ARCHIVE: Category Archive for: Others

Signage Scam Stresses Small Business Owner

Signage Scam Stresses Small Business Owner If you can’t trust your sign-maker, who can you trust? That’s what Shay Kindle, owner of a do-it-yourself workshop in Lubbock, TX, is wondering after a run-in with a sales rep who scammed her, big time, on what should have been a simple, affordable, and effective signage project. In May, 2013, Shay found herself targeted by local representatives of Signtronix, a national company. The smooth-talking sales rep proposed to fabricate and install an electronic sign to promote her business, Pinspired, which is conveniently located on a high-traffic corner lot. Intrigued, Ms. Kindle listened carefully while the shady operator waxed poetic about how Signtronix wanted her business so bad it would discount the cost of

Insights to Wayfinding Signs for Bourne National Cemetery

For most people visiting a national cemetery – understandably coping with a powerful mixture of pride, grief and distress – it can be difficult to keep your wits about you. Learn how we pulled out all the stops for this project in terms of design, placement, visibility, clarity, and durability to guide veterans’ loved ones to their destinations.

Wayfinding Signs Key Part of National Cemetery Expansion Project

Metro Sign and Awning is immensely proud and honored that we were selected to partner with general contractor Spanish Springs Construction to provide all the wayfinding signs at the completely refurbished Bourne National Cemetery on Cape Cod. Bourne National Cemetery is one of only 122 official interment sites for our nation’s brave veterans. For most people visiting a national cemetery – understandably coping with a powerful mixture of pride, grief and distress – it can be difficult to keep your wits about you. That’s why the wayfinding signs must be extremely clear, concise, unmistakable, and – when they’re subject to the harsh weather that is so typical in New England – durable. Accordingly, we pulled out all the stops for

That’s a Refreshing Sign! New Balance Leaves Footprint on Parks

That’s a Refreshing Sign! New Balance Leaves Footprint on Parks Now we can say we left our footprint along the Charles River! Well, not our footprint, exactly – it’s actually the mark of Brighton’s favorite shoe manufacturer. We were absolutely tickled when New Balance asked us to create a few “footprints” for some of the water fountains they’ve provided to various Massachusetts Department of Conservation and Recreation park sites. While New Balance wasn’t angling for extra outdoor advertising when the company donated the fountains, it was important that the signs look good and hold up extremely well in the environment. Even though the footprints weren’t designed to advertise the company, they had to represent the company and its brand in the

Forum Restaurant Reopens with a New Sign, New Look, New Menu

Yay! Today’s the day Forum Restaurant reopens! The popular bar and restaurant at 755 Boylston Street in downtown Boston celebrates with a new new menu and a new look. Remodeling and restoration over the summer gave all of Boston a visual reminder that “we are still here, still strong, and still standing.” Now, it’s time to celebrate  – the restaurant’s reopening is a point of pride for everyone in Boston. We were delighted to work on the restaurant’s new sign this summer. Two of our installers enjoyed a little “brush with fame” when a local news crew caught them in the act. Look quick! Brad Quinlan and Mark DeFelice appear about 40 seconds into the video. In addition to a

Metro Sign & Awning Awarded Design Contract for Auburn Mall Signage

We are excited to announce that Simon Properties has awarded Metro Sign & Awning the design/build contract for all new signage at Auburn Mall in Auburn, Massachusetts! From pylon signs to main entrance identification… Our creative team is already thinking about the best way to guide visitors from the surrounding streets and thoroughfares into and around the parking lot, and all over the mall. The package includes parking lot directional signage and traffic guidance, the mall’s main entrance identification signage – also known as the ‘big’ pylon signs – and exterior wayfinding. We can’t wait to get started – and what a coincidence, it’s back-to-school shopping time! … to interior wayfinding and branding. Metro will also handle interior wayfinding and

Attention Shoppers: New Sign Designs Coming Soon

We are excited to announce that Simon Properties awarded Metro Sign & Awning the Design/Build contract for all new signage at Auburn Mall in Auburn, Massachusetts. From Pylon Signs to Main Entrance Identification … Our creative team is already thinking about the best way to guide visitors from the surrounding streets and thoroughfares, into and around the parking lot, and all over the mall.  The package includes parking lot directional signage and traffic guidance, the mall’s main entrance identification signage – also known as the “big” pylon signs and exterior wayfinding. We can’t wait to get started… and what a coincidence, it’s back to school shopping time. … to Interior Wayfinding and Branding Metro will also handle interior wayfinding and

Summer: A Great Time to Maximize Your Outdoor Advertising Investments

Wow, summer is flying by. We’re gearing up for some fun school projects (more on that later), just wrapped up a couple of wayfinding projects, and are doing more conceptual design work for some of our valued partners. We know you’re busy too, but we remind you that summer and fall are the best times to schedule routine maintenance or to have us out to inspect your exterior signage and discuss any updates you might want to make before the back-to-school and holiday seasons arrive. (Did you have storm damage that should be addressed?) Call us at (978) 851-2424 to maximize your sign investment and ensure your signage is safe, secure, and in good working order. >Beep beep< Oh, and

Signs That It’s a Great Country: Happy Independence Day!

While Metro Sign & Awning is happy to call Boston home, we get excited when we’re fabricating signage for a West Coast architectural firm or designing custom signs for businesses based in Texas, or Tennessee. We’re just as proud to say we’re installing pylon signs in South Carolina as we are showing off photos of a giant banner in Chicago (or even a local sports team). What’s our point? As the Fourth of July approaches, we remember that no matter where we go in this land, there are always signs reminding us that we’re ever so grateful to be here. Happy Birthday, U.S.A.!

Finding Your Way with the Signage Experts: Outdoor Wayfinding Projects

Wayfinding signage projects are fun because they are unique – the wayfinding signs we create are not necessarily outdoor advertising, and not necessarily outdoors at all. Interior wayfinding projects really deserve their own space, though. We’ll write about those another time; for now, we’ll focus on outdoor wayfinding projects. Like other types of signage, wayfinding signs can be illuminated or not, feature dimensional letters, and a wide vdesariety of colors, styles, and materials. What’s most unusual about wayfinding signage is its purpose: its goal of wayfinding is to provide information – directions, really – more so than than advertising. Of course, every wayfinding sign represents a chance – and a couple of square feet of space, at least – that

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