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Category Archive for: Signage ROI

Signage projects, whether big or small, can involve multiple moving parts. As a business owner, the last thing you want to do is deal with a complicated and difficult signage project. By right-sizing your signage projects, you can reduce headaches and end up with a signage project that saves you time and money. Metro Sign and Awning prioritizes lean management as a method to manage your projects and make your signage experience as smooth and cost effective as possible. Metro Sign and Awning implements lean management practices because they help us achieve the four Lean goals: Improve quality Eliminate waste Reduce time Reduce costs Lean management practices allow us to provide our clients with the highest quality products and fast

Awning enclosures are a great addition to any business or restaurant. Not only do awnings provide an aesthetically pleasing upgrade the outside of your storefront, they can also save your business  money when it comes to businesses maintenance expenses and heating and cooling costs.  Besides the advertising boost an awning or enclosure provides, investing in an awning, canopy or other type of enclosure often means gaining several operational advantages that can help you grow your business. Below we highlight some of the operational advantages of awnings, canopies and enclosures. How Awnings Enhance Safety Whatever the weather, having an awning installed outside your business can improve safety and comfort for both your customers and employees. Awnings and enclosures provide a barrier 

Plastics often get a bad rap, but many are environmentally friendly. High-density urethane (HDU) and expanded polystyrene (EPS) are prime examples. In fact, over a sign’s life cycle, some plastics are greener than wood. Because HDU and EPS suppliers know having minimal environmental impact is a competitive advantage, they manage their manufacturing processes to reduce waste. Also, many manufacturers use a high percentage of post-consumer recycled materials in their products. Financial and Environmental Benefits of HDU and other Plastic Signage Materials In addition, from a construction, financial, and environmental viewpoint, the new materials offer tremendous advantages. For example, HDU weighs less than wood, yet is longer-lasting and requires virtually no maintenance.  Unlike wood, the new plastics are impervious to water and insects.

What does a sign cost? Compared to what? A Superbowl commercial spot? Promotional giveaways? Couponing? A sign works for you and your business 24/7. The impression your sign makes is a strong and lasting one. And signage can benefit your business in surprising ways. Familiar Signs Are Good, Overlooked Signs Are Not Individual drivers and pedestrians may encounter your sign 10-20 times a week. Seeing a sign regularly makes people become comfortable with your sign (and your business). They may even think of it as a neighbor. Signs can generate word of mouth and referral business simply because people feel comfortable with what is familiar to them. On the other hand, you don’t want your sign to become “part of the

Each year in April, Earth Day gets a lot of attention. But when the activities are over, it’s easy to forget about our intentions to reduce our businesses’ impact on our environment. For years, Metro Sign & Awning has worked with its clients to create high-impact signage while minimizing its impact on the earth and maximizing our customers’ return on investment. (In fact, we wrote a whole white paper about it; take a look – it’s free!) Below, we share three of the guiding principles we follow, on Earth Day and every day. 1. Materials Matter Plastic is the new wood! It’s something we’ve been telling our clients for a long time. We’ve gone to historical committee and zoning board meetings on behalf of our clients to explain – and

Our talented creative team is already hard at work creating signs you’ll see in 2017, but they recently got together to discuss some of their favorite signage projects of 2016.  ADA Signage Required in most buildings, ADA signage must be created and installed according to strict guidelines. At Metro, we strive to create ADA signage that is not only a functional, but also a beautiful, addition to interior design. We enjoy the challenge of designing ADA signage that incorporates elements of our clients brands, that is also compliant and enhances building utilization for all. Awnings Awnings and enclosures can update a business image, invite customers into a new entrance, and serve as new and additional signage. In some cases, helping a

enovating an old sign is something like a makeover. The ‘after’ appears beautiful true to the original, but sports an even better, brighter look. And when a sign renovation includes moving from fluorescent bulbs to bolder, brighter LEDs, there’s also a significant energy cost savings. One restaurant owner in Keene, NH recently discovered how a relatively simple sign renovation can make a big difference in how people view the business. Upgrading, Updating a Business Sign Long established Papagallos restaurant has legions of fans in the Keene, NH area. But people who are new to the area or who are driving through town on business might not have known what they’d find on the menu. The Papagallos family specializes in Italian and Mediterranean cuisine. But the

Signs are a fundamental mechanism for announcing your business to the world, attracting new customers, and setting expectations about your brand, your products, and your service. Over the years, businesses just like yours have tried and tested a variety of signage strategies and tactics, and have generally settled on those that work best. This Infographic details some of the most effective ways that business owners use and improve their signage to help their businesses grow. (Click Infographic to see full image)   Although signs are shown to be effective at generating new business, the majority of companies have only one or two signs. Larger companies, however, are likely to have three or more signs. Perhaps this is one of they

When it comes to maintaining or upgrading business signage, one thing many business owners often fail to realize is that “going green” can be a great way to get better signage for less money. To see how, request a free white paper, 9 Green Signage Tips You Can Use to Wow your Clients, which highlights a variety of environmentally friendly practices you ought to consider any time you think about investing in new business signage. You can download the version most relevant to your business at one of these links: Architects, General Contractors, and Property Managers. The white paper offers a series of thoughtful and useful suggestions, including how refurbishing your existing signage can benefit both your business and the environment. Sign Upgrades Provide Big Environmental

How much do you really know about signs and signage? Avid readers of this Metro Sign and Awning blog are probably near-experts in signs and signage, with a detailed understanding of signage technology and an encyclopedic knowledge of signage history. To see how much you know, here’s a quick quiz based on previous posts in this blog. How many answers can you get right? All the answers should be known to you, provided you’ve been reading this blog: Question 1: How many ways can you easily calculate the Return on Investment (ROI) of your signage: a) In comparison with other advertising expenditures. b) In comparison with any other expenditure – a purely financial calculation. c) In comparison with your competitors’

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