Find out what it takes for your brand to be recognized and remembered with our comprehensive guide to apartment branding.
Believe it or not, when it comes to choosing where to live, attractive branding can make the difference between signing a tenant and having vacancies. Think about other brands with logos that trigger instant recognition: Coca~Cola’s white lettering on a red can; the Nike swoosh; Adidas’ black and white trefoil. Looking to fill a brand new apartment building? Start by establishing brand recognition within the community. Want to keep residents from leaving? Associate that brand with trust, reliability, and value. Still not sure if an apartment community really needs its own brand identity? Check out these statistics: 66% of consumers indicate that shared values influence the brands they choose 75+% of consumers make purchases based on brand/company name 90% of
We hope your 2017 is off to a stellar start! Here’s a look at one of the first signs that came out of our fabrication shop this year.
All of us here at Metro Sign & Awning send a hearty “Congratulations!” to the team at Dellbrook and everyone involved in the West of Chestnut development in Quincy. We were excited and honored to be involved very early (probably before the earliest point in this time-lapse video!) interior signage evacuation map Metro design Boston While the video shows the dramatic transformation, you don’t see all the behind-the-scenes planning and design decisions that go into creating interior signage that complements a beautiful interior while serving an important (possibly life-saving) purpose for residents and visitors. More on that later. For now, here’s a glimpse at some of the preliminary sketches, hinting at how professional sign designers work to ensure interior signage meets codes, is ADA compliant, and is created and installed to be
Brockton Enterprise Center: A Plan Comes Together Creating a mixed-use development with residential units, interconnected streets, and dozens of retail businesses requires tremendous cooperation among city agencies, business owners, and developers. It also requires many different types of interior and exterior signage, all of which must work together to serve the development’s many users. Metro Sign & Awning began working with property owners at Trinity Financial to begin creating signage for the $100 million Enterprise Center project more than a year before Enterprise Center, Phase I, opened to the public in November 2015. City officials and business leaders expect that the project at the corner of Main and Centre Streets will serve as a beacon and an anchor for continued
Metro Sign and Awning’s designers are expert at managing the many nuances that help create extra value and excitement in your signage. Here’s an example…
Monument signs have a great look: solid, substantial, historic, even permanent. Such three-dimension constructions have a long history, having been made for generations from stone, earth, and other long-lasting materials, and more recently from semi-permanent materials such as concrete, stucco, and brick. But you’d be surprised to learn how easily we can achieve that look with lightweight, low-cost materials and processes. Today, monument signs can be fabricated “to order” from man-made materials that give that permanent look while being lighter, easier, and cheaper to fabricate, transport, and install. Modern Materials; Venerable Look These modern monuments often begin with a solid core of molded expanded polystyrene or something similar, bonded onto one or more vertical PVC pipes that will later provide
In addition to working with individual businesses to handle their signage needs – inside and out – Metro Sign & Awning also offers Design/Build turnkey services for developers. While we’ve done our share in North America (from Canada to Puerto Rico and all over the US) we’re very excited about some of the projects we’ve completed in Boston – including Waterside Place, North Point Residential, One North of Boston and The Victor. Developers tell us they like working with Metro Sign & Awning because there’s no middleman: From initial concept design discussions to sign schedules, permitting, and all the way through to installation, Metro is capable of handling the entire signage process. West Coast Partnership Comes to Boston With hundreds
The long-awaited opening of the Waterside Place 20-story luxury mixed-use tower is now history. The gala celebration culminating the massive amount of design and construction work that began in June, 2012, included Boston Mayor Martin J. Walsh, Massachusetts Port Authority officials, and John Drew, whose Drew Company actually led the building’s development. Waterside Place is the newest of the many residential options now being built in the Boston region. Metro Sign & Awning has been fortunate enough to be asked to play a significant role in these projects. Many developers, architects, designers and business owners choose us to help with signage, awnings and canopies due to our knowledge, expertise, and skill-set, as well as our reputation for getting the job
The Right Sign, Right on Time Built in 1985, the towering 53 State Street building is tied with neighboring 60 State Street as Boston’s 12th tallest building. With tenants on all 40 floors, it’s a busy place. And since it’s in the heart of Boston’s financial district, there’s traffic all around. Our challenge: to make the signs pop for drivers and pedestrians, in spite of all the hubbub surrounding the iconic skyscraper; to make sure the interior signage was brilliant enough to match the exterior image; and to ensure the sign installation not only complied with all city codes and safety standards, but that it didn’t create a snag for the considerable weekday traffic. Oh, and the installation had to