ARCHIVE: Category Archive for: Signage 101

Super Bowl Spots vs. Commercial Signs: The Winner is…

Quick, what was your favorite 2013 Super Bowl commercial? We’re asking because a 30-second spot in Super Bowl XLVII cost between $3.7– 4.0 million. So, one month after the Ravens shocked the 49ers, what comes to mind when you recall those much-ballyhooed commercials? We’ve talked about ROI– return on investment – before. If Super Bowl advertisers got their money’s worth, those commercials would have to be indelibly etched into your memory. Just remembering a commercial isn’t the point of advertising, though. So the next question is, did you buy something because of one of those commercials? A good sign, of course, makes a lasting impression for far less than a Super Bowl spot. When you consider the number of exposures

Introducing Fabricated Thoughts

Introducing Fabricated Thoughts It’s official: Metro Sign & Awning’s blog has a name! Thanks to all who participated. The contest drew about two dozen entries, so we gathered the crew and tossed around the options while tossing back some root beers and a few pounds of peanuts. (Hey, we don’t take big decisions like this lightly.) All of the names suggested had merit, and it wasn’t easy to narrow down the field. Ultimately, when the final vote was tallied, Fabricated Thoughts it was. The winning entry came from our own Ben Brierre. Thanks and congratulations, Ben! Did we mention that the winner gets to write a blog post every week from now on? No? Oh, well… we’ll talk later. Seriously,

Name This Blog Contest!

Name This Blog Contest! We need a name for the Metro Sign & Awning blog. Seems like a good excuse for a fun contest. <p”>Here are the rules: Metro employees, customers, readers, spouses, kids, heck – even your cat – can participate.  We’ve kicked around ideas like “Sign of the Times” (taken) “Sign Language”(cute, but also taken) and we haven’t found one we like yet. We’d like to name this blog so that it reflects the business-to-business nature of our industry, the hard work and dedication to excellent craftsmanship and customer service that Metro is known for, and we’d also like something cute and catchy that will scream “Read Me!” Mmm, yeah, that’s about all. Submit your suggestions using the

More Names for Name That Blog Contest

More Names for Name That Blog Contest Last week, we launched our Name that Blog Contest, and the suggestions are rolling in via email and on our Facebook and LinkedIn pages. Thanks to all who have put on their thinking caps and sent in some great names! We’re still accepting ideas through end of day tomorrow, so please keep ’em coming. Meanwhile, don’t worry, our usual helpful content will return soon. Until then, here are the entries we have so far: From Susan, on LinkedIn: Blogging Our Signs Out From Diane, on Facebook: Sign Me Up From Mike, via email: Metro’s Northern Lights “Signing On” “Sign Effects” “Sign Language” “And the sign says…” “I saw the sign…” “I need a sign…”

Signs and Advertising ROI

Signs can serve many purposes. Some give direction, others warn of potential dangers, but most let the world know you’re in business.  In other words, they’re advertising, and I’m always surprised when our clients don’t consider them as such. Typically, a sign will be up for 5-10 years before the business owner wants to update it. (Of course I have to point out that our signs are built to last much longer!) Their longevity alone makes signs a unique form of advertising – one with excellent return on investment (ROI). Whether it’s illuminated or not, an exterior sign’s cost-per-impression compares very favorably to other forms of advertising. Think about newspaper, TV, radio, Yellow Pages, and online advertising. How many people

Signage 101: Road Speeds and Sign Colors

Signs are important for your business, and Metro Sign and Awningwants to help you make the most beneficial, cost-effective decision possible.That’s why we’ve created our Signage 101 resource section on our updated website, where you will find information that will help you decide what type of sign is appropriate for your company. The Signage 101 section has information that many of you may find useful, including: How posted road speed affects signage visibility The most to least visible sign color combinations We continue to add to this section, so be sure to check periodically fornew information you can use. If you’d prefer to have Metro help you get started right away, please contact us.

Customer Spotlight: Motel 6 Partner Program in Action

Last winter the old Motel 6 / IHOP Tewksbury pylon sign came down in a bad storm. The damage was severe, and the sign needed to be replaced. The corporate office contacted Metro for a quick response to remove the massive wreckage and replace the sign. Meeting Permitting and Installation Challenges. The project presented several challenges beyond the need for quick action. The corporate office felt it was critical to replace the sign with a new one of the same size, given the visibility of the site to Interstate 495, yet the sign was old and did not conform to current zoning regulations. During the permitting process, Metro’s engineer reviewed the shop drawings and the site’s soil conditions and provided

Sustainable Signs and Their Broad Benefits: Green Signage Tips to Wow Your Clients, Part IV

One of the important things about business is calculating your return of investment (ROI) and when one thinks of ROI, sustainability often plays an important role. In June, we introduced our free white paper , 9 Green Signage Tips You Can Use to Wow your Clients, which highlights environmentally friendly practices you can consider when investing in a new sign and tips to help you use these practices to your business’ advantage.. You can download the version appropriate for you: Architects, General Contractors, Property Managers, and Everyone else. Now when you’re talking about signs, the environmental impact of a sign, manufacturing, maintenance and life cycle issues are as important as energy consumption. Some questions to keep in mind would include: How often will light bulbs be replaced? Will

Share Green Benefits and Attract More Business: Green Signage Tips to Wow Your Clients, Part III

Share Green Benefits and Attract More Business: Green Signage Tips to Wow Your Clients, Part III When it comes to business, one thing to note is that an increasing amount of consumers are being considered “green consumers.” What this means for business owners is to try and implement eco-friendly methods and materials into their business and most importantly convey this message to the potential consumers. In June, we introduced our free white paper , 9 Green Signage Tips You Can Use to Wow your Clients, which highlights environmentally friendly practices you can consider when investing in a new sign and tips to help you use these practices to your business’ advantage.. You can download the version appropriate for you: Architects, General Contractors,

QR Codes: Giving “Life” to Signs

Directory signs can: * link to directions & maps * offer added value for tenants to provide their address, hours, contact information. Metro Sign & Awning can help your business bridge the real and digital worlds. Want to learn more about how QR Codes might help you? Contact us by scanning the QR code above, clicking here, or calling 978-851-2424 and asking for Tom.

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