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There’s a lot of talk about “green” these days because many firms are jockeying to position themselves as environmentally conscious and more “green” than their competitors. The signage industry can be a major partner in this effort. To help bring you up to speed, here are 5 things you probably don’t know about “green” signage:

1. Signage can help a facility gain LEED (the US Green Building Council’s “Leadership in Energy and Environmental Design”) certification. For example, interior signs crafted from certain materials can provide credits toward LEED certification.

2. Upgrades to signage can provide big environmental benefits at major savings, compared with total replacement. Refurbishing old signage saves money and eliminates the use of new material (that doesn’t have to be mined or manufactured). It also reduces the amount of waste going to landfills. By swapping old neon or fluorescent lighting for new, more efficient LEDs, the upgraded signage suddenly looks better and uses far less energy, maintenance, and replacement bulbs.

3. Green signs attract business from the 20 (and fast increasing) percent of US adults who consider themselves “green” consumers. Your emphasis on green signage (and other green initiatives) can help convince a prospect to buy from you instead of from your competitor who is not so green.

4. Wayfinding signs are turning green and thereby enhancing the quality of life in Boston and other cities. Good, green wayfinding signs enhance the walkability of neighborhoods and the accessibility of business districts. New materials for wayfinding signs are just one of several ways signmakers are incorporating the LEED principles into wayfinding signage, even indoors.

5. Zoning board are more receptive to green signage than ever before. More and more often, they will accept materials like High Density Urethane because it lasts longer and degrades far less than so called “natural” materials like wood.

As experts in green sign design, we know better than most how each element of a sign affects its environmental impact. What is more, we also understand how to make sound business decisions on everything from minimizing liability, energy use and potential safety hazards to maximizing savings on cleaning, operational costs, and maintenance.

To get our free White Paper on Green Signage, call us at 978-851-2424 or email us at [email protected]. We’ll be happy to help you gain a better understanding of how green signage can help your business grow.

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