
Campus “Freshened Up” with New Wayfinding and Identification Signs Color matching is important, and trickier than it sounds. (Ask any parent of a fashion-conscious student who has recently been back-to-school shopping.) At Metro Sign and Awning, our back-to-school preparations were not about fashion, but about helping students find their way around campus. A shade off here or there may not matter to some, but when it comes to the consistency for an established brand it is critical. As at most universities in New England (and everywhere else!), the facilities, operations, and grounds crews at Fitchburg State University have been busy all summer. As a result the FSU facilities department has needed a number of new signs around campus for new and

Metro’s Keene, NH crew has been busy with installations for national brands this summer. Find out what it takes to handle the big names in signs. Big brands often require big, high visibility signage – and Metro Sign & Awning has the experience and equipment to handle the job. But even before the installation can begin, detailed survey work needs to be done – and the permitting process can be lengthy. Here are four keys to Metro’s reliable handling of the big signage jobs: 1. Metro is UL listed – a prerequisite for most larger sign installations 2. Metro has the large equipment necessary for the larger jobs – and the experienced operators and installers

Working on some of Boston’s signature spots always gives us a special feeling of pride. So when the Friends of Post Office Square selected Metro Sign & Awning to design, fabricate, and install new wayfinding signage inside, we knew it would be a great project. In the heart of the financial district, directly underneath Norman B. Leventhal Park, the full-service parking facility has been called “Boston’s nicest garage in terms of service and quality.” The award-winning facility, open 24 hours a day, is all about going green – so from the outset, the plan called for replacing the existing neon signs with LEDs that use far less energy. Green, Modern, Universal, and Useful New Signage Replacing the existing neon signs with

What does a sign cost? Compared to what? A Superbowl commercial spot? Promotional giveaways? Couponing? A sign works for you and your business 24/7. The impression your sign makes is a strong and lasting one. And signage can benefit your business in surprising ways. Familiar Signs Are Good, Overlooked Signs Are Not Individual drivers and pedestrians may encounter your sign 10-20 times a week. Seeing a sign regularly makes people become comfortable with your sign (and your business). They may even think of it as a neighbor. Signs can generate word of mouth and referral business simply because people feel comfortable with what is familiar to them. On the other hand, you don’t want your sign to become “part of the

We’ll be celebrating our nation’s birthday next week, and we hope our customers and friends will be doing the same. A bit of housekeeping: our offices in both Tewksbury and Keene will be closed on July 3 and July 4. Then it’s back to business on Wednesday! How Will You Celebrate the 4th in Boston? There are so many highly-touted July 4th celebrations in Boston and throughout New England, it’s hard to get to all the places you want to go! BostonUSA.com and Boston Discovery Guide list many, with some Fourth of July events in the Boston area starting tomorrow. Of course we won’t just be taking a couple of days off and celebrating the whole time. (Although “fun” and “relaxation” play pretty large parts

So it’s summer, and your customers want to sit in the shade. Remember January? We were excited to install a vestibule at the South Boston (Berkely Street) Area4 restaurant. The smart and energy-efficient enclosure was welcome, as it protected patrons from the Arctic blast that blew in each time the main door was open. Awnings and enclosures may not be top-of-mind when you think about exterior signage, but few investments in your business have such an obvious pay-back period. Particularly in the New England climate, exterior structures can pay off quickly, thanks to extending your hours into the evening, adding additional seating, and keeping your customers happy and comfortable, protected from the elements. Custom-designed, high-quality awnings provide additional patio seating for restaurants and encourage
We’re very excited about YOTEL Boston’s Grand Opening! The forward-thinking micro hotel offers a “smart, flexible space that suites individual needs.” It’s a business model we love: providing smart and flexible designs that are tailored to meet individual needs is what we strive to do every day. Signage must meet the needs of a business, while being flexible and innovative in order to shine and celebrate the uniqueness of each commercial enterprise. Members of the Metro Sign & Awning team have been working closely with the city of Boston and YOTEL developer Boston Global Investors (BGI) for more than a year to make sure the signage – inside and out – would be as smart, bold, and bright as the

You don’t want ANYONE to overlook your business signage. But it may be so familiar to you that you barely notice it – and you could be losing business because of that. It’s time to take a fresh look and pay attention to what your sign says about your business. Attractive signs get customers to come in and spend There are two ways to consider your signage with fresh eyes. First, from a “what you see” standpoint. Is it as big, bright, and bold as it needs to be? If other businesses have grown up around yours, your sign may have gotten lost in the mix. For example, if you’re the restaurant everyone refers to as “by the hardware store,”

New owner of full-service salon sees vibrant results with new logo, new sign When Infinity Hair, a full-service salon and barbershop, was purchased, the new owner needed a new logo and sign. Metro Sign and Awning helped create a bold new look for the business. The owner had several ideas. Metro’s Keene designer took those ideas and developed several concepts as a guide to steer the general direction of the sign. “Once we had picked a basic concept, (designer Kris Arnold) dove in deeper and created a more detailed rendition,” explained Patrick Grizzard, Sales Manager. ‘The result was a stunning vinyl sign using the colors of the rainbow in an intertwined infinity sign.” The Advantages of Vinyl Graphics Grizzard is

We’ll be closed on Monday so our employees can gather with family and loved ones to celebrate and commemorate throughout this Memorial Day Weekend, and we hope that you are looking forward to a relaxing holiday, too. When we return to the office on Tuesday, we’ll have practically closed the books on the first half of 2017. Summer really is on its way! Where will you celebrate Memorial Day in Boston? Summer Signage Upgrades Coming to a Business Near You Our crew has worked on many exciting projects lately – some not yet ready to be announced – and we’re looking forward to a great summer. What does the rest of the year hold for you and your business? A new location? An
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