ARCHIVE: Category Archive for: Sign Design

Behind the Scenes at the Majestic 7 Cinema

Lights! Camera! Action! In 2019, the family-owned and operated Majestic Cinemas began a major build-out at the Arsenal Yards shopping center. It included an exciting signage package to draw the attention of prospective visitors to the new movie theater. The signs complement this eclectic collection of retail, restaurant, and entertainment spaces in Watertown, MA’s historic Arsenal Yards. Metro incorporated color-changing LEDs into the canopy and blade signs. This approach allows the theater to adjust the colors to highlight seasons, events, holidays, and featured new releases. Edits on the Cutting Room Floor The space that houses the theater was once an old tank armory and factory. Boylston Properties and The Wilder Companies collaborated to convert this old brick building into an upscale

Creating ADA compliant signs involves understanding the ADA’s rules plus following best practices for signage based on the needs of people with disabilities.

5 Ways Digital Signs Improve the Customer Experience at Bank Branches

Video displays can make financial institutions more attractive and approachable.

The Challenges of Creating & Installing Signage in Historic Districts

Facing a signage project that requires designing a sign package for an existing historic building presents its own unique challenges. You can fit sign programs to the building while still maintaining the business owner’s aesthetic.

Solar Powered LED Sign Lighting Systems with Floods or Internal LEDs

Commercial solar LED sign lighting systems manufactured in the USA by SEPCO providing a great solution for businesses, cities, communities, HOA signs.

A Signage Transformation: From Average to Elegant

The most effective outdoor signage does more than point out the entrance to your business’s parking lot. Well-designed outdoor signs communicate your company’s brand and image. Monument signs, like the one created for J. Borstell Realty, can also help to cement a business’s presence in the area. When Jeffrey and Kelsey Borstell assumed leadership of the family-owned and operated real estate company, they wanted to update the business image. Established in 1981, the Borstells were ready to evolve and rebrand the business to take it to the next level. They partnered with Metro Sign for the project. The Metro team’s designer, Jamie Potvin, collaborated with designer and brand strategist Jaime Chemaly, of FoxShop, to bring the new design to life.

Three major highways — Interstate 93, U.S. Route 1, and Route 3 — converge at the Braintree Split. Just 10 miles south of Boston’s Logan International Airport, it’s also home to Massport’s Logan Express, a shuttle bus with a commuter parking lot: The Logan Express Park & Fly. Until recently, however, the sign that advertised this commuter lot badly needed replacing. Rusted and broken, with burnt-out bulbs, the old sign did nothing to call attention to this critical business. The refurbishment of this high profile sign was a key objective of Massport’s CEO, Lisa Wieland. The Project Management team from Edward Paige Corp reached out to Metro Sign in early March with a request for proposal (RFP). Within a week, Metro’s

Depending on who you ask (factor in how long they have been around), digital signage as we know it came on the scene just after the turn of the century. For some of us, that seems like last week… but I digress. It began as an advertising medium, and this focus is easily demonstrated by the first iteration of the digital signage trade show, the Digital Retail Expo. A new vision of advertising opportunities was coincident with the development of flat panel displays and compact video projection. From the beginning, it just made sense to change out the time-honored static

A New Look for Worcester Cultural Coalition’s JMAC Popup and BrickBox Theater

Worcester’s Cultural Coalition Popup’s mission is simple: to support active creative engagement and foster a strong cultural identity for Greater Worcester. The Jean McDonough Arts Center offers space for local and visiting artists, organizations, and creatives to produce art shows, open mics, classes, and much more. In 2019, philanthropist Jean McDonough donated $2 million to support the completion of the BrickBox Theater, one of the Worcester Cultural Coalition programs. To honor her gift, the Coalition teamed with a local graphic designer, Travis Duda of Hunchback Graphics, to create a new logo. Incorporating the colors of the “Worcester Cube,” the JMAC sign embraces bright neon and pop art aesthetics to welcome everyone who visits the permanent popup, part of a public-private

Neon is a dull and invisible gas until it’s trapped in a tube and zapped with electricity. Literally pulled out of thin air, neon became the bright light of the modern world, a symbol of progress, and an essential component of the electronic age.