When mapping out how wayfinding should be incorporated into digital signage on campus, ease of use for students and visitors should be the top concern. “The more information that can be presented visually, rather than textually, the more easily information can be digested in terms of wayfinding,” says Lyle Bunn, a digital signage expert based outside Toronto.
Several out of home media operators have recently developed and announced the launch of new products that, coupled with data and analytics platforms, will provide information that extends far beyond a simple measurement of how many people are seeing their billboards and screens.
There’s a door on the 10th floor of the Vox Media office I hate so much. I can never remember which way it opens, and I get it wrong every single time. You probably know one of these terror doors…
Awnings and canopies add color and architectural interest to storefronts and entrances.
They can also boost your advertising reach, working 24/7 for your business. High-quality awning fabrics can be customized with your logo, illuminated, and designed to expand and enhance your business entrance.
