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Category Archive for: Deep

Events and Experiences – ISA Sign Expo 2016

The ISA Sign Expo is coming up later this month. Will you be attending?

Illumination: Optimizing LEDs for Signage

Light-emitting diodes (LEDs) are a household name today, with a growing number of general illumination applications in residential buildings and elsewhere, but only after enjoying a longer period of research and development (R&D) specific to the sign industry, along with long-term real-world use.

Block’hood: The Neighborhood Building Game That Will Test Your Urban and Architectural Prowess

It is said that the best design solutions are often found when a project comes with a very strict set of parameters. So it makes sense that architectural games, with their coded restrictions and rigid rulesets, tend to draw out a particular kind of creative problem solving.

Awnings and Enclosures Make Versatile, Functional Business Signage

Although they’re not necessarily the first type of signage that comes to mind, awnings, canopies and enclosures can communicate your brand and function quite effectively in many of the ways that traditional business signs do.

Smart designs, durable and good-looking materials, and high-quality graphics can turn awnings into signage that is effective in more ways than one. They also have added benefits of providing extra convenience, comfort, and/or accessibility to a place of business.

Awnings, Canopies Offer Energy Savings

Often overlooked, but a very welcome “by product”of adding an awing or canopy: extra insulation. High-quality, well-designed awnings and canopies measurably reduce heat gain and loss from windows and other outside surfaces.

Many of our clients have included those energy savings when completing their ROI calculations in their budgeting process.

Curb Appeal, Comfort Factor

In addition to their visibility and aesthetic appeal (not to mention high-visibility surfaces for your business name and logo), the practical nature of these versatile“signs”welcome customers, too.

An awning or canopy can offer an overhang to stay out of the rain and a welcome buffer against the wind

Enclosures, of course, also bring an opportunity for increased revenue, specifically, by –

  • Increasing useful space, particularly during less-than-ideal weather. Awnings and canopies open up opportunities to increase revenue in what might otherwise be unusable space. Whether it’s increased seating for a restaurant or bar or an extended entryway for a hotel or theater, durable awnings and canopies increase the space that truly serves your customers.
  • Welcoming Customers. Awnings and canopies are like a practical “welcome” sign. Underneath their cover, your customers are protected from beating sun, blowing wind and driving rain. They also provide a virtual buffer from traffic and street noise.
  • Make the Old Look New Again.  Awnings and canopies provide color and design interest to otherwise non-descript storefronts.

Have you considered an awning, canopy, or other fabric enclosure as a way to increase your business’s useful (even profitable) space? Get in touch with us, as we’d love to show you some of the innovative, practical, and beautiful awnings and fabric enclosures we’ve created, and let you see just how they’re paying off for their owners.

Digital Signs Show the Way on Campus

When mapping out how wayfinding should be incorporated into digital signage on campus, ease of use for students and visitors should be the top concern. “The more information that can be presented visually, rather than textually, the more easily information can be digested in terms of wayfinding,” says Lyle Bunn, a digital signage expert based outside Toronto.

Outdoor Beats Online in a Mobile World, says PJSC

Several out of home media operators have recently developed and announced the launch of new products that, coupled with data and analytics platforms, will provide information that extends far beyond a simple measurement of how many people are seeing their billboards and screens.

When It Comes to Sustainable Design, Architects Still Don’t Get It

In the face of global doomsday predictions, sustainability has become one of the most crucial aspects of the 21st century, now playing a huge role in…

It’s Not You. Bad Doors are Everywhere.

There’s a door on the 10th floor of the Vox Media office I hate so much. I can never remember which way it opens, and I get it wrong every single time. You probably know one of these terror doors…

Here’s to a Safe Commute!

We like this reminder and offer a hat tip to safe and friendly drivers everywhere.

The Revival of America’s Hand-Painted-Sign Industry

Small businesses are increasingly relying on visual artists to convey that their products aren’t mainstream or mass-produced.

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