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Metro Sign & Awning Expands Service Area and Capabilities With Acquisition of Custom Designs Signs
We are pleased and proud to announce that we have completed the acquisition of the premiere sign company in the Southern New Hampshire and Vermont region. Custom Designs Signs (CDS), located in Keene, NH, has been a leading provider of signage design, fabrication, installation, and service since 1969. The company has built its enviable reputation by crafting high quality and eye catching signs and displays for a large number of local businesses, architects, and developers in the greater Monadnock and Brattleboro regions of New Hampshire and Vermont. Â Recent projects include the Keene State “Wall of Donor Recognition,” Nanotech, Brattleboro Ford, TGI Friday’s, and The Center at Keene. Key people at CDS, including Jim Vitous and sign maker Kris Arnold, will
Today’s Signage Quiz (Number 3 in a Series)
How much do you really know about signs and signage? Avid readers of this Metro Sign and Awning blog are probably near-experts in signs and signage, with a detailed understanding of signage technology and an encyclopedic knowledge of signage history. To see how much you know, here’s a quick quiz based on previous posts in this blog. How many answers can you get right? All the answers should be known to you, provided you’ve been reading this blog: Question 1: How many ways can you easily calculate the Return on Investment (ROI) of your signage: a) In comparison with other advertising expenditures. b) In comparison with any other expenditure – a purely financial calculation. c) In comparison with your competitors’
Secrets of Successful Wayfinding Signage
Each of us has probably encountered this basic experience: you enter a building for the first time, and you find navigation difficult. You can’t easily get oriented, and so you can’t easily find the place you’re trying to go. This happens so often because interior wayfinding signage is one of the most complex tasks a signage company can face. Sure, you can provide maps and arrows, but it’s still tricky to make them clear and easy to follow. Happily, the rewards of a successful interior wayfinding signage program are immense: there’s not only great utility, but great pleasure in providing visitors with well-designed wayfinding signage that unravels the complexities of a shopping center, hotel, office building, hospital, or campus. As
Re-Branding An International Chain: Lake Region Medical
One of our most demanding projects in recent memory has been taking part in the rebranding of a chain of medical centers that crossed not only state but national borders! It began in March of 2014 when one of our long-time customers, Winbrook Associates, asked us for help. Their customer, Lake Region Medical, had purchased all 18 locations of a company called Accellent, and now the facilities had to be re-branded. We began with a design review and offered some initial signage concepts. But to support the rebranding while the design and build process took place, we installed temporary banners at every location: Just the name “Lake Region Medical” in black text on white material. Our crews surveyed the local
Keeping Up With the Signage Industry
It’s not easy staying current in the fast-paced world of business signage. That’s why the team at Metro Sign and Awning likes to take time when possible to visit with colleagues and take advantage of trade shows with educational opportunities like the upcoming Digital Signage Expo at the Las Vegas Convention Center, March 10-13, 2015. We like to keep abreast of current and future trends in our industry, including advanced display technologies, best practices, and new thoughts on how to meet the needs of our retail customers. This particular show offers the 4,000 or more signage industry professionals who attend plenty of collaborative peer-to-peer “Idea Exchanges,” bolstered by lectures and panel presentations, seminars, and roundtable-format discussions. The schedule this year
Signage in the News
Have you discovered the Metro Sign and Awning Industry News page yet? Each week we gather information of interest to those in the sign industry, as well as business people who care about signage. Here are a few recent highlights: “Ghost” Signs Remind Us of Our Heritage Signage is not only an active, vibrant industry. It’s the basis of an historical record that can remind us of where we’ve been as a city, and as a society. Faded signs from bygone eras – so-called “ghost” signs – provide a trail of metaphorical breadcrumbs that can lead us back through the decades to the beginnings of cultural phenomena that now seem fixed in stone. Ghost Signage These fading signs are more
Enclosures and Canopies Serve Many Purposes
Did you know that Metro Sign and Awning works with many hotel and restaurant owners to create semi-temporary enclosures that add a degree of weather-proofing to their outdoor areas? Properly done, these enclosures extend the outdoor seating season and thereby add revenue for restaurants. Â They’re able to contain heaters placed in the enclosed area, as necessary, to allow the space to be used quite comfortably during the colder months, here in New England. We’ve also worked with hotels to create enclosures to block the wind and weather around pick up / drop off areas. This makes hotel ingress and egress for guests and visitors far more inviting and hospital. Material Choice Important For many of the enclosures we use “Weathertyte”
What To Tell Us In Your Request For a Price Quote
One of the most frequently asked questions from prospects and clients alike is fairly basic: “What information do you need in order to work up a reliable price quote on my next project?” Casting about for new blog topics, it occurred to us that answering that question in this open forum would make for a valuable blog post. It would not only educate avid readers about how to speed and simplify the process of obtaining a meaningful price quote, but it would also serve as reference material to which we could point newly interested people who need to know this answer. So let’s start at the very beginning: Step 1: You realize you want some kind of signage. Step 2:
Our Sign At Everett High School Earns Mention on WCVB-TV News
It’s always exciting when one of our projects “makes the news.” This happened most recently on Thursday, January 9th, 2015, at 6 AM and again at Noon, when our recently installed electronic monument sign at Everett High School was featured as part of a story aired by WCVB (Channel 5, Boston) on the cold snap that enveloped Boston last week. The mention is particularly gratifying since WCVB-TV Channel 5 won seven National Headliner Awards last year, including two first-place finishes, in more categories than any other local television broadcaster in the country. Presented by the Press Club of Atlantic City, the annual National Headliner Awards recognize journalistic merit within the communications industry. Channel 5 was the only New England television
Looking Toward 2015
2015 is shaping up to be a year of growth and challenges for Metro Sign and Awning. One of our upcoming projects includes signage work for the very first licensed Massachusetts Casino! On this job, Metro is partnering with Penn National and their Las Vegas Vendor, Egads, to work on a sign and merchandising package due to be delivered in June, 2015. The package includes both interior and exterior signage, plus some very spiffy graphics. We’re very excited that Michael Randazzo of Penn Gaming selected Metro Sign and Awning as his preferred vendor in Massachusetts! We’re also working on a cost analysis for the MBTA Green Line Extension and for Boston Landing. We’re doing this work with the Sweden-based multinational
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