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Billboard Advertising is Good, Until it is Badvertising

Metro Sign and Awning’s insight:

The “do’s and don’ts” of billboard advertising.

Important Aspects of On-Premise Signage

The United States Sign Council Foundation, as a part of its on-going effort to provide verifiable information about the optimal usage of signage, has issued a new report titled: “The Economics of On-Premise Signs.” The report makes fascinating reading. It covers everything from the various rationales for local signage regulation to the impact of signage on communities, customers, and businesses. But even more interesting are the discussions of potential signage benefits (which we’ve previously touched on, here). Understandability For example, the report details how a sign that is easier to understand “imposes fewer cognitive demands on the viewer.” Ultimately, more understandable signs allow customers and prospects to learn more about what a business offers. What enhances this kind of signage

Stormwater Garden Signage and the Newest Boston Public Library

When the Boston Public Library wanted dramatic new exterior environmental graphics – including interpretive panels and engraved pavers – at its newest branch, in East Boston, they turned to the noted architectural firm, William Rawn Associates. Rawn, in turn, asked for consultative help from Arrowstreet. And when the time came to fabricate the designs, Rawn and Arrowstreet came to us. The East Boston Library is the newest branch library in the Boston Public Library system. Located in the middle of Bremen Street Park, the building features three entirely glass walls and soaring roof that allows in filtered light, helping to connect the new Library’s indoor resources with the Park’s natural outdoor elements. A new series of interpretive panels are located

Put An Improved Face On Your Business – The Benefits of Entry Awnings

In a typical building, the glass entry doors and any adjacent windows create more opportunity for unwanted energy loss (in winter) and gain (in summer) than any other structural element. During the summer, for example, a single square foot of unshaded glass can allow more energy into a building than an 8′ x 10′ insulated wall. That’s a big reason why, as we’ve noted here, designers and business- or building-owners are looking more frequently toward adding new entry awnings at key traffic and visibility locations. Once installed, high-quality awnings help limit the location’s energy gain and loss every day and night, and do this during their considerable service lifetime. As a result, their benefits work out to be extremely cost-effective.

Metro Sign & Awning Approved MHEC Member and Provider

You’ve seen our vehicles and team members at various schools, colleges, municipalities and libraries over the past years. North Reading High School, East Boston Public Library, Suffolk University, City of Holyoke Park Program, Museum of Fine Arts, City of Lowell Façade Revitalization Program….  just to name a few. We work with fabulous architects and designers including Arrowstreet and Roll Barresi, and some of our fabrication designs are created by our own Metro Sign and Awning design team. We’re thrilled to announce that Metro Sign and Awning is now an approved member and provider of the Massachusetts Higher Education Consortium  (MHEC).  This means that as an MHEC member, is that your organization can now benefit from our expertise in signage design and installation,

Dubai Airport Chooses Bright Green Technology to Illuminate New Wayfinding LED Signage

Metro Sign and Awning’s insight:

More and more airports are choosing to implement digital signage, and Dubai Airport is the latest to take advantage of this technology. Thousands of signs in one terminal have already been upgraded with Bright Green Beam, with all other terminals to be upgraded soon. These signs are easy to install, require little to no maintenance, and are energy efficient. The airport is currently the busiest in the world, and hopes these upgrades will aid in expansion efforts for the year 2020.

Boston City Council Discusses Sidewalk Signs

The Boston City Council has a Special Committee on “Small Business, Entrepreneurship & Innovation.” This Committee is going to take testimony and deliberate about regulations concerning free-standing sidewalk signs in our fair city. The date: July 23, 2015. The time: 2:00 pm. The location: City Council Chambers. One reason for the hearing is the profusion of new, old, and conflicting regulations that can be applied to these free-standing sidewalk signs. The current City of Boston zoning codes have different standards for different neighborhoods, as well as for various business districts and even for some of the sub-districts within those areas. Once your business gets a ticket for having an “illegal” sidewalk sign, you tend to get interested in the topic.

5 Things You Probably Didn’t Know About Green Signage

There’s a lot of talk about “green” these days because many firms are jockeying to position themselves as environmentally conscious and more “green” than their competitors. The signage industry can be a major partner in this effort. To help bring you up to speed, here are 5 things you probably don’t know about “green” signage: 1. Signage can help a facility gain LEED (the US Green Building Council’s “Leadership in Energy and Environmental Design”) certification. For example, interior signs crafted from certain materials can provide credits toward LEED certification. 2. Upgrades to signage can provide big environmental benefits at major savings, compared with total replacement. Refurbishing old signage saves money and eliminates the use of new material (that doesn’t have

Signs That It’s Still A Great Country

While Metro Sign & Awning has long been happy to call Boston our home, we nevertheless get excited when we’re asked to design and/or fabricate signage for natives of other parts of the U.S. Whether we’re working with a West Coast architectural firm, or designing custom signs for a national partner based in Texas or Tennessee, we love what we do, wherever we’re asked to do it. In fact, we’re just as proud to point some pylon signs we’ve installed in South Carolina or to show off photos of a giant banner in Chicago as we are wayfinding signs or a public park here in the Boston area. We’ve even developed our ROI calculator than any business around the country

New Supreme Court Ruling on Signage

The Supreme Court has been much in the news recently, but hardly any of the media noticed or reported on one if its decisions that could have profound impacts on the signage industry. Specifically, in the case: Reed v. Town of Gilbert (Ariz.), the Court ruled that limiting temporary directional signage more than other types of temporary signage is a violation of the First Amendment. The ruling was unanimous, but several of the Justices issued their own opinions regarding the meaning and extent of the ruling. As a result, it will probably take years for the legal community to sort out what the practical impact of this new ruling on the signage industry will be. Limitations on Temporary Directional Signage

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