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Finding Your Way Back to School: Wayfinding Projects Enhance Campus Experience

Effective wayfinding signage goes beyond branding, and it provides far more than directional signage. Think about signage on college campuses. As an article in College Planning and Management put it, it’s “more than part of the landscape.” Campus Signage Projects: Wayfinding, Branding, and Better Design Standard university signage identifies buildings, provides guidance to visitors, complies with regulatory mandates (like ADA standards) and whether it’s placed on the interior or exterior, signage must perform 24/7. Metro Sign & Awning works with public and private schools, colleges and universities to create effective, beautiful, and cost-efficient signage for students, parents and visitors. Our talented designers and fabricators and experienced installers get it right the first time, reducing change orders, headaches, and budget and

Interior directional signage (also called interior wayfinding signage) is incredibly helpful to building users on a day-in and day-out basis. Of course, those interior signs also must meet ADA standards. But when a facility’s use has changed or a new group of building visitors is expected, a little extra emphasis can help everyone. Bright and bold vinyl graphics to the rescue! Going Back to School with Vinyl Interior Graphics Summer’s just begun and it’s already time for institutions to prepare for classes (and students!) next semester. Metro Sign & Awning is helping day care facilities, community centers and other organizations prepare for Back to School season with new vinyl graphics that add color, enhance branding, and assist building users with wayfinding.

Watch as Metro Sign and Awning installers put up new signage at The Center at Innovation Drive in Tewksbury. This internally illuminated freestanding pylon has a push thru copy and a CorTen steel base that will rust over time to add to the design detail. To see more of our freestanding signs, visit our portfolio. Read more about how our designers and fabricators worked together to create the innovative, attractive signage that has helped brand The Center at Innovation Drive. UPDATE: In June, the US Sign Council recognized this sign as a winner in the 2016 USSC Sign Design Competition. We’ve always know we have a great team. It’s great to have a reason to shout about it!

Digital Signage Increases Revenue: Then and Now

Many individual business owners, chain accounts, schools and developers (shopping centers) have recognized the advantage of content displayed through digital signage. Unlike the radio, TV or internet; a sign – tradition or digital – communicates and advertises your brand and product to customer traffic at the point of sale. This includes people who may work in the area, be driving by with a need for a specific product while seeing your sign and pull in right at that moment. There are many studies available to support the increase of revenue through digital signage as well as financial support to make an investment. Recently, Industry Weapon published some impressive stats from its 2015 marketing report on digital signage: 76 percent of consumers have entered a site because the sign

This video shows some photos from a recent vinyl installation we did for Butler Home Products – a great example of something subtle that looks great in a corporate environment. If you like what you see, contact us today to find out how we can “clean up” your look.

Now Showing on the Big Screen: New Signs Showcase New Technology

National Amusements’ Showcase Cinema XPlus theaters are large format auditoriums with Dolby Atmos™ sound and some of the most advanced digital projection and screen technology available in theaters today. Recently, National Amusements updated its brand image to reflect its expertise in using technology to enhance the theater experience. Throughout the rebranding, the company has relied on Metro Sign and Awning to update interior and exterior signage to ensure the buildings – inside and out – represent the brand well. Timely Solutions Just in time for the 2015 Thanksgiving weekend, Metro crews installed the back-lit channel letter signs, mounted to custom backer panels in Farmingdale, NY, Island 16. That installation was managed in conjunction with our New York partner, Vallesigns. Interior Signage

From a 21-panel, 20-foot high HDP laminate exterior wall fixture to interior signage and vinyl graphics, we are delighted to say that Metro Sign & Awning was involved in Suffolk University’s bold new look – long before the building project was finished. 21-Panel, 20-Foot High Wall Metro Sign has been excited about Suffolk University – 20 Somerset in Boston since before construction began in 2013. The building is home to the university’s Communication & Journalism Department, and houses several levels of science education, including separate floors for Biology, Chemistry, and Physics. Working with Ted Butler, project manager at Suffolk Construction, made the job that much more enjoyable. At every stage of the long and complicated project, Butler and everyone at

Brockton Enterprise Center: A Plan Comes Together Creating a mixed-use development with residential units, interconnected streets, and dozens of retail businesses requires tremendous cooperation among city agencies, business owners, and developers. It also requires many different types of interior and exterior signage, all of which must work together to serve the development’s many users. Metro Sign & Awning began working with property owners at Trinity Financial to begin creating signage for the $100 million Enterprise Center project more than a year before Enterprise Center, Phase I, opened to the public in November 2015. City officials and business leaders expect that the project at the corner of Main and Centre Streets will serve as a beacon and an anchor for continued

PeopleFluent, the leading total workforce Human Capital Management technology company, was founded in 1997. Approaching its 20th “birthday,” it was time for the company to see that its signage was in line with its image and properly conveyed its corporate identity. PeopleFluent selected Metro Sign & Awning to design and manufacture signs for its Waltham, MA headquarters building. Channel letters and a bright (yet energy efficient) design combined to provide the bold, clean look and smart image PeopleFluent is recognized for. Eighty percent of the Fortune 100 relies on PeopleFluent as part of their talent management delivery strategy. MSA was proud to put its talented workforce to work to create the brand-enhancing signage that will take PeopleFluent well into its next two decades. Design/Build Collaboration = Beautifully Branded Results

National Amusements’ Showcase Cinema XPlus theaters are large format auditoriums featuring Dolby Atmos™ sound and today’s most advanced digital projection and screen technology. All the advanced technology deserved a new look, and Metro Sign and Awning created the interior signage to ensure the brand portrayed the just-right image. Just in time for the Thanksgiving weekend, we completed installations in Farmingdale, NY, Island 16, Holtsville, NY (with our New York partner, Vallesigns), and Lowell, MA theaters. Some of our work included new lobby illuminated identification signage, projecting illuminated restroom signs and the new stainless back lit/blue LED illuminated XPLUS signage. If you haven’t had a chance to experience the newly renovated Showcase Cinemas theaters, we suggest checking them out. Back lit channel letter mounted to a