The Briar Group, one of our long-term customers, was looking to open a new restaurant and bar featuring live music...

Your small business sign is much more than an indication of where your business is located. A sign actually gives you one of the biggest bangs for your advertising buck. It helps you gain an identity as well as new clients, which in turn adds to your bottom line. Did you know a recent survey found 35% of passersby wouldn’t have known about a business without a sign? Studies also show your signage is more effective at keeping your business top of mind with consumers than TV or radio advertising. Delve into this and other interesting statistics with a revealing infographic on the benefits of signs.

Bette Davis once said, “I’d luv ta kiss ya, but I just washed my hair.” The tough-talking, Academy Award-winning actress...

Wayfinding redesign projects benefit from designated leaders, established standards, and experience-based user feedback on proposed solutions. A building’s redesign can be a cornerstone of wayfinding. Design elements that facilitate wayfinding can include lighting, color, functional pathways, and even acoustics. By considering the building and its users together, a wayfinding redesign can be intuitive and effective.

Face the former Waltham Music Hall, stare up at the facade and you can almost hear the plinking of a...

Many businesses overlook the importance of employee engagement and as a result end up losing money from high turnover rates. Digital signage improves employee engagement through understanding and connecting to the company's brand. It also enhances empowerment, identity and a sense of belonging.

First impressions can make a big difference in any aspect of life, and especially when it comes to the sign outside your business. Your business sign is the first thing a potential customer sees, so it's worth the time and effort to design the perfect one that reflects your products, services and overall brand. You may not realize how many different types of signs there are until you start looking; however, once you've selected the perfect combination of features, you will have a sign that accurately reflects your brand and drives customer traffic for years to come.

Your company’s signs, awnings and enclosures do much more than simply tell people where your establishment is located. When designed...

Buying an outdoor display to show off your business brings value and gives customers a brand to relate to. When investing in a high quality display, it's important to know exactly the quality you're getting, how to maintain it, how good it will look for years to come. Working with an established and reputable sign company will help you navigate those concerns and ensure you know exactly what you're getting in return for your investment. Once the main questions surrounding quality, maintenance, performance and budget are answered, you'll be ready to enjoy your new sign for years to come.

When a sudden spike of anonymous 311 calls started coming in to report improper signs or awnings on establishments, business owners in New York began scrambling to take theirs down. Now, many areas have unrecognizable businesses due to the lack of signage. The motive of the caller or callers is unknown, but businesses aren't taking the chance of having to pay a significant fine. Metro Sign & Awning is committed to protecting your business by ensuring compliance with regards to local regulations.