What is the best way to establish a significant and differentiated presence for your business in the market, one that attracts and retains customers? A big part of it is branding.
An effective marketing strategy includes branding and reflects your business’ identity and values. And one of the best ways to establish your brand’s identity is through signage, especially exterior signage. A useful way to further your marketing engagement, signage will help you to convey your business message better and reach […]
Signage projects, whether big or small, can involve multiple moving parts. As a business owner, the last thing you want to do is deal with a complicated and difficult signage project. By right-sizing your signage projects, you can reduce headaches and end up with a signage project that saves you time and money. Metro Sign and Awning prioritizes lean management as a method to manage your projects and make your signage experience as smooth and cost effective as possible.
Metro Sign […]
Awning enclosures are a great addition to any business or restaurant. Not only do awnings provide an aesthetically pleasing upgrade the outside of your storefront, they can also save your business money when it comes to businesses maintenance expenses and heating and cooling costs. Besides the advertising boost an awning or enclosure provides, investing in an awning, canopy or other type of enclosure often means gaining several operational advantages that can help you grow your business. Below we highlight […]
Plastics often get a bad rap, but many are environmentally friendly. High-density urethane (HDU) and expanded polystyrene (EPS) are prime examples. In fact, over a sign’s life cycle, some plastics are greener than wood.
Because HDU and EPS suppliers know having minimal environmental impact is a competitive advantage, they manage their manufacturing processes to reduce waste. Also, many manufacturers use a high percentage of post-consumer recycled materials in their products.
Financial and Environmental Benefits of HDU and other Plastic Signage Materials
In addition, from a […]
What does a sign cost?
Compared to what?
A Superbowl commercial spot? Promotional giveaways? Couponing?
A sign works for you and your business 24/7. The impression your sign makes is a strong and lasting one. And signage can benefit your business in surprising ways.
Familiar Signs Are Good, Overlooked Signs Are Not
Individual drivers and pedestrians may encounter your sign 10-20 times a week. Seeing a sign regularly makes people become comfortable with your sign (and your business). They may even think of it as a […]
Each year in April, Earth Day gets a lot of attention. But when the activities are over, it’s easy to forget about our intentions to reduce our businesses’ impact on our environment. For years, Metro Sign & Awning has worked with its clients to create high-impact signage while minimizing its impact on the earth and maximizing our customers’ return on investment. (In fact, we wrote a whole white paper about it; take a look – it’s free!)
Below, we share three of the guiding principles we follow, on Earth […]
Our talented creative team is already hard at work creating signs you’ll see in 2017, but they recently got together to discuss some of their favorite signage projects of 2016.
Required in most buildings, ADA signage must be created and installed according to strict guidelines. At Metro, we strive to create ADA signage that is not only a functional, but also a beautiful, addition to interior design. We enjoy the challenge of designing ADA signage that incorporates elements of our clients […]
enovating an old sign is something like a makeover. The ‘after’ appears beautiful true to the original, but sports an even better, brighter look. And when a sign renovation includes moving from fluorescent bulbs to bolder, brighter LEDs, there’s also a significant energy cost savings. One restaurant owner in Keene, NH recently discovered how a relatively simple sign renovation can make a big difference in how people view the business.
Upgrading, Updating a Business Sign
Long established Papagallos restaurant has legions of fans in the […]
Signs are a fundamental mechanism for announcing your business to the world, attracting new customers, and setting expectations about your brand, your products, and your service. Over the years, businesses just like yours have tried and tested a variety of signage strategies and tactics, and have generally settled on those that work best. This Infographic details some of the most effective ways that business owners use and improve their signage to help their businesses grow.
(Click Infographic to see full image)
When it comes to maintaining or upgrading business signage, one thing many business owners often fail to realize is that “going green” can be a great way to get better signage for less money.
To see how, request a free white paper, 9 Green Signage Tips You Can Use to Wow your Clients, which highlights a variety of environmentally friendly practices you ought to consider any time you think about investing in new business signage. You can download the version most relevant to […]