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Category Archive for: Branding

Benefits of Interior Signage for Your Business

Interior signage plays a key role in providing functional and branded designs to your building. Whether they are there to provide navigation, safety or just to show your brand’s personality, they are an important element for your business. Signs that are mandatory can be compliant, while also showcasing your branding design elements. It is best practice for interior signage to be consistent with the rest of the built environment. At Metro Sign & Awning, we know how to develop the […]

Enhancing Branding and Wayfinding at Fitchburg State University

We’ve enjoyed working with Fitchburg State University (FSU) for several years, and we sincerely appreciate the ongoing relationship we have with university officials and staff. From a clean, easy-to-read design to ensuring the perfect color match for that famous Fitchburg green to producing signs and finishes that are as durable as can be for the many outdoor wayfinding signs, virtually every member of our team has played a part in improving campus signage.

Multi-tasking Wayfinding Signage

Like all signage projects, wayfinding is […]

How Signs Stay True to Brand and Meet Design Requirements

Can you see me now? Verizon Wireless, and many of its authorized dealers, depend on Metro Sign & Awning to see that their signage represents the company well on many sites.

For some time now, Metro Sign & Awning has been an Authorized sign manufacturer for Verizon Wireless. And while the company has a comprehensive, 200-plus-page book of branding standards, there’s a surprisingly large “gray area” and much needed flexibility built into the process of design review.

Accurate Information is Key to […]

Fresh Campus Signs Welcome Students Back to School

Campus “Freshened Up” with New Wayfinding and Identification Signs

Color matching is important, and trickier than it sounds. (Ask any parent of a fashion-conscious student who has recently been back-to-school shopping.) At Metro Sign and Awning, our back-to-school preparations were not about fashion, but about helping students find their way around campus. A shade off here or there may not matter to some, but when it comes to the consistency for an established brand it is critical.

As at most universities in New […]

Small Details Key to Big Brand Signage Surveys, Installs

Metro’s Keene, NH crew has been busy with installations for national brands this summer. Find out what it takes to handle the big names in signs.

 

 

 

Big brands often require big, high visibility signage – and Metro Sign & Awning has the experience and equipment to handle the job. But even before the installation can begin, detailed survey work needs to be done – and the permitting process can be lengthy.

 

Here are four keys to Metro’s reliable handling of the big […]

Boston YOTEL Opens with Smart Spaces in Seaport District

We’re very excited about YOTEL Boston’s Grand Opening! The forward-thinking micro hotel offers a “smart, flexible space that suites individual needs.” It’s a business model we love: providing smart and flexible designs that are tailored to meet individual needs is what we strive to do every day.

Signage must meet the needs of a business, while being flexible and innovative in order to shine and celebrate the uniqueness of each commercial enterprise.

Members of the Metro Sign & Awning team have been […]

The Infinite Possibilities of Vinyl Graphics

New owner of full-service salon sees vibrant results with new logo, new sign

When Infinity Hair, a full-service salon and barbershop, was purchased, the new owner needed a new logo and sign. Metro Sign and Awning helped create a bold new look for the business.

The owner had several ideas. Metro’s Keene designer took those ideas and developed several concepts as a guide to steer the general direction of the sign.

“Once we had picked a basic concept, (designer Kris Arnold) dove in […]

Overcoming Signage Restrictions with Creativity and Style

Glass House in Cambridge was working with a visibility issue with respect to its new Kendall Square location. Since the business is set back from the main road, it is not easily seen by prospective diners. The restaurant’s owner and design firm (Hacin + Associates) had some great ideas for encouraging traffic, and they weren’t about to put mediocre signage on the menu. Shortly after calling Metro Sign & Awning, our creative designers and fabricators were able to turn those great sign […]

Now Showing: Signs that Showcase Your Brand

National Amusements is committed to providing the ultimate entertainment experience in theatres around the world under its four cinemas brands – and that ultimate experience includes modern, exciting signage. Metro has worked with National Amusements to rebrand inside and out.

Interior Signage conveys branding for Showcase Cinema

Ensuring the brand identity is consistently carried through all interior and exterior signage is important – and making sure the signage is bold, beautiful and attention-grabbing is just as critical to the theaters and property […]

Showcase XPLUS Theaters – Advanced Technology and a New Look

National Amusements’ Showcase Cinema XPlus theaters are large format auditoriums featuring Dolby Atmos™ sound and today’s most advanced digital projection and screen technology. All the advanced technology deserved a new look, and Metro Sign and Awning created the interior signage to ensure the brand portrayed the just-right image. Just in time for the Thanksgiving weekend, we completed installations in Farmingdale, NY, Island 16, Holtsville, NY (with our New York partner, Vallesigns), and Lowell, MA theaters. Some of our work included new lobby illuminated identification signage, […]

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