A connected network knows no boundaries as it enables people internally and externally to connect around purpose and common needs and interests.
Find out what it takes for your brand to be recognized and remembered with our comprehensive guide to apartment branding.
Believe it or not, when it comes to choosing where to live, attractive branding can make the difference between signing a tenant and having vacancies. Think about other brands with logos that trigger instant recognition: Coca~Cola’s white lettering on a red can; the Nike swoosh; Adidas’ black and white trefoil. Looking to fill a brand new apartment building? Start by establishing brand recognition within the community. Want to keep residents from leaving? Associate that brand with trust, reliability, and value. Still not sure if an apartment community really needs its own brand identity? Check out these statistics: 66% of consumers indicate that shared values influence the brands they choose 75+% of consumers make purchases based on brand/company name 90% of
Worcester’s Cultural Coalition Popup’s mission is simple: to support active creative engagement and foster a strong cultural identity for Greater Worcester. The Jean McDonough Arts Center offers space for local and visiting artists, organizations, and creatives to produce art shows, open mics, classes, and much more. In 2019, philanthropist Jean McDonough donated $2 million to support the completion of the BrickBox Theater, one of the Worcester Cultural Coalition programs. To honor her gift, the Coalition teamed with a local graphic designer, Travis Duda of Hunchback Graphics, to create a new logo. Incorporating the colors of the “Worcester Cube,” the JMAC sign embraces bright neon and pop art aesthetics to welcome everyone who visits the permanent popup, part of a public-private
Your every correspondence from the top is an opportunity to nurture a relationship.
While COVID-19 has presented incredible challenges across nearly all industries, it also highlights the critical role being played by the signage industry. Much of the pandemic has focused on the visual — visualizing six feet of space between people, glove and mask wearing to protect each other, flattening the curve, graphics and videos of proper handwashing techniques — and creating effective visuals is the hallmark of an exceptional sign company, like Metro Sign and Awning. The Metro team has leveraged industry best practices in developing clear, visual communications that project calm authority while also offering guidance, instruction, and direction, because we recognize the critical need of our clients to communicate during this challenging time. Spreading the Message Whether digital or
Mixed use developments are designed to incorporate and complement various types of real estate together. Learn more about their benefits.
In 1989, the Quincy public school system made the “honor roll”. That’s when the broad, horseshoe-shaped brick home of South-West Junior High joined the National Register of Historic Places. The classical revival trio of two-story pavilions at 444 Granite Street, designed by Shephard & Stearns architects in 1927, has since been a source of preservation pride for this southeastern Boston suburb. Today, the venerated building has a new name and a new look. And Metro Sign & Awning was able to contribute to the Reay E. Sterling Middle School’s modern revival. Metro Sign & Awning gets an A+ for bringing in the job. Their attention and participation in the bidding process was crucial and they worked to value engineer the
Signs and the Downtown Experience Throughout cities and downtowns, signs play a vital role in how residents and visitors interact with the space around them. Whether it’s a directional wayfinding sign, a storefront, or a sign identifying a building, signs contribute greatly to the downtown experience, playing an important role in the brand identity of cities, retailers, and institutions. Because of this the quality of signage has greatly improved over the last decade including design innovations (many intended to improve pedestrian safety). quality materials, and architectural integrations into buildings and landscapes. At Metro Sign and Awning, we design signage to create a unified, practical, and aesthetically pleasing downtown experience. Keep reading to learn more about how signs create a community