Imagine this scene: A giant arena filled with tens of thousands of screaming fans. Bright lights flood the stage. The bass thrums from giant speakers. The colorful crowd bobs and weaves in time to the music. Or imagine a convention center. Row upon row of booths and tables create a labyrinth of paths weaving through the cavernous space. Giant industry signs hang from the ceiling, on the walls, and suspended from elaborate frames. Professionals move among the displays to network, share expertise, and learn about the latest innovations. What do these two environments share? They both see thousands of visitors at a time — millions of visitors each year. Concert goers and convention or event attendees have specific expectations, including
Well-designed signage allows companies — including financial institutions like banks and credit unions — to increase brand awareness and build trust among their customers. Static and dynamic signage can become powerful communications tools that help to: Build your brand and create a presence on the street Promote competitive differentiators including rates and unique services Highlight a bank’s mission and driving ideals Present information in more easily understandable chunks Offer wayfinding for people navigating by car or foot People expect to see wayfinding signs on college and business campuses, in museums and hospitals, or in retail shopping centers. Financial institutions also benefit from wayfinding, however, including exterior directional signage, parking signs, or property protection signs and interior signs that help control foot
Three major highways — Interstate 93, U.S. Route 1, and Route 3 — converge at the Braintree Split. Just 10 miles south of Boston’s Logan International Airport, it’s also home to Massport’s Logan Express, a shuttle bus with a commuter parking lot: The Logan Express Park & Fly. Until recently, however, the sign that advertised this commuter lot badly needed replacing. Rusted and broken, with burnt-out bulbs, the old sign did nothing to call attention to this critical business. The refurbishment of this high profile sign was a key objective of Massport’s CEO, Lisa Wieland. The Project Management team from Edward Paige Corp reached out to Metro Sign in early March with a request for proposal (RFP). Within a week, Metro’s
Depending on who you ask (factor in how long they have been around), digital signage as we know it came on the scene just after the turn of the century. For some of us, that seems like last week… but I digress. It began as an advertising medium, and this focus is easily demonstrated by the first iteration of the digital signage trade show, the Digital Retail Expo. A new vision of advertising opportunities was coincident with the development of flat panel displays and compact video projection. From the beginning, it just made sense to change out the time-honored static
No one likes to get lost! And one of the best ways an institution can help people find their way or get important information quickly and clearly is to employ signage. In fact, signage offers a good tool for higher education settings. Freestanding signs with electronic message center displays (EMC) distribute daily and emergency information efficiently, and wayfinding signs help people navigate campus more easily. Interior signs can reinforce learning by supporting multimedia for lectures or enhance the interdepartmental recognition of student accomplishments by enabling departments to promote their students’ successes. And consistent signage supports both an institution’s branding and elevates its school spirit. Metro Sign has worked with a variety of colleges and universities right here in the heart
For some time now, digital signage has been reinventing the customer experience, impacting marketing strategies like never before and helping boost sales and supplement a company’s revenues in creative and imaginative ways. From vibrant displays that quickly catch the eye and draw in consumers more effectively than static signage to transforming long queues into infotainment
Digital signs are here to stay. The technology is less expensive than ever and businesses are ready to invest. Surveyed restaurants, retailers, and banks plan to upgrade their digital signage in the new decade. Technological innovations make these signs smarter with the ability to provide useful analytics. Read this article if you plan to take the digital plunge.
Quality signage is an easy and effective way to drive foot traffic and communicate with your customers when designing your store. However, if done incorrectly, signage can cause overstimulation and even confusion. Signage at your place of business is just as important as your website design and shouldn’t be an afterthought.
Digital signage can help reduce the pain of standing in lines in multiple ways, whether it is by reducing the line’s size in general or finding ways to keep audiences engaged while they wait.
Digital signage is not technology of the future, but is very much the technology of today. However, many people still believe myths about the technology. It’s time to debunk these tall tales.