Any business is inherently interested in knowing the return on investment (ROI) for the important actions it’s considering, because doing those calculations not only makes it easier to choose among different strategies, but also helps identify which of several possible actions should be prioritized and which ones are better delayed.
With signage, you can do two varieties of ROI calculations:
ROI in comparison with other advertising expenditures
Pure financial ROI in comparison with any type of expenditures
If you haven’t already, by the way, […]
How much do you really know about signs and signage?
Avid readers of this Metro Sign and Awning blog are probably near-experts in signs and signage, with a detailed understanding of signage technology and an encyclopedic knowledge of signage history. To see how much you know, here’s a quick quiz based on previous posts in this blog. How many answers can you get right?
All the answers should be known to you, provided you’ve been reading this blog:
The pylon sign is […]
In addition to working with individual businesses to handle their signage needs – inside and out – Metro Sign & Awning also offers Design/Build turnkey services for developers.
While we’ve done our share in North America (from Canada to Puerto Rico and all over the US) we’re very excited about some of the projects we’ve completed in Boston – including Waterside Place, North Point Residential, One North of Boston and The Victor.
Developers tell us they like working with Metro Sign […]
With a degree in Mechanical Engineering from Worcester Polytechnic Institute (WPI), Corey Fisher is a man who knows how to make things. He enjoys the challenges that come with the signage industry and takes pride in the products he helps create.
Corey first started with Metro Sign and Awning about 10 years ago as a technician, a role which soon developed into an estimating position. About a year later, an opportunity arose for Corey to join in partnership with the existing […]
It’s a little bit too technical for the kind of blog this is primarily intended to be, but for a long time we have wanted to write up something about the extensive efforts we make to keep ourselves qualified for work with General Contractors.
As you may know, GCs on major construction projects are subject to a wide range of standards and specifications that control not only how they operate, but how the subcontractors they hire (that would be us!) must […]
For Jamie Potvin, the process starts when information about a new project begins to trickle in through one of the sales team members. Over the next days and weeks, she steeps herself in the client’s history and strategy, various signage suggestions, client and team requests, and specific requirements, as well as any graphic elements such as client logos that are already available. She also likes to look at comparable signage of the same size and classifications that’s already “out there” […]
To most of us, beautiful designs just spring full blown from nowhere in particular. But in reality, the polished look of all the objects we see – complete with all the associations each one brings to mind and the various messages and feelings each one conveys – are the result of much hard work by a visually-gifted group of people who work as “designers”.
Metro Sign and Awning is well staffed with a group of designers who routinely make clients’ visions […]
Cabinet maker, sign maker, account manager. Mark Vella is a “hands-on” kind of guy who very much enjoys working with Metro Sign and Awning’s customers, finding out what each one needs in the way of signage, and helping to deliver it.
After a varied career first working with wood, then later with signage materials, Mark found his way to Metro Sign and learned his true calling: making contact and working with contractors, architects, building owners, and just about anyone who has […]
Anyone watching NECN, New England Cable News, on January 16, 2014, probably saw its featured story on the Boston metropolitan area’s future growth.
Specifically, the cable news channel covered a Metropolitan Area Planning Council (MAPC) report on demographic and economic trends, which calculates the need for some 435,000 new housing units – including affordable apartments, single family homes, condos, townhouses, and even something called “micro units” – by 2040 if our region is going to sustain the record of strong economic […]
Metro Sign and Awning recently added two new talented members to our Project Management Team: Adam Brodeur and Tom Rogers.
Adam comes to Metro with a strong background in the service industry, having previously supported a customer service team with great success. We like Adam’s unswerving attention to detail, along with his ability to ‘get the job done.’ With Adam on board, we further increase our confidence that our customers will receive the extremely high level of support we insist on […]