More Signage at Indy

New signage at the Speedway will sing the praises of time-honored motor sport sponsors like Sunoco and Allison Transmission, along with relative newcomers like Angie’s List.

In choosing this course of action, Indianapolis Motor Speedway is merely yielding to the tide of corporate sponsorships and related advertising which has inundated big-time sporting events in recent years. But in granting rights to install all this new signage, the Speedway is bringing a longstanding tradition to a screeching halt and abandoning its membership in a shrinking group of famous holdouts on corporate signage.