You maintain your business signage, keep it clean and free of graffiti. But as with any major investment, there may come a time when it no longer performs as you expected, no longer brings you the visibility, customers or brand awareness it originally did. In fact, you may even find that your signage portrays the wrong image of your business – an outdated logo, a sign in disrepair, etc.
So how do you know it’s time to upgrade or replace your […]
Metro Sign and Awning Receives Two 2016 Watchfire LED Sign Awards
Watchfire Signs has announced the winners of the 2016 Watchfire LED Sign Awards, established to recognize partners who showcase the capabilities of outdoor digital advertising in superior sign design, and Metro Sign & Awning is proud to have won two Gold awards for signage at Wamesit Lanes and The Crossings. The award recognizes signs that display excellence in effectiveness, design and legibility in digital messages.
Effective LED Displays, Beautiful Exterior Signage
The 2016 Watchfire LED […]
A story about a business owner from Atascadero, CA who was willing to go to court over a sign caught our eye earlier this year. Temporary and unconventional signage can be a sticky area for businesses and government, one that’s costly for both.
Whether it’s retail or wayfinding signage, the ultimate test for any sign from a user standpoint is, “is it helpful?”
Municipal authorities try to strike a balance between the needs of business owners, area residents or visitors, and the […]
Most communication is simple, with a single layer of meaning. But once you get into the world of graphics – where the best signage lives and thrives – you begin to find opportunities to communicate more than one message at a time. Here are a few examples of public, possibly familiar graphics that exemplify the potential for signage to be a powerful tool of communication.
Wendy’s has a new logo, but it contains a hidden message that’s very old. Can you […]
Business signage plays an important role in the life of any city, not only because it supports commerce and the livelihood of individual businesses, but also because the overall appearance of a city’s signage helps communicate and even define its character. Think about the differences in signage between Boston and Las Vegas, for example, and what that signage says about each of those cities.
Generally, governments do not heavily regulate the content of any signs (although the Americans with Disabilities Act […]
The United States Sign Council Foundation, as a part of its on-going effort to provide verifiable information about the optimal usage of signage, has issued a new report titled: “The Economics of On-Premise Signs.”
The report makes fascinating reading. It covers everything from the various rationales for local signage regulation to the impact of signage on communities, customers, and businesses.
But even more interesting are the discussions of potential signage benefits (which we’ve previously touched on, here).
For example, the report details how […]
Improving Logan Airport Customer Service
One key to keep airport travelers informed and moving efficiently is to provide them with real time information. That’s part of what’s happening now at Boston Logan International Airport, where new airport wayfinding, maps, and other signage will be displayed on digital signs in Terminal B and Terminal C arrival areas, as well as in the airport’s new Rental Car Center. The system will be supported by 27 curbside “countdown” signs that detail when ground transportation […]
Make Bold Statements With Dimensional Signage
Dimensional (also called “3-D”) signs are another powerful tool in our “signage expert” portfolio. Whether built for indoor or outdoor installation, these vivid, tactile signs can be custom fabricated in almost any shape, color, and size to help realize almost any design intention.
Dimensional signage readily stands out from the visual background and has been shown to work very well for such signage applications as:
Company Logos and Logotypes
Building Identification and Numbering
Directional and Wayfinding Signs
Office and […]
The Boston Redevelopment Authority recognizes that storefronts and signage significantly shape the character of a given district.
To help control and improve that character, the BRA and the City of Boston have enacted regulations and established guidelines for the city as a whole, and for many special districts. The idea is to help ensure that storefronts and signage complement their local neighborhoods.
Nevertheless, every effort is made to allow individual business owners to effectively promote their goods and services, and also to […]
Channel letters are among the most common signs we make, and for good reason. They are cost effective, easily shaped, extremely vivid (when designed well), and long lasting.
Here are a few facts you probably don’t know about channel letter signage:
1. Because of the innate flexibility of channel letter fabrication, these three-dimensional signs can be made in almost any font or graphical shape, in almost any size, color and style. The major limitation on channel letter signage tends to be local […]