HEADING INTO 2022, ACCORDING TO THE SIGN INDUSTRY QUARTERLY ECONOMIC REPORT
ALEXANDRIA, VA – October 18, 2021 – All four sectors of the sign and graphics industry are looking slightly worse for 2021, but expected to rebound by 2022, according to the Sign Industry Quarterly Economic Report, produced by IHS Markit for the International Sign Associati

How to Effectively Use Safety Signage

ISHN is written for safety and health professionals who direct safety and health programs in high-hazard industrial and construction workplaces.

Signs of the Times July 2021

Sign of the Times, a well-known publication specializing in comprehensive sign-industry news, technical information, and in-depth analysis, featured Metro in its July 2021 issue. The article, “Catch the Wave” highlights Metro’s work with faux-neon LED signage and features a sign Metro designed, manufactured, and installed for the Ryder apartment complex in Revere Beach, MA.  LED sign design involves several logistical considerations including fit, turning radius, and long runs. Learn more about how Metro created this fun sign to light up the beachside apartment complex. Read the full article at: editions.mydigitalpublication.com

Inside Metro Sign

One of the easiest ways to get recognition is to put up a sign. We’ve all seen those iconic signs that garner instant attention: The Citgo Sign in Kenmore Square, Cask ‘n Flagon next to Fenway, McDonalds’ golden arches. Target’s bullseye. A quick glance at these signs tells us immediately what store we’ve found. But these globally recognized icons—like any sign, really—needed serious planning and strategy to work effectively.  Most people—even smart businesses who hire a company like Metro—don’t realize all the steps involved with designing, building, and installing signage. Adding signs requires more than simply hanging a sign on an interior wall or erecting a sign on a pole outside. Developing a signage strategy, from conceptualization through installation, often

Sign of the Times: Communities Where We Work, Live, and Play

Since the beginning of hunting and gathering, people have relied on signs for information. Very early sign markers, often just a pile of stones, helped guide people traveling through the wilderness to find game or communities. The Scots used rock cairns—Gaelic for “heap of stones”—as signposts to mark trails across the grassy moors. People living in Mongolia and the Andes Mountains used similar rock cairns to mark routes between villages and food supplies.  Gradually, signs expanded to include marks left by hunters and wayfarers on rocks and trees. It’s why hikers today still rely on blazes along the Appalachian and other trails. As populations have increased, communities have grown, and technology has evolved, signage has similarly transformed.  Signs have evolved

Live/work/play: the new town center experience

How design helps the new town center create an identity and convince target audiences to stay longer.

Curating a ‘Live-Work-Play’ Experience Through Flexible Design

Presented by: HotelExecutive Author: Felicia Hyde, Hendy The “live-work-play” lifestyle is a growing priority for modern consumers. Renters and travelers alike are in search of accommodation that offers

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