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Category Archive for: Architectural Signage

Inside Metro Sign

One of the easiest ways to get recognition is to put up a sign. We’ve all seen those iconic signs that garner instant attention: The Citgo Sign in Kenmore Square, Cask ‘n Flagon next to Fenway, McDonalds’ golden arches. Target’s bullseye. A quick glance at these signs tells us immediately what store we’ve found. But these globally recognized icons—like any sign, really—needed serious planning and strategy to work effectively.  Most people—even smart businesses who hire a company like Metro—don’t realize all the steps involved with designing, building, and installing signage. Adding signs requires more than simply hanging a sign on an interior wall or erecting a sign on a pole outside. Developing a signage strategy, from conceptualization through installation, often

Restaurant Signage Enhances Dining and Profits

With warmer weather upon us, vaccination rates increasing, and restrictions lifting, people have been venturing out to visit their favorite restaurants in person. The pandemic hit the restaurant industry very hard — and while it’ll take time for the industry to recover from its 2020 losses, owners can take heart based on the results of a recent June survey conducted by Morning Consult: 70% feel safe eating at a restaurant, a 3% increase from the end of May 67% feel safe dining indoors 76% feel safe dining outside 59% indicated they’ll feel comfortable dining out by July Consumer excitement about eating out continues to grow and friends and family who’ve not seen each other in person for months look forward to connecting

Signage for Financial Institutions

Banks, credit unions, and other financial institutions reap many benefits from effective signage. Well-designed and placed signs can: Grow outreach Promote financial products, services, and branch events Share news and other updates with customers and employees Improve customer experiences Enhance inside and outside wayfinding Visual elements echoed in each branch create a cohesive journey for customers. From bold, eye-catching monument, blade, and pylon signs to window graphics, posters, and electronic signs, we’ve got you covered. Invest in Your Brand Our Metro teams help you communicate brand messages through different graphic opportunities — wall graphics, channel letter sets, monument signs — to communicate stability, reliability, and great service. Wrentham Cooperative Bank When Wrentham Cooperative Bank rebranded, Metro teamed up with NES Group

Hanging Signs Isn’t Always a Straightforward Task

You’d think a parking garage would be a fairly cut and dry project, with color-coded signs for each level, arrows to direct traffic flow, ADA signage, elevator occupancy signs, and indications pointing out stairwells, right? Well, like the posted 5 mph speed limit, not so fast. A lot more planning and coordination goes into designing, manufacturing, and installing signs for a parking deck than it first appears. Metro began work on the Hamilton Canal Innovation District Parking Structure in collaboration with general contractor Shawmut Design and Construction of Boston, MA. In addition to providing signage for the brand new parking structure, future plans for this project include creating and installing signs for the office building yet to come. Collaboration and

Behind the Scenes at the Majestic 7 Cinema

Lights! Camera! Action! In 2019, the family-owned and operated Majestic Cinemas began a major build-out at the Arsenal Yards shopping center. It included an exciting signage package to draw the attention of prospective visitors to the new movie theater. The signs complement this eclectic collection of retail, restaurant, and entertainment spaces in Watertown, MA’s historic Arsenal Yards. Metro incorporated color-changing LEDs into the canopy and blade signs. This approach allows the theater to adjust the colors to highlight seasons, events, holidays, and featured new releases. Edits on the Cutting Room Floor The space that houses the theater was once an old tank armory and factory. Boylston Properties and The Wilder Companies collaborated to convert this old brick building into an upscale

A Solar Solution for Manzo Freeman

In early spring of 2020, Manzo Freeman Development (MFD) — a privately-owned commercial real estate firm — reached out to Metro Sign and Awning with an idea for a new signage project.  Metro had previously designed and installed a curved canopy for The Landing at Hudson Mills. Pleased with that design, creativity, and quality fabrication of the canopy at the Hudson Mills’ entrance, MFD had a new project in mind: a free-standing sign at the parking lot entrance. A Cost-Effective Solar Solution MFD wanted its new sign to reflect the company’s updated branding. The project, however, faced a pretty significant challenge: powering the LED lights in the new parking lot sign. This sign stood quite a distance from the Hudson Mills

A New Look for Worcester Cultural Coalition’s JMAC Popup and BrickBox Theater

Worcester’s Cultural Coalition Popup’s mission is simple: to support active creative engagement and foster a strong cultural identity for Greater Worcester. The Jean McDonough Arts Center offers space for local and visiting artists, organizations, and creatives to produce art shows, open mics, classes, and much more.  In 2019, philanthropist Jean McDonough donated $2 million to support the completion of the BrickBox Theater, one of the Worcester Cultural Coalition programs. To honor her gift, the Coalition teamed with a local graphic designer, Travis Duda of Hunchback Graphics, to create a new logo. Incorporating the colors of the “Worcester Cube,” the JMAC sign embraces bright neon and pop art aesthetics to welcome everyone who visits the permanent popup, part of a public-private

No Signage Project Too Big at Suffolk University – Higher Education Series Post 3

Suffolk University might also share UMass Boston’s philosophy: Go big, or go home. Although Suffolk wasn’t working on a Renovations to Existing Academic Buildings (REAB) project when they called Metro Sign, they did have an unusual project in mind. Among its requirements for new architectural signage, the university wanted to add a 21 panel, 20-foot high wall mural. This high-pressure laminate (HDP) exterior wall mural required considerable engineering expertise and clear communication and coordination to ensure the seal on the curtain wall and panels would fit into the Z-Clip system. Have you ever arrived at a new location and you’re not quite sure where to go? Or you look at the map — often a freestanding sign — and it

Six String Grill & Stage

Metro Sign & Awning

The Briar Group, one of our long-term customers, was looking to open a new restaurant and bar featuring live music at Patriot’s Place in Foxborough, Massachusetts.  We were thrilled to be called on for this challenging new venture, Six String Grill & Stage. They requested production, design and installation services from us based on conceptual layouts. One wrinkle was that the original as-built building drawings were no longer available. However, we were able to collaborate with several of the original stakeholders to fully grasp the desired look and design specs. With a few engineering challenges and a short lead time, this ended up being an exciting project we won’t soon forget. Creating the “Wow” Factor The Briar Group’s design firm,

Deerfield Academy Athletics Complex Sports A New Look

Metro Sign and Awning

The competition was stiff, but Metro Sign & Awning won the job. The challenge was to design and engineer a very high-end architectural sign package for the new $68 million, state-of-the-art athletics complex at Deerfield Academy in northwestern Massachusetts. Partnering with project development giant Skanska USA-New England, our team embarked on a major upgrade to the existing facility situated on the bucolic campus. A new, three-story facility was to be added to an existing building to provide 130,000 square feet of additional space. The centerpiece of the plan was a new 20,000-square-foot structure where every sport could be played including football, field hockey, soccer, lacrosse, volleyball, baseball and softball. The building would also have a jogging track, batting cages, exercise/yoga

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