ARCHIVE: Category Archive for: Curated Content

The Rise of Indoor LED

Businesses from Hong Kong to Australia and beyond have embraced indoor LED technology. From its seamless look to its high performance in daylight, LED is changing minds among those who might have been resisting it as a fad or short-term trend. Among the most common reasons for pursuing LED screens are improved customer attraction and longevity of the equipment. Today’s LED solutions support retailers’ ads, video content, and more.

The Benefits of Signage Infographic

Your small business sign is much more than an indication of where your business is located. A sign actually gives you one of the biggest bangs for your advertising buck. It helps you gain an identity as well as new clients, which in turn adds to your bottom line. Did you know a recent survey found 35% of passersby wouldn’t have known about a business without a sign? Studies also show your signage is more effective at keeping your business top of mind with consumers than TV or radio advertising. Delve into this and other interesting statistics with a revealing infographic on the benefits of signs.

If You’re Reading This Sign, Customer Experience Is Happening

Simple everyday signage communicates your brand to customers as much as any formal signage does. It’s important to keep in mind how a little friendliness and candor can go a long way to helping a business stand out. And these memorable interactions don’t have to be limited to printed signs. Boost your customer engagement with memorable messaging across platforms through friendlier and warmer language or approach.

How to Navigate a Wayfinding Redesign

Wayfinding redesign projects benefit from designated leaders, established standards, and experience-based user feedback on proposed solutions. A building’s redesign can be a cornerstone of wayfinding. Design elements that facilitate wayfinding can include lighting, color, functional pathways, and even acoustics. By considering the building and its users together, a wayfinding redesign can be intuitive and effective.

Questions to Ask a Potential Sign Partner

There is a lot more that goes into signage than most people realize. Before hiring a sign partner, there are imperative questions to ask. You will want to know what types of signage are available for your particular needs and what services are offered. Time frame, recommendations, experience and maintenance are also important to know.

Digital Signage Is The Perfect Medium For Employee Engagement: Here’s Why

Many businesses overlook the importance of employee engagement and as a result end up losing money from high turnover rates. Digital signage improves employee engagement through understanding and connecting to the company’s brand. It also enhances empowerment, identity and a sense of belonging.

Palmer Signs, Baltimore Graphics wrap island-themed vehicle graphics

In the gray and cold winter, we often long for the warm breezes and bright sunshine of the coming summer months. With a punch of color and a tropical theme, 808 Island grill is making a splash around town. Effective vehicle wraps are a great way to grab the attention of potential customers. With a great wrap design team on your side, your business could stand out as much as a tropical truck in the winter.

Storefront Signs – How to Choose the Right Sign for Your Business

First impressions can make a big difference in any aspect of life, and especially when it comes to the sign outside your business. Your business sign is the first thing a potential customer sees, so it’s worth the time and effort to design the perfect one that reflects your products, services and overall brand. You may not realize how many different types of signs there are until you start looking; however, once you’ve selected the perfect combination of features, you will have a sign that accurately reflects your brand and drives customer traffic for years to come.

Environmental graphics are critical to the design of the modern workplace.

An environmental graphic design throughout an office building can transform the entire work space. Modern buildings today have to provide much more than simply a desk, computer and a cup of coffee. Incorporating environmental designs provides employees with inspiration, motivation, purpose and a way to relate to the company brand. Plus, attracting top new talent is much easier with a modern office design rather than being stuck in the past with no true image. When employees and job candidates are impressed and inspired by the graphic designs throughout their work space, they are more likely to remain motivated and appreciate the brand they work for.

4 questions to answer before buying an outdoor display | Digital Signage Today

Buying an outdoor display to show off your business brings value and gives customers a brand to relate to. When investing in a high quality display, it’s important to know exactly the quality you’re getting, how to maintain it, how good it will look for years to come. Working with an established and reputable sign company will help you navigate those concerns and ensure you know exactly what you’re getting in return for your investment. Once the main questions surrounding quality, maintenance, performance and budget are answered, you’ll be ready to enjoy your new sign for years to come.