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Signs of Good Things To Come: In Brockton

Brockton Enterprise Center: A Plan Comes Together Creating a mixed-use development with residential units, interconnected streets, and dozens of retail businesses requires tremendous cooperation among city agencies, business owners, and developers. It also requires many different types of interior and exterior signage, all of which must work together to serve the development’s many users. Metro Sign & Awning began working with property owners at Trinity Financial to begin creating signage for the $100 million Enterprise Center project more than a year before Enterprise Center, Phase I, opened to the public in November 2015. City officials and business leaders expect that the project at the corner of Main and Centre Streets will serve as a beacon and an anchor for continued

Hidden Messages In Signage

Most communication is simple, with a single layer of meaning. But once you get into the world of graphics – where the best signage lives and thrives – you begin to find opportunities to communicate more than one message at a time. Here are a few examples of public, possibly familiar graphics that exemplify the potential for signage to be a powerful tool of communication. Wendy’s has a new logo, but it contains a hidden message that’s very old. Can you spot it? … It’s the word “mom” woven into the red-headed girl’s collar. I guess the idea is to evoke home-cooked foods, family dinners, and perhaps even a dose of unconditional love. None of that is guaranteed when you’re

The Economic Value of On-Premise Signage

Signs are a fundamental mechanism for announcing your business to the world, attracting new customers, and setting expectations about your brand, your products, and your service. Over the years, businesses just like yours have tried and tested a variety of signage strategies and tactics, and have generally settled on those that work best. This Infographic details some of the most effective ways that business owners use and improve their signage to help their businesses grow. (Click Infographic to see full image)   Although signs are shown to be effective at generating new business, the majority of companies have only one or two signs. Larger companies, however, are likely to have three or more signs. Perhaps this is one of they

Winter Storm Sign Damage?

This time of year can be rough on exterior signage. If you’re concerned about a loose panel, electrical connections, or suspect that any component of your exterior signage has been damaged by ice, snow, wind, or other things that happen in January and February, get in touch with us here or call us at 978.319.6561. We’ll inspect your sign and and estimate repair costs for you, and do our best to recommend replacements and materials that may weather future storms a little bit better.   Insurance, Estimates, and Repairs We often work with surveying companies, property owners and managers, and insurance companies to help our customers replace damaged signs. While it’s not always possible to speed up the process, we understand how important your signs are

A Billboard Art Show That’s Truly For The Masses

A group of Hollywood creatives have taken to the streets to showcase rising artists in the first organized billboard art gallery.

Showcase XPLUS Theaters – Advanced Technology and a New Look

National Amusements’ Showcase Cinema XPlus theaters are large format auditoriums featuring Dolby Atmos™ sound and today’s most advanced digital projection and screen technology. All the advanced technology deserved a new look, and Metro Sign and Awning created the interior signage to ensure the brand portrayed the just-right image. Just in time for the Thanksgiving weekend, we completed installations in Farmingdale, NY, Island 16, Holtsville, NY (with our New York partner, Vallesigns), and Lowell, MA theaters. Some of our work included new lobby illuminated identification signage, projecting illuminated restroom signs and the new stainless back lit/blue LED illuminated XPLUS signage. If you haven’t had a chance to experience the newly renovated Showcase Cinemas theaters, we suggest checking them out. Back lit channel letter mounted to a

How Cities Develop Signage Plans

Business signage plays an important role in the life of any city, not only because it supports commerce and the livelihood of individual businesses, but also because the overall appearance of a city’s signage helps communicate and even define its character. Think about the differences in signage between Boston and Las Vegas, for example, and what that signage says about each of those cities. Generally, governments do not heavily regulate the content of any signs (although the Americans with Disabilities Act does set forth some standards for signage content). Rather, each city government tends to develop its own set of signage regulations, in an effort to control the appearance of the city’s built infrastructure and also to tame the impulses

Billboard Advertising is Good, Until it is Badvertising

Metro Sign and Awning’s insight:

The “do’s and don’ts” of billboard advertising.

Important Aspects of On-Premise Signage

The United States Sign Council Foundation, as a part of its on-going effort to provide verifiable information about the optimal usage of signage, has issued a new report titled: “The Economics of On-Premise Signs.” The report makes fascinating reading. It covers everything from the various rationales for local signage regulation to the impact of signage on communities, customers, and businesses. But even more interesting are the discussions of potential signage benefits (which we’ve previously touched on, here). Understandability For example, the report details how a sign that is easier to understand “imposes fewer cognitive demands on the viewer.” Ultimately, more understandable signs allow customers and prospects to learn more about what a business offers. What enhances this kind of signage

Stormwater Garden Signage and the Newest Boston Public Library

When the Boston Public Library wanted dramatic new exterior environmental graphics – including interpretive panels and engraved pavers – at its newest branch, in East Boston, they turned to the noted architectural firm, William Rawn Associates. Rawn, in turn, asked for consultative help from Arrowstreet. And when the time came to fabricate the designs, Rawn and Arrowstreet came to us. The East Boston Library is the newest branch library in the Boston Public Library system. Located in the middle of Bremen Street Park, the building features three entirely glass walls and soaring roof that allows in filtered light, helping to connect the new Library’s indoor resources with the Park’s natural outdoor elements. A new series of interpretive panels are located

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