New signage at the Speedway will sing the praises of time-honored motor sport sponsors like Sunoco and Allison Transmission, along with relative newcomers like Angie’s List.
In choosing this course of action, Indianapolis Motor Speedway is merely yielding to the tide of corporate sponsorships and related advertising which has inundated big-time sporting events in recent years. But in granting rights to install all this new signage, the Speedway is bringing a longstanding tradition to a screeching halt and abandoning its membership in a shrinking group of famous holdouts on corporate signage.
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Old traditions die hard, so it’s particularly significant that the Indianapolis Motor Speedway is busy installing a slew of new signage for the 99th running of the Indy 500 later this month. While historic preservation has been scrupulously observed, new signage will soon grace the old track’s walls, its grandstands, the aptly named “Gasoline Alley,” and even the track’s control tower, lovingly called the “pagoda.”