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ARCHIVE: Category Archive for: Curated Content

Where is my car? Examining wayfinding behavior in a parking lot

Shopping malls are one of the most ubiquitous spaces of modern capitalist cities. It is calculated that in the United States alone, more than 2,000 shopping malls exist, accounting for nearly 75% of all non-automotive sales in this country. You’d think that navigating a parking lot doesn’t require an advanced degree, right? And yet many parking areas — whether lots, decks, or garages — lack clearly legible signs, have few entrances to help people orient, and generally complicate a driver’s ability to navigate. A study of a parking lot owned by one of the latest shopping malls in Santiago, Chile, mapped and analyzed the trajectories of about 500 people. The study concluded that despite their apparent simplicity, parking lots aren’t

Using Design-Build Contracts

A design-build contract is defined by a single point of contact and can offer time savings and other efficiencies, but it comes with potential drawbacks.

5 Ways Digital Signs Improve the Customer Experience at Bank Branches

Video displays can make financial institutions more attractive and approachable.

The Challenges of Creating & Installing Signage in Historic Districts

Charles River Museum Blade Sign

Facing a signage project that requires designing a sign package for an existing historic building presents its own unique challenges. You can fit sign programs to the building while still maintaining the business owner’s aesthetic.

Solar Powered LED Sign Lighting Systems with Floods or Internal LEDs

Commercial solar LED sign lighting systems manufactured in the USA by SEPCO providing a great solution for businesses, cities, communities, HOA signs.

Signs That Define a Building, and Sometimes a City – The New York Times

Building signs have grown into a $37.5 billion industry. Some have become so iconic they are permanent parts of the landscape, often standing in for their hometowns.

The 7 Key Elements of Digital Signage and How They Have Evolved with the Industry

Depending on who you ask (factor in how long they have been around), digital signage as we know it came on the scene just after the turn of the century. For some of us, that seems like last week… but I digress. It began as an advertising medium, and this focus is easily demonstrated by the first iteration of the digital signage trade show, the Digital Retail Expo. A new vision of advertising opportunities was coincident with the development of flat panel displays and compact video projection. From the beginning, it just made sense to change out the time-honored static

9 Common Signage Mistakes to Avoid

You have have a lot to think about when starting a business: business name, domain name, logo design, website design, business cards and more. Around 2 months ago I began looking for an office. I found the perfect location. One thing that I’ve never dealt with is a business sign. I […]

Why Effective Communication is Highly Important During a Crisis

Your every correspondence from the top is an opportunity to nurture a relationship.

A Blaze of Crimson Light: The Story of Neon

Neon is a dull and invisible gas until it’s trapped in a tube and zapped with electricity. Literally pulled out of thin air, neon became the bright light of the modern world, a symbol of progress, and an essential component of the electronic age.

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