Environmental graphic design includes many different elements, and focuses on the graphic elements included in a space. This type of design can be used to educate, to enlighten individuals regarding a brand, or to entertain. What is important is the way design elements are used, so as to create the optimal experience for individuals.
In May we were helping brand the National Education for Assistance Dog Services (NEADS) non-profit canine center just in time for their grand opening. And speaking of furry, four-legged friends, most of the signs you see around a lion’s living quarters say “Beware” or “Danger.” Our client, The Ecotarium Museum of Science and Nature, wanted just the opposite: a warm, inviting archway to welcome visitors to their new wildcat exhibit. We did not disappoint! A Pet Project The NEADS non-profit canine center in Princeton, Massachusetts, provides dogs for the deaf, disabled, veterans, children with autism, classrooms, hospitals, courthouses, mental health practices, ministries and prisons. Their puppies are provided by breeders and animal shelter rescues around the country. When they came
Your small business sign is much more than an indication of where your business is located. A sign actually gives you one of the biggest bangs for your advertising buck. It helps you gain an identity as well as new clients, which in turn adds to your bottom line. Did you know a recent survey found 35% of passersby wouldn’t have known about a business without a sign? Studies also show your signage is more effective at keeping your business top of mind with consumers than TV or radio advertising. Delve into this and other interesting statistics with a revealing infographic on the benefits of signs.
Bette Davis once said, “I’d luv ta kiss ya, but I just washed my hair.” The tough-talking, Academy Award-winning actress was born at 22 Chester Street in Lowell, Massachusetts. As one of the oldest cities in the Commonwealth, Lowell has been home to many notable and quotable people not only in entertainment but politics, military, law, academics, sports, science, arts and literature. That’s why it was only fitting that Thorndike Exchange in historic downtown Lowell take motivational quotes from famous past residents as a starting point for their interior and exterior signage. A Sal Lupoli residential project, Thorndike Exchange is a refurbished old mill building transformed into a mixed-use destination with contemporary commercial space and a posh multi-story residential
Simple everyday signage communicates your brand to customers as much as any formal signage does. It’s important to keep in mind how a little friendliness and candor can go a long way to helping a business stand out. And these memorable interactions don’t have to be limited to printed signs. Boost your customer engagement with memorable messaging across platforms through friendlier and warmer language or approach.
ACRYLITE® LED Signs Light Up Your Business Success ACRYLITE® acrylic by Evonik Industries is a truly innovative improvement on the traditional polycarbonate, aka acrylic, structural material. It’s the preferred modern choice of architects, designers, engineers and fabricators of indoor and outdoor signage. The lightweight, rigid yet malleable material performs equally well with LED, fluorescent, incandescent and neon light sources. ACRYLITE® acrylic has many superior characteristics: Outstanding weather endurance Flexible and easy to form Colorfast for no fading Easy installation High optical quality Extended life Lower operating cost Recyclable Impact resistance and stability Energy efficiency Here’s a brief introduction to some of the most popular products: ACRYLITE® LED Color Changing Backlit Since shop signs often glow around the clock, energy-saving
Face the former Waltham Music Hall, stare up at the facade and you can almost hear the plinking of a piano, the tapping of shoes and the rustling of costumes. The roaring twenties brought the raucous acts of vaudeville right here in Waltham on Elm Street long, long ago. Built in 1879, the grand hall is on the National Register of Historic Places in New England. Literary greats like Mark Twain, Oliver Wendell Holmes and Henry Ward Beecher all lectured here. The Boston Symphony and the New York Philharmonic filled the 1,000 seat theatre with booming concert music. A great dance floor welcomed revelers from surrounding towns. Jim McElroy had been an admirer for 45 years, so finally he bought
There is a lot more that goes into signage than most people realize. Before hiring a sign partner, there are imperative questions to ask. You will want to know what types of signage are available for your particular needs and what services are offered. Time frame, recommendations, experience and maintenance are also important to know.
In the gray and cold winter, we often long for the warm breezes and bright sunshine of the coming summer months. With a punch of color and a tropical theme, 808 Island grill is making a splash around town. Effective vehicle wraps are a great way to grab the attention of potential customers. With a great wrap design team on your side, your business could stand out as much as a tropical truck in the winter.
First impressions can make a big difference in any aspect of life, and especially when it comes to the sign outside your business. Your business sign is the first thing a potential customer sees, so it’s worth the time and effort to design the perfect one that reflects your products, services and overall brand. You may not realize how many different types of signs there are until you start looking; however, once you’ve selected the perfect combination of features, you will have a sign that accurately reflects your brand and drives customer traffic for years to come.