The ISA Sign Expo is coming up later this month. Will you be attending?
Light-emitting diodes (LEDs) are a household name today, with a growing number of general illumination applications in residential buildings and elsewhere, but only after enjoying a longer period of research and development (R&D) specific to the sign industry, along with long-term real-world use.
It is said that the best design solutions are often found when a project comes with a very strict set of parameters. So it makes sense that architectural games, with their coded restrictions and rigid rulesets, tend to draw out a particular kind of creative problem solving.
Although they’re not necessarily the first type of signage that comes to mind, awnings, canopies and enclosures can communicate your brand and function quite effectively in many of the ways that traditional business signs do.
Smart designs, durable and good-looking materials, and high-quality graphics can turn awnings into signage that is effective in more ways than one. They also have added benefits of providing extra convenience, comfort, and/or accessibility to a place of business.
Often overlooked, but a very welcome “by product”of adding an awing or canopy: extra insulation. High-quality, well-designed awnings and canopies measurably reduce heat gain and loss from windows and other outside surfaces.
Many of our clients have included those energy savings when completing their ROI calculations in their budgeting process.
In addition to their visibility and aesthetic appeal (not to mention high-visibility surfaces for your business name and logo), the practical nature of these versatile“signs”welcome customers, too.
An awning or canopy can offer an overhang to stay out of the rain and a welcome buffer against the wind
Enclosures, of course, also bring an opportunity for increased revenue, specifically, by –
Have you considered an awning, canopy, or other fabric enclosure as a way to increase your business’s useful (even profitable) space? Get in touch with us, as we’d love to show you some of the innovative, practical, and beautiful awnings and fabric enclosures we’ve created, and let you see just how they’re paying off for their owners.
When mapping out how wayfinding should be incorporated into digital signage on campus, ease of use for students and visitors should be the top concern. “The more information that can be presented visually, rather than textually, the more easily information can be digested in terms of wayfinding,” says Lyle Bunn, a digital signage expert based outside Toronto.
Several out of home media operators have recently developed and announced the launch of new products that, coupled with data and analytics platforms, will provide information that extends far beyond a simple measurement of how many people are seeing their billboards and screens.
In the face of global doomsday predictions, sustainability has become one of the most crucial aspects of the 21st century, now playing a huge role in…
There’s a door on the 10th floor of the Vox Media office I hate so much. I can never remember which way it opens, and I get it wrong every single time. You probably know one of these terror doors…
We like this reminder and offer a hat tip to safe and friendly drivers everywhere.
Small businesses are increasingly relying on visual artists to convey that their products aren’t mainstream or mass-produced.