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Category Archive for: Community

A New Look for Worcester Cultural Coalition’s JMAC Popup and BrickBox Theater

Worcester’s Cultural Coalition Popup’s mission is simple: to support active creative engagement and foster a strong cultural identity for Greater Worcester. The Jean McDonough Arts Center offers space for local and visiting artists, organizations, and creatives to produce art shows, open mics, classes, and much more.  In 2019, philanthropist Jean McDonough donated $2 million to support the completion of the BrickBox Theater, one of the Worcester Cultural Coalition programs. To honor her gift, the Coalition teamed with a local graphic designer, Travis Duda of Hunchback Graphics, to create a new logo. Incorporating the colors of the “Worcester Cube,” the JMAC sign embraces bright neon and pop art aesthetics to welcome everyone who visits the permanent popup, part of a public-private

Why Effective Communication is Highly Important During a Crisis

Your every correspondence from the top is an opportunity to nurture a relationship.

Critical Role of Signage During the COVID-19 Pandemic

While COVID-19 has presented incredible challenges across nearly all industries, it also highlights the critical role being played by the signage industry.  Much of the pandemic has focused on the visual — visualizing six feet of space between people, glove and mask wearing to protect each other, flattening the curve, graphics and videos of proper handwashing techniques — and creating effective visuals is the hallmark of an exceptional sign company, like Metro Sign and Awning. The Metro team has leveraged industry best practices in developing clear, visual communications that project calm authority while also offering guidance, instruction, and direction, because we recognize the critical need of our clients to communicate during this challenging time. Spreading the Message Whether digital or

Lessons in Middle School Remodeling

Metro Sign & Awning

In 1989, the Quincy public school system made the “honor roll”. That’s when the broad, horseshoe-shaped brick home of South-West Junior High joined the National Register of Historic Places.  The classical revival trio of two-story pavilions at 444 Granite Street, designed by Shephard & Stearns architects in 1927, has since been a source of preservation pride for this southeastern Boston suburb. Today, the venerated building has a new name and a new look. And Metro Sign & Awning was able to contribute to the Reay E. Sterling Middle School’s modern revival. Metro Sign & Awning gets an A+ for bringing in the job. Their attention and participation in the bidding process was crucial and they worked to value engineer the

Signs and the Downtown Experience

Signs and the Downtown Experience Throughout cities and downtowns, signs play a vital role in how residents and visitors interact with the space around them. Whether it’s a directional wayfinding sign, a storefront, or a sign identifying a building, signs contribute greatly to the downtown experience, playing an important role in the brand identity of cities, retailers, and institutions. Because of this the quality of signage has greatly improved over the last decade including design innovations (many intended to improve pedestrian safety). quality materials, and architectural integrations into buildings and landscapes. At Metro Sign and Awning, we design signage to create a unified, practical, and aesthetically pleasing downtown experience. Keep reading to learn more about how signs create a community

Early forecast calls for stronger holiday season for retailers

When stores compete with online retailers, both interior and exterior signage can increase sales per customer/transaction. As Deloitte points out, millennials shop for experiences more than things – that means restaurants, theaters, and other destinations need to make sure their signs are in great condition going into the holiday season. Metro Sign & Awning does repairs, too – call us to handle any maintenance issues now so your signs attract the most shoppers this season.

Five Signs That Stores (Not E-Commerce) Are The Future Of Retail

This article presents a positive view for traditional retailers, and we agree the brick-and-mortar world has changed dramatically – yet again – in 2016. Is your sign in step with the times?

Celebrating July 4 and the USA This Week and All Year

We’ll be celebrating our nation’s birthday next week, and we hope our customers and friends will be doing the same.  A bit of housekeeping: our offices in both Tewksbury and Keene will be closed on July 3 and July 4. Then it’s back to business on Wednesday! How Will You Celebrate the 4th in Boston? There are so many highly-touted July 4th celebrations in Boston and throughout New England, it’s hard to get to all the places you want to go! BostonUSA.com and Boston Discovery Guide list many, with some Fourth of July events in the Boston area starting tomorrow. Of course we won’t just be taking a couple of days off and celebrating the whole time. (Although “fun” and “relaxation” play pretty large parts

Important Aspects of On-Premise Signage

The United States Sign Council Foundation, as a part of its on-going effort to provide verifiable information about the optimal usage of signage, has issued a new report titled: “The Economics of On-Premise Signs.” The report makes fascinating reading. It covers everything from the various rationales for local signage regulation to the impact of signage on communities, customers, and businesses. But even more interesting are the discussions of potential signage benefits (which we’ve previously touched on, here). Understandability For example, the report details how a sign that is easier to understand “imposes fewer cognitive demands on the viewer.” Ultimately, more understandable signs allow customers and prospects to learn more about what a business offers. What enhances this kind of signage

Stormwater Garden Signage and the Newest Boston Public Library

When the Boston Public Library wanted dramatic new exterior environmental graphics – including interpretive panels and engraved pavers – at its newest branch, in East Boston, they turned to the noted architectural firm, William Rawn Associates. Rawn, in turn, asked for consultative help from Arrowstreet. And when the time came to fabricate the designs, Rawn and Arrowstreet came to us. The East Boston Library is the newest branch library in the Boston Public Library system. Located in the middle of Bremen Street Park, the building features three entirely glass walls and soaring roof that allows in filtered light, helping to connect the new Library’s indoor resources with the Park’s natural outdoor elements. A new series of interpretive panels are located

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