Quality signage is an easy and effective way to drive foot traffic and communicate with your customers when designing your store. However, if done incorrectly, signage can cause overstimulation and even confusion. Signage at your place of business is just as important as your website design and shouldn’t be an afterthought.
Browning says one of the most compelling aspects of the project was recognizing that the previous concourse was adding stress to users’ experiences. “We definitely improved the intuitiveness and added a calming sense,” he says. Furthermore, he says the project’s architectural language will be used when the main concourse is extended to connect to the new critical care building. In fact, designers have already started developing the addition’s wayfinding cues, starting with its animal character: a giraffe.
If you ask any member of our team about the most exciting part of our work, you’ll likely get the same answer: Every project is unique. There’s never a cookie-cutter solution—and that’s where we get our inspiration. Recently, the design team at the real estate development company Related Beal approached us with one such challenge. In this case, the city of Boston had asked the luxury rental company to place wayfinding signs in strategic locations on Boston’s waterfront. The signs needed to help pedestrians navigate the bustling waterfront where the company’s Lovejoy Wharf property is located while complying with city, district, and environmental codes. Mapping Walking Traffic The first challenge was to identify the most elegant positioning for the signs
ote>Wayfinding design is often taken for granted. Yet, by creating innovative signage, today’s brands can do more than help visitors navigate environments.
Wayfinding redesign projects benefit from designated leaders, established standards, and experience-based user feedback on proposed solutions. A building’s redesign can be a cornerstone of wayfinding. Design elements that facilitate wayfinding can include lighting, color, functional pathways, and even acoustics. By considering the building and its users together, a wayfinding redesign can be intuitive and effective.
aby Boomers age, the need for facilities catering to them increases. Whether they are in good health or whether they require a certain degree of care, homes for the elderly are increasing in need and in popularity. A critical, yet often overlooked element in designing facilities for those afflicted is the signage and wayfinding in the facility.
Interior signage plays a key role in providing functional and branded designs to your building. Whether they are there to provide navigation, safety or just to show your brand’s personality, they are an important element for your business. Signs that are mandatory can be compliant, while also showcasing your branding design elements. It is best practice for interior signage to be consistent with the rest of the built environment. At Metro Sign & Awning, we know how to develop the right interior signage with the highest quality materials that will perform well and last long all while respecting your time frame and budget. Branding Almost 86% of consumers believe that signs convey the personality or character of a business. Generally,
It is always exciting to work on and around Boston’s infrastructure, so when the opportunity to partner with Skansa Group for the installation of wayfinding and ADA signs came about for the South Boston Waterfront Transportation Center, we grabbed it with both hands. Considering our experience in signage projects in urban centers (see Signs and the Downtown Experience) as well as our expertise in fabrication, installation, service and repair of signs, we were a natural choice for Skansa and the union’s installation team. Staying true to our reputation, we provided the best possible service and supervision to ensure the successful completion of the project that added more than 600 wayfinding and ADA signs to the South Boston Waterfront. Following is
Signs and the Downtown Experience Throughout cities and downtowns, signs play a vital role in how residents and visitors interact with the space around them. Whether it’s a directional wayfinding sign, a storefront, or a sign identifying a building, signs contribute greatly to the downtown experience, playing an important role in the brand identity of cities, retailers, and institutions. Because of this the quality of signage has greatly improved over the last decade including design innovations (many intended to improve pedestrian safety). quality materials, and architectural integrations into buildings and landscapes. At Metro Sign and Awning, we design signage to create a unified, practical, and aesthetically pleasing downtown experience. Keep reading to learn more about how signs create a community
City revitalization, specifically in downtown and urban areas, has an affect on the economic growth of a city, its tourism, and its community. Signage plays a major role in helping cities revitalize their downtown areas and helps capitalize on those things that make a city, even a region – authentic and unique. Signage for revitalization and redevelopment, therefore, is ideally incorporated early in the planning process. Preservation and Rehabilitation Preserving and rehabilitating a city’s history and identity is a major part of revitalizing and redeveloping its urban areas. Both preservation and rehabilitation of municipal buildings, historical sites, and retailers can help a downtown recapture and celebrate its unique past. Improving the facade of storefronts through quality rehabilitation of the city’s