The most effective outdoor signage does more than point out the entrance to your business’s parking lot. Well-designed outdoor signs communicate your company’s brand and image. Monument signs, like the one created for J. Borstell Realty, can also help to cement a business’s presence in the area. When Jeffrey and Kelsey Borstell assumed leadership of the family-owned and operated real estate company, they wanted to update the business image. Established in 1981, the Borstells were ready to evolve and rebrand the business to take it to the next level. They partnered with Metro Sign for the project. The Metro team’s designer, Jamie Potvin, collaborated with designer and brand strategist Jaime Chemaly, of FoxShop, to bring the new design to life.
Three major highways — Interstate 93, U.S. Route 1, and Route 3 — converge at the Braintree Split. Just 10 miles south of Boston’s Logan International Airport, it’s also home to Massport’s Logan Express, a shuttle bus with a commuter parking lot: The Logan Express Park & Fly. Until recently, however, the sign that advertised this commuter lot badly needed replacing. Rusted and broken, with burnt-out bulbs, the old sign did nothing to call attention to this critical business. The refurbishment of this high profile sign was a key objective of Massport’s CEO, Lisa Wieland. The Project Management team from Edward Paige Corp reached out to Metro Sign in early March with a request for proposal (RFP). Within a week, Metro’s
Worcester’s Cultural Coalition Popup’s mission is simple: to support active creative engagement and foster a strong cultural identity for Greater Worcester. The Jean McDonough Arts Center offers space for local and visiting artists, organizations, and creatives to produce art shows, open mics, classes, and much more. In 2019, philanthropist Jean McDonough donated $2 million to support the completion of the BrickBox Theater, one of the Worcester Cultural Coalition programs. To honor her gift, the Coalition teamed with a local graphic designer, Travis Duda of Hunchback Graphics, to create a new logo. Incorporating the colors of the “Worcester Cube,” the JMAC sign embraces bright neon and pop art aesthetics to welcome everyone who visits the permanent popup, part of a public-private
While Fitchburg State needed updated signs that complied with the Americans with Disabilities Act (ADA) regulations and a visually appealing way to celebrate its 125th anniversary, the University of Massachusetts Boston needed interior signage and more as part of its Renovations to Existing Academic Buildings (REAB) project. This monumental project included construction in McCormack and Wheatley Halls, Healey Library, and Quinn. Much of the renovation involved adapting vacant spaces to accommodate programs from the Science Center. Metro Sign’s contribution to the project included providing wayfinding, directories, and ADA compliant signs. UMass Boston initially provided specifications for a higher-end fabrication. When it was determined that the initial sign design would exceed the funds allotted Metro stepped in to help. Understanding the
What are the best fonts for signs? The answer depends on a long list of variables including the size of the sign, whether they are used digitally or printed on a physical sign. A survey of professional graphic designers reveals the best fonts for sign making. Choosing the best font for your sign need not be a super-complicated or overwhelming undertaking.
When clients or investors walk into your corporate office space, are they getting the right first impression? Researchers have found that an office’s interior environment can create lasting beliefs about a company’s culture, including how considerate the staff is and how much control the leaders have over what happens at the office. That’s why we’ve cultivated expertise in a wide range of higher-end interior environmental graphics packages. Here are a few examples from our portfolio. Floating Illuminated Logos Hudl is a tech company that provides tools for professional athletes and coaches to review and analyze footage of their games. They wanted the interior of their office to be exciting, fresh, and distinctive. We provided an interior signage package for them
Have you ever walked into a space and been surrounded by bold, larger-than-life graphics on the walls, floors, ceilings, and even columns? For example, you might have seen a restaurant’s tantalizing morsels emblazoned on the wall, making you even hungrier before you’ve ordered. Alternatively, perhaps you’ve seen a colorful, digitally printed mural that made you pause and take in the sights while walking through a retail store, office, or transit space. You’ve probably also seen a floor-to-ceiling sign that made it effortless for you to navigate an unfamiliar building. In all these cases, what you were experiencing is called “environmental graphic design.” It’s a growing trend in corporate spaces as well as entertainment, hospitality, education, and transit buildings. These graphics
ote>Focusing on effective signage both inside and outside can help heat up your business.
ote>The once-ubiquitous form of lighting was novel when it first emerged in the early 1900s, though it has since come to represent decline.
ote>We’re in a time of new found appreciation and demand for wallpaper and wallcoverings. The design trends are pointing to a desire to add pattern