Wayfinding signage projects are fun because they are unique – the wayfinding signs we create are not necessarily outdoor advertising, and not necessarily outdoors at all. Interior wayfinding projects really deserve their own space, though. We’ll write about those another time; for now, we’ll focus on outdoor wayfinding projects. Like other types of signage, wayfinding signs can be illuminated or not, feature dimensional letters, and a wide vdesariety of colors, styles, and materials. What’s most unusual about wayfinding signage is its purpose: its goal of wayfinding is to provide information – directions, really – more so than than advertising. Of course, every wayfinding sign represents a chance – and a couple of square feet of space, at least – that
Here at Metro Sign, as at all Boston-area businesses, it’s hardly business as usual this week. Monday morning’s patriotic displays started the day in a proud and upbeat way. The office staff was a little light as many of our co-workers, clients, vendors, and partners had taken the day off to see the Sox and cheer on the runners. The shock and horror of the afternoon sent us all in different directions, reaching out for the assurance of a loved one’s voice. Like you – like everyone in Boston – we’ve started to pick up the pieces. We’re still in disbelief, we’re deeply saddened, but we’re not sitting still. It’s time to get back in the race, and there’s no
6 Things I Know About Basketball and the Sign Business part I It’s March Madness. I absolutely love it. This tournament is one of the more exciting events to tune into each year. There’s something great about the small school underdog having a shot to play the goliaths of the NCAA. Not surprisingly, Hoosiers remains one of my favorite movies. As I prepared my bracket I started thinking about the similarities between coaching and being an owner of Metro Sign. It may sound odd, but those are two things I spend a lot of time thinking about. For the past nine years I have been coaching my daughters’ basketball and soccer teams as well as working in the sign industry.
If you’re in Boston, you’re probably familiar with many of our exterior signs – including those at The Boston Harbor Hotel, The Meritage, and Sea Grille. Now, thanks to Sign Builder Illustrated, the rest of the world can see them too. Thanks to everyone at Sign Builder for highlighting our work in the March issue! While we’re handing out the kudos, our staff deserves a few. Everyone at Metro Sign & Awning had a part in the success of the signs and awnings featured in the article, and quite a few Metro folks helped SBI get the information necessary to complete the article. (Thank you.)
Quick, what was your favorite 2013 Super Bowl commercial? We’re asking because a 30-second spot in Super Bowl XLVII cost between $3.7– 4.0 million. So, one month after the Ravens shocked the 49ers, what comes to mind when you recall those much-ballyhooed commercials? We’ve talked about ROI– return on investment – before. If Super Bowl advertisers got their money’s worth, those commercials would have to be indelibly etched into your memory. Just remembering a commercial isn’t the point of advertising, though. So the next question is, did you buy something because of one of those commercials? A good sign, of course, makes a lasting impression for far less than a Super Bowl spot. When you consider the number of exposures
Signs can serve many purposes. Some give direction, others warn of potential dangers, but most let the world know you’re in business. In other words, they’re advertising, and I’m always surprised when our clients don’t consider them as such. Typically, a sign will be up for 5-10 years before the business owner wants to update it. (Of course I have to point out that our signs are built to last much longer!) Their longevity alone makes signs a unique form of advertising – one with excellent return on investment (ROI). Whether it’s illuminated or not, an exterior sign’s cost-per-impression compares very favorably to other forms of advertising. Think about newspaper, TV, radio, Yellow Pages, and online advertising. How many people
Servicing Signs for Black Friday Happy Holidays to our valued Team and clients – we’re incredibly thankful to all of you for your contribution! To our valued clients who provide an opportunity for us to service you and our team members who make it possible to provide exceptional service! It’s been a fantastic year of continued growth for Metro and we’re appreciative to all of you. With Black Friday approaching, we understand the importance of signage properly functioning during the extended shopping hours. We’re installing blade signs in Seattle and California for ALDO with the intent of improving visiblity for indoor mall traffic as well as outdoor down town shopping districts. We’ve serviced Regional Restaurant Signage for partners such as The
At Metro Sign and Awning, we recently upgraded our equipment in an effort to offer to our customers advanced ADA and Way Finding Signage. Many clients aren’t aware of various options available and that we can help them create a design to compliment their application as well as their budget if brought in during the development stages. We work with architects and developers related to various industries (Health Care, Hotel, Professional, Residential) while offering consultation on color, design, technique, application and budget of a complete sign package that includes both interior as well as exterior signage. Check out this useful post about the importance of wayfinding planning committees for hospitals by clicking here.
When Metro received a request at the end of the day on Wednesday from Winn Management; (a favored client) asking if we would respond to a last minute request to create a promotional sign for Cliftex Lofts – we said ‘no problem!’ Our team pulled together to digitally print, manufacture and deliver a sign to the site by Friday morning to be presented by Governor Deval. “Now that’s service!” was the response we received from our appreciative client.
Metro Sign & Awning uses the most energy efficient LED illumination in support of our channel letter systems. We support our product with an extensive warranty that provides additional cost savings in service costs that makes our product even more cost effective than our competitors.
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