Whether you’re in the early planning or construction stage of a new residential or mixed-use development or starting to think about a new sign (or
signs for a new location) for a local business, at some point, you have to request a quote for that signage.
In order to take your sign ideas from early brainstorming sessions into installed signage reality, there’s a process called “budgetary reality.” It’s probably safe to say that requesting a quote – and getting estimates on signage […]
What does a sign cost?
Compared to what?
A Superbowl commercial spot? Promotional giveaways? Couponing?
A sign works for you and your business 24/7. The impression your sign makes is a strong and lasting one. And signage can benefit your business in surprising ways.
Familiar Signs Are Good, Overlooked Signs Are Not
Individual drivers and pedestrians may encounter your sign 10-20 times a week. Seeing a sign regularly makes people become comfortable with your sign (and your business). They may even think of it as a […]
You don’t want ANYONE to overlook your business signage. But it may be so familiar to you that you barely notice it – and you could be losing business because of that. It’s time to take a fresh look and pay attention to what your sign says about your business.
Attractive signs get customers to come in and spend
There are two ways to consider your signage with fresh eyes. First, from a “what you see” standpoint. Is it as big, bright, […]
You maintain your business signage, keep it clean and free of graffiti. But as with any major investment, there may come a time when it no longer performs as you expected, no longer brings you the visibility, customers or brand awareness it originally did. In fact, you may even find that your signage portrays the wrong image of your business – an outdated logo, a sign in disrepair, etc.
So how do you know it’s time to upgrade or replace your […]
Time marches on, and with it, technology. There was a time when neon and fluorescent lighting for signage was “high tech” and just about the best we could do.
But those times are now gone.
Today, we’ve discovered LED illumination, and it’s advantages are literally stupendous. They include:
Major savings on operating costs and maintenance.
Less pollution, land-fill, and greenhouse gas emissions – so they’re better for the environment.
A more modern appearance for any signage – even outdated ones.
Better visibility at night, in fog […]
“Regardless of how and why new signage regulations are implemented, change is hard,” said Metro Sign & Awning Owner Tom Dunn.
Businesses in Redmond, OR have voiced their frustration at being required to remove signs that were ruled non-compliant in 2008 when their Downtown Overlay District was created. In many ways, it’s similar to the Downtown Waltham Partnership, although the Storefront Improvement Program (SIP) here in MA was pretty business-friendly.
Change: Some Pain, Lots of Gain
When a major shopping district overhaul is underway, everyone […]
Signs are a fundamental mechanism for announcing your business to the world, attracting new customers, and setting expectations about your brand, your products, and your service. Over the years, businesses just like yours have tried and tested a variety of signage strategies and tactics, and have generally settled on those that work best. This Infographic details some of the most effective ways that business owners use and improve their signage to help their businesses grow.
(Click Infographic to see full image)
One of the most frequently asked questions from prospects and clients alike is fairly basic: “What information do you need in order to work up a reliable price quote on my next project?”
Casting about for new blog topics, it occurred to us that answering that question in this open forum would make for a valuable blog post. It would not only educate avid readers about how to speed and simplify the process of obtaining a meaningful price quote, but it […]
Any business is inherently interested in knowing the return on investment (ROI) for the important actions it’s considering, because doing those calculations not only makes it easier to choose among different strategies, but also helps identify which of several possible actions should be prioritized and which ones are better delayed.
With signage, you can do two varieties of ROI calculations:
ROI in comparison with other advertising expenditures
Pure financial ROI in comparison with any type of expenditures
If you haven’t already, by the way, […]
Signs cost money. So before you commit your business to getting a new or updated sign, it’s natural and prudent to ask whether the expenditure will be a worthwhile one.
Fortunately, you can get the answer from our unique and exclusive Business Sign R.O.I. Calculator.
But like any computerized tool, the answer you get out of it is only as accurate as the information you put into it. To make the Calculator easier and faster for most business owners and managers to […]