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Category Archive for: Architectural Signage

Deerfield Academy Athletics Complex Sports A New Look

Metro Sign and Awning

The competition was stiff, but Metro Sign & Awning won the job. The challenge was to design and engineer a very high-end architectural sign package for the new $68 million, state-of-the-art athletics complex at Deerfield Academy in northwestern Massachusetts.

Partnering with project development giant Skanska USA-New England, our team embarked on a major upgrade to the existing facility situated on the bucolic campus. A new, three-story facility was to be added to an existing building to provide 130,000 square feet […]

Signs and the Downtown Experience

Signs and the Downtown Experience

Throughout cities and downtowns, signs play a vital role in how residents and visitors interact with the space around them. Whether it’s a directional wayfinding sign, a storefront, or a sign identifying a building, signs contribute greatly to the downtown experience, playing an important role in the brand identity of cities, retailers, and institutions. Because of this the quality of signage has greatly improved over the last decade including design innovations (many […]

How Signage Can Transform Schools and Education

Boston Metro Sign & Awning

When it comes to education, signage has the power to transform not only a school building, but a student’s educational experience. Like most signage trends, signage in academic settings has seen a shift in terms of materials used, manufacturing techniques, and ideas of how school signage should function. At Metro Sign and Awning, we use the latest technology and educational trends to create functional and beautiful signs that improve the educational experience for both students and faculty.

Electronic Messaging Systems (EMCs)

The majority of […]

How Real Signage Plays into a Virtual World

Earlier this year, a report by the Outdoor Advertising Association of America showed that outdoor advertising not only remains tops in terms of cost-effectiveness, it continues to be one of the strongest drivers of online searches. 

How Outdoor Advertising Fuels Online Searches

According to the report, outdoor advertising was as successful in spurring Facebook activity as were TV ads, and results were similar for driving traffic to Twitter and Instagram.

If it sounds surprising at first, when considering your routine behavior it’s easy to […]

West of Chestnut Project a Marvel, Inside and Out

All of us here at Metro Sign & Awning send a hearty “Congratulations!” to the team at Dellbrook and everyone involved in the West of Chestnut development in Quincy. We were excited and honored to be involved very early (probably before the earliest point in this time-lapse video!)

interior signage evacuation map Metro design Boston

While the video shows the dramatic transformation, you don’t see all the behind-the-scenes planning and design decisions that go into creating interior signage that complements a beautiful interior while serving an […]

Designing Innovative Signage for The Center at Innovation Drive

Early in 2015, Metro Sign & Awning began designing a freestanding (pylon) sign for a corporate environment that would re-imagine Tewksbury’s workspaces. The corporate campus needed a sign that said more than “we’re here.” It needed to say, “we’re here, we’re corporate, we’re cool, and we’re different.”

Enter Metro’s innovative design team. 

Exterior Signage To Transform a Corporate Entrance

The birthplace and original headquarters of Wang Computers, today The Center at Innovation Drive hosts entrepreneurs as well as companies like Corning Life Sciences. The mixed-use development includes office, R&D and laboratory space in addition to warehousing, and lifestyle amenities such […]

Signs of Good Things To Come: In Brockton

Brockton Enterprise Center: A Plan Comes Together

Creating a mixed-use development with residential units, interconnected streets, and dozens of retail businesses requires tremendous cooperation among city agencies, business owners, and developers. It also requires many different types of interior and exterior signage, all of which must work together to serve the development’s many users.

Metro Sign & Awning began working with property owners at Trinity Financial to begin creating signage for the $100 million Enterprise Center project more than a year before […]

Hidden Messages In Signage

Most communication is simple, with a single layer of meaning. But once you get into the world of graphics – where the best signage lives and thrives – you begin to find opportunities to communicate more than one message at a time. Here are a few examples of public, possibly familiar graphics that exemplify the potential for signage to be a powerful tool of communication.
Wendy’s has a new logo, but it contains a hidden message that’s very old. Can you […]

Building Brand Identity: PeopleFluent Exterior Signage

PeopleFluent, the leading total workforce Human Capital Management technology company, was founded in 1997. Approaching its 20th “birthday,” it was time for the company to see that its signage was in line with its image and properly conveyed its corporate identity. 

PeopleFluent selected Metro Sign & Awning to design and manufacture signs for its Waltham, MA headquarters building.

Channel letters and a bright (yet energy efficient) design combined to provide the bold, clean look and smart image PeopleFluent is recognized for.

Eighty percent of the Fortune 100 relies […]

How Cities Develop Signage Plans

Business signage plays an important role in the life of any city, not only because it supports commerce and the livelihood of individual businesses, but also because the overall appearance of a city’s signage helps communicate and even define its character. Think about the differences in signage between Boston and Las Vegas, for example, and what that signage says about each of those cities.

Generally, governments do not heavily regulate the content of any signs (although the Americans with Disabilities Act […]

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