Custom Signage Supports Corporate Identity: The Difficulties and Pleasures of Working in Wood When long-time client Pinkergreen, a well-regarded architectural firm, called to say they were designing an office for a CEO who wanted a piece of reclaimed wood as the basis of his Main Reception Corporate Identify Sign, we accepted the challenge with gusto. Starting with the cherry finish planned for their office space, we worked through our normal channels on sourcing some attractive reclaimed wood to match. Our client wanted the wood to be in one solid piece, rather than having it glued or notched,as it would be if we made it up from smaller pieces. What made the challenge even more difficult was the desire to have
That big sign outside your door – it’s more than just a nameplate for your business. It’s even more than a landmark for local citizens giving directions, or an iconic image of your business. It’s an investment – pure and simple. And like all investments, it produces a return … a return that smart business owners and managers naturally want to be able to quantify. Until now, however, calculating the return on signage investments was rarely attempted, and difficult to complete. That’s no longer true. As of right now, calculating the return on your signage investment has become a piece of cake. That’s because we’ve built and made publicly available our proprietary Return on Signage Investment Calculator at How-Much-Does-A-Sign-cost.com. To
Metro Sign & Awning was pleased to partner with Lincoln Property Company, Shawmut Construction, and CBT Architects on the stately revitalization project at 53 State Street in Boston. The first part of the story can be found in a previous post. The Right Signs, Right on Time – 53 State Street, Part 2 The exterior signage installation at 53 State Street was involved, as the wiring of each letter had to be inserted through the panels, and our installers couldn’t be sure what was behind the panels until they started the job. Section details of drawings provided don’t always match “in field” conditions. (Otherwise known as life in the real world!) Our partners know they can rely on us, whatever
The Right Sign, Right on Time Built in 1985, the towering 53 State Street building is tied with neighboring 60 State Street as Boston’s 12th tallest building. With tenants on all 40 floors, it’s a busy place. And since it’s in the heart of Boston’s financial district, there’s traffic all around. Our challenge: to make the signs pop for drivers and pedestrians, in spite of all the hubbub surrounding the iconic skyscraper; to make sure the interior signage was brilliant enough to match the exterior image; and to ensure the sign installation not only complied with all city codes and safety standards, but that it didn’t create a snag for the considerable weekday traffic. Oh, and the installation had to
