ARCHIVE: Category Archive for: Signage 101

Finding Your Way with the Signage Experts: Outdoor Wayfinding Projects

Wayfinding signage projects are fun because they are unique – the wayfinding signs we create are not necessarily outdoor advertising, and not necessarily outdoors at all. Interior wayfinding projects really deserve their own space, though. We’ll write about those another time; for now, we’ll focus on outdoor wayfinding projects. Like other types of signage, wayfinding signs can be illuminated or not, feature dimensional letters, and a wide vdesariety of colors, styles, and materials. What’s most unusual about wayfinding signage is its purpose: its goal of wayfinding is to provide information – directions, really – more so than than advertising. Of course, every wayfinding sign represents a chance – and a couple of square feet of space, at least – that

Don’t Gamble, Just Win with Your Signage

Several Metro employees were at Twin River Casino in Rhode Island last week, but they weren’t rolling dice or playing slots (at least, that’s not why they went). They attended the New England Sign Expo as Metro representatives, sharing experiences, tips, and trends with hundreds of other signage professionals. Signage Professionals: Sharing Knowledge, Signage Expertise Our employees returned with quite a haul of new knowledge, which they’re sharing with everyone here. Hosted annually by the Northeast States Sign Association (NSSA), the Sign Expo offers educational demonstrations and seminars (in addition to some fun social activities!) and this year, much of the focus was on LED and digital signage. Green Signage Scores (Another) One for the Planet Of course, we’ve worked

53 State Street, Part 2: Sign Up! (Installation)

Metro Sign & Awning was pleased to partner with Lincoln Property Company, Shawmut Construction, and CBT Architects on the stately revitalization project at 53 State Street in Boston. The first part of the story can be found in a previous post.    The Right Signs, Right on Time – 53 State Street, Part 2 The exterior signage installation at 53 State Street was involved, as the wiring of each letter had to be inserted through the panels, and our installers couldn’t be sure what was behind the panels until they started the job. Section details of drawings provided don’t always match “in field” conditions. (Otherwise known as life in the real world!) Our partners know they can rely on us, whatever

Variety, Experience Give Metro an Edge (3 downloads)

At Metro, we consider ourselves lucky to work on a wide variety of different projects. We take pride in selecting the right materials to craft the signs our clients want, need, and have envisioned. Whether the client is a design/build firm, a general contractor, or an individual business owner, whether it’s interior or exterior signage, whether the job site is around the corner or three states away, we truly enjoy the variety we have in our work. While reviewing some of our products and looking through our portfolio offers an overview of what Metro Sign & Awning does, these three downloads provide a little more insight into some of the work that goes on here. Residential Building Signs: Exterior &

Interview with a Vehicle Wrap

You’ve seen vehicle wraps on the street, in your parking lot, and all over. They’re hot, and they’re busy, appearing everywhere, generating new business as they go. But what do you know about vehicle wraps? We cornered one to see what it could tell us. Q&A with a Vehicle Wrap Metro Sign & Awning: So, what do you do all day? Vehicle Wrap: You’re kidding, right? I hang out where you hang out. I can be seen anywhere, and everywhere, I go. I’m outdoor advertising in motion! [looks left, then right] Between you and me, billboards are extremely jealous. MSA: What are you made of? VW: Sugar and spice and everything nice. The Right Stuff. [laughs] Seriously, you don’t want

6 Things I Know About Basketball and the Sign Business part I

6 Things I Know About Basketball and the Sign Business part I It’s March Madness. I absolutely love it. This tournament is one of the more exciting events to tune into each year. There’s something great about the small school underdog having a shot to play the goliaths of the NCAA. Not surprisingly, Hoosiers remains one of my favorite movies. As I prepared my bracket I started thinking about the similarities between coaching and being an owner of Metro Sign. It may sound odd, but those are two things I spend a lot of time thinking about. For the past nine years I have been coaching my daughters’ basketball and soccer teams as well as working in the sign industry.

How Our Clients Say it with Signs

We’ve been busy updating our portfolio! Not only have we added many signs for Boston restaurants, businesses, and residential developments that we’ve fabricated and installed (plus photos of signs we’ve installed in other cities, states, and even countries) – we’ve also made the portfolio easier to search, by adding navigational tools to help you find signs by industry and different types of signs. So, if you’re looking for a blade sign, a pylon, or a monument sign, or want to see images of channel letter sign designs, vinyl graphics, dimensional letters, awnings, carved signs… well, you know where to look: right here! Thanks for allowing us a little self-indulgence. We take great pride in making our clients look good, so

All Signs Say “Home:” Overcoming Technical Challenges in Residential Design

Bridgewater-based Callahan Construction Management came to us with a challenge: Actually, several hundred of them – of varying sizes.   Maxwell’s Green, an exciting “lifestyle amenity center,” needed interior and exterior signage to suit its style and budget – all designed and fabricated according to architectural specifications, installed in time to appeal to prospective tenants, and beautiful and sturdy enough to look good while performing well in the bustling apartment complex.   Rustic Style, Seamless Appearance   The first big challenge was Maxwell’s Green exterior sign:  a 24-foot-long, curved metal sign, with watercut letters and backlit with LED illumination. Because the architectural drawings called for a rusted, industrial aesthetic, Metro Sign & Awning designers knew Cor-Ten steel would be an

Super Bowl Spots vs. Commercial Signs: The Winner is…

Quick, what was your favorite 2013 Super Bowl commercial? We’re asking because a 30-second spot in Super Bowl XLVII cost between $3.7– 4.0 million. So, one month after the Ravens shocked the 49ers, what comes to mind when you recall those much-ballyhooed commercials? We’ve talked about ROI– return on investment – before. If Super Bowl advertisers got their money’s worth, those commercials would have to be indelibly etched into your memory. Just remembering a commercial isn’t the point of advertising, though. So the next question is, did you buy something because of one of those commercials? A good sign, of course, makes a lasting impression for far less than a Super Bowl spot. When you consider the number of exposures

Introducing Fabricated Thoughts

Introducing Fabricated Thoughts It’s official: Metro Sign & Awning’s blog has a name! Thanks to all who participated. The contest drew about two dozen entries, so we gathered the crew and tossed around the options while tossing back some root beers and a few pounds of peanuts. (Hey, we don’t take big decisions like this lightly.) All of the names suggested had merit, and it wasn’t easy to narrow down the field. Ultimately, when the final vote was tallied, Fabricated Thoughts it was. The winning entry came from our own Ben Brierre. Thanks and congratulations, Ben! Did we mention that the winner gets to write a blog post every week from now on? No? Oh, well… we’ll talk later. Seriously,

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